TYT is a unique, politically-progressive digital media company. Driving positive change is the TYT mission, and Hope is a TYT core value. TYT is integrating political and social change into its business model. TYT believes that the TYT audience community, working together, can revive democracy and drive needed political and social change, resulting in increased audience enthusiasm and material support for TYT.
Job Description
The Community Director will engage the TYT audience online to direct their collective efforts to action campaigns in the real world. The Community Director will cultivate a community of viewers and listeners conversing and collaborating with each other. The Community Director will design projects that make specific impacts and then harness audience power to execute those projects with the objective of creating political and social change. Achieving positive change will stimulate a sense of optimism in the community and create a virtuous cycle in which TYT leads the community forward for change, in turn driving business objectives such as increased audience support for TYT through participation and membership. This position will require duties outside standard business hours for special programming, meetings, and events. The position will be in a remote or work-from-home capacity.
Responsibilities
- Transform the TYT audience into an engaged community and mobilize that community from online activism to real-life action, establishing specific tasks and accomplishing goals that will give people a sense of optimism that positive change can be made. Some tasks and goals will be crowd-sourced from social interactions on TYT products. The job must be performed with the intention to make discrete impacts.
- Develop a step-by-step tactical plan for change missions with readily achievable intermediate stages, direct the efforts of the community to execute the plan, and deliver the intermediary steps as impacts along the longer road to change.
- Stimulate and sustain a high-quality, moderated conversation on the TYT website discussion forum to foster a community experience.
- Curate user-generated content for distribution in programming, on social media, and other available channels to publicize impacts and motivate the community.
- Develop and implement processes to monitor speech and actions by the community, determine what speech and actions fall outside company standards and core values, and determine the proper response toward identified violations.
- Spread awareness of what TYT is doing in this space – broaden the reach, attract more supporters, drive traffic to TYT platforms, and give the team an opportunity to move people through the engagement ladder.
- Establish key performance indicators to measure the effectiveness of projects and campaigns in delivering impacts to quantify business outcomes for each supported community platform and track progress in achieving those KPIs.
- Track and evaluate the effectiveness of projects, campaigns, and impacts on moving people through the TYT engagement ladder.
- Collaborate with company departments for marketing, programming, engineering, and member services.
- Build and manage a larger community team (discussion moderators, volunteers, campaign organizers, digital promoters, community managers, etc.) as the change initiative scales up and support roles become necessary.
Requirements
- Strong understanding of the political, social, and media landscape in the United States and familiarity with the major social and political questions of the day.
- Supporter of progressive values and policies with a vision for how to achieve change.
- Experience organizing and motivating teams in politics, business, or social activism.
- Strong writing, organizational, and communication skills.
- Experience with digital strategy, social media, and online promotional tactics.
- Demonstrable ability to make things go “viral” on the Internet.
- Creativity to design plans to move an online audience to real-world action.
- Maximum work hours flexibility. Must be able to distribute a full week of working hours to be available at some time on all seven days, including early and late shifts.
- Bachelor’s degree or higher in a related field (ex: political science, sociology, psychology).
- Must have an optimistic attitude and enthusiasm for communicating and motivating people.
- Strong leadership skills, including planning and delivery, constructive communication, conflict-resolution, and strategic thinking.
- Technically proficient; interested and capable of learning new technologies.
- Experience utilizing data for project management.
- Ability to collaborate and create coalitions with organizations and online influencers.
The salary range for this position is between $80,000 and $100,000 based on experience and qualifications.
TYT
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