Job Overview:
The Marketing Director will be responsible for developing and managing our marketing strategy across our brands to build brand awareness, drive customer acquisition and retention, and engage target audiences. The role requires a creative thinker with excellent communication and management skills, a proficiency in digital and print marketing, and a desire to participate in the growth and success of the company.
Responsibilities:
- Evaluate our current marketing strategy and develop a comprehensive marketing plan to effectively promote company growth
- Plan, direct, and coordinate marketing efforts
- Develop and manage digital and print advertising campaigns across multiple brands
- Support sales and lead generation efforts
- Coordinate marketing projects from start to finish
- Organize company participation in conferences and trade shows
- Develop strategic marketing budgets that allocate resources effectively and measure ad return and cost efficiency
- Oversee social media marketing strategy and digital marketing
- Collaborate with leadership across the company to understand target audiences, market trends, competitor landscape, and incorporate findings into marketing plans
- Create engaging content for digital and print marketing channels including websites, social media platforms, emails, text messaging, in-store signage, banners, and flyers, to engage and attract customers
- Conduct market research and analyze consumer behaviors, market trends, and competitor activities to identify opportunities for growth of our brands
- Monitor and analyze the effectiveness of marketing campaigns, track performance indicators, and adjust marketing strategy as needed
Requirements:
- Bachelor’s degree in marketing, communications, or a related field
- Proven work experience as a Marketing Director, Marketing Manager, or in a similar role; experience of at least 5 years is preferred
- Experience managing a marketing team
- A demonstrated track record of directing successful marketing campaigns
- Effective time management skills and ability to manage multiple projects and related deadlines
- Strong attention to detail
- Proven ability to manage a marketing budget
- Professional and proactive work ethic
- High competence in project management
- Excellent interpersonal, written, and oral communication skills
- Experience with digital marketing including social media marketing and digital content creation
- Proficiency in marketing software and tools, such as CRM systems, email marketing platforms, and marketing analytics tools
- Prior experience in retail marketing, non-profit marketing, or related fields is a benefit
Brook Valley Management
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