Marketing Manager

JOB TITLE: Marketing Manager

LOCATION: Downtown LA, CA (On-site)

REPORTS TO: Chief Operating Officer

Pay Range : $65k-85k DOE plus benefits offered (Medical , Dental , Vision and 401k)

• Beauty Concept Brands culture is nimble. We’re a small team and we’re a family-owned company, we collaborate constantly, and we wear many hats. 

POSITION SUMMARY

Beauty Concept Brands is looking for a highly efficient, experienced, and goal-oriented Marketing Manager who thrives in a fast-paced startup environment. 

About Us:

We are family-owned beauty brand that is family-run. Born in 2017 , Skin Gym is a beauty tools focused beauty brand sold in major retailers. We also have a sister brand, PaintLab – press-on nails and lashes and sold in Walmart. We are a small team working out of our DTLA office, this person will be joining our our social team which has 2 social media coordinators. We create amazing products that is sold in retailers such us ULTA , Walmart , Macy’s and many more.

About You :

Our ideal candidate will help drive Skin Gym & PaintLab’s product marketing, social media platforms, and creator and influencer strategies and projects. 

This includes: crafting product marketing messages to support sell-in and sell-through, conducting ongoing competitive and product analysis to drive business priorities, and working cross-functionally with social and team to build our community. 

 Responsibilities: 

•  This leader will develop and execute and plan in line with sales and marketing objectives.

• Lead the brand strategy, execution and engagement experience, creating and executing 360 national GTM marketing plans (in-store and online) to support brand initiatives
• Collaborate with Founder and COO, Accounts and Social teams to build our product, social, and community marketing
• Crafting a holistic approach, integrating multiple digital channels and strategies to achieve overarching marketing goals.
• Develop product positioning and marketing messages for new product launches; identify key features and benefits, performance targets, and coordinate consumer studies for claims development/substantiation 
• Partner closely with creative on brand initiatives: ensure clear communication across copy, package direction, photography, videography, display development, etc.
• Maintain accurate files on ongoing projects, timetables for new product launches and ensure deadlines are met

•Collaborate with copywriter and PD on product naming, positioning and marketing messages 

• Partner with email analyst and digital e-commerce assistant for product marketing alignment 

• Create strategic presentation materials for internal, retail partner, and creator/ influencer meetings including new product launch one sheets and decks, product profiles, comps, etc. 

• Drives consumer marketing plans and prioritization within the Go-to-Market process, balancing global, regional and channel needs. 

• Collect and analyze industry and sell-through trends, category shifts, COG changes and recommend shifts as needed. 

• Collect and analyze product conversations in social media channels along with first hand feedback from creators 

• Work collaboratively with social media to build our community strategy 

• Oversee and collaborate with our marketing agency (PPC, search) , PR agency and our Paid Social manager

Qualifications: 

• Position requires 3-5+ years of marketing in the beauty industry 

• Strong verbal and written communication skills 

• Strong organizational and time management skills; able to handle multiple priorities • Ability to be flexible and agile with constant changes and time restraints 

• Team player mentality with an entrepreneurial spirit 

Skin Gym