Multiplatform Strategy and Social Coordinator
Location: New York, NY/ Silver Spring, MD/Hybrid
Duration: 12 months
Description:
Position Summary:
The Coordinator, Multiplatform Strategy and Social will support the ideation, implementation, and iteration of best-in-class digital content experiences for Client Factual brands.
These include Client, Animal Planet, and Science Channels.
They will report to the Vice President, Multiplatform Strategy and Social.
This is an entry level position that is ideal for a hard-working self-starter whos eager to learn the ropes of digital marketings ever-evolving and fast-paced industry.
Candidate will support the multiplatform team in conception and execution of high-quality content that engages and entertains our fans while meeting growth and engagement goals. He or she will collaborate with teams in marketing, media, video production, design and
product.
The coordinator will work closely with internal teams and external partners to ensure online content extends the brand, communicates a coherent message in sync with network initiatives, and drives viewers across all owned and operated platforms.
This candidate will also have the opportunity to be a part of the ideation and execution of key projects for the Factual brands, including Shark Week and Puppy Bowl.
Candidate will support the multiplatform team in recruitment and management of high-quality content from digital influencers for a team-led creator accelerator program.
The program is designed to identify and foster relationships with POC and underrepresented minority creators specifically while meeting program growth and engagement goals.
They will also play a role in the ideation and execution of new workstreams for digital
monetization and emerging revenue activations.
Key Responsibilities:
Promote Client Factual content portfolio using engaging social media content, campaigns, and online events
Build awareness, buzz and affinity for Client Factual brands on social media Craft original content for Client
Develop and maintain presence of programming on Client Factual website properties
Build partnerships with marketing, online, interactive media and programming departments to leverage all digital resources and assets.
Serve as the digital media expert for assigned programming
Monitor and evaluate new technologies to ensure that Client Factual brands are on cutting edge of new innovations in the digital media space
Collect data and evaluate performance digital successes and trends using key measurement techniques on the web (i.e. a Social Media company Insights, Google Analytics, etc)
Requirements:
Bachelors degree in New Media, Marketing, Journalism, Communication or related field
0-2 years experience in social media marketing or equivalent
Proficiency with MS Office suite and Adobe Creative Suite
Capacity and willingness to learn online tracking/reporting tools (Google
Analytics, a Social Media company Insights), online content management and publishing systems (Sprout Social), and social listening tools (NetBase)
Core Competencies:
Eager to continuously learn and adapt to new ideas and processes
Excellent attention to detail
Strong quantitative analysis and creative problem-solving skills
Excellent written and verbal communication skills
Able to multitask in a deadline- driven, fast paced environment
Able to prioritize and successfully complete multiple, ongoing projects.
Should be creative
Possess an affinity for detail and organization.
Create/sustain positive working relationships with various constituents (internal and external).
Openness to feedback and rapid campaign evolution; calm under pressure
Strategic thinking; business acumen.
As an equal opportunity employer, ICONMA prides itself on creating an employment environment that supports and encourages the abilities of all persons regardless of race, color, gender, age, sexual orientation, citizenship, or disability.
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ICONMA
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