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Brand Activation Manager

World famous reputable beverage company is seeking a Brand Activation Manager. This is a unique position for a talented, outgoing candidate with a background in hospitality and an understanding of the intricacies of the food and beverage industry. Candidate with a background in marketing, PR, events, and/or sales is preferred to develop the brand portfolio by growing distribution, driving volume, and establishing effective marketing strategies.

RESPONSIBILITIES INCLUDE:

  • Building relationships with key on-premise customers
  • Serve as primary contact for brand expertise/training to consumers
  • Develop and implement marketing strategies
  • Generate leads to acquire new business and open new accounts
  • Support and work simultaneously with sales team to deliver top notch results
  • Create out-of-the-box events for brand support
  • Provide relevant social media content to promote and support brand
  • Manage influencers and stakeholders
  • Visit customers on-site to keep valuable relationships/accounts
  • Perform quality work within deadlines and keep detailed reports of accounts visited

CANDIDATE QUALIFICATIONS:

  • 1 – 3 years of beverage sales experience; On-Premise, Alcohol-Beverage experience preferred
  • Experience in the hospitality industry
  • Adept at networking, selling, and interacting with diverse groups of people
  • Excellent communication and presentation/public speaking skills
  • Ability to develop and maintain effective working relationships with all members of extended sales and brand teams
  • Has strong business acumen, and experience using including Microsoft Office, and Slack
  • Ability to work with relevant social media channels and understand the brand’s social media strategy
  • Understands how to get things done by leveraging opportunities against multiple resources
  • Willingness to work unconventional hours when necessary (nights and weekends)
  • Must be willing to live in the focus market (Los Angeles)
  • Must have a valid Driver’s License and be able to drive/travel through the designated market area

COMPENSATION PACKAGE INCLUDES:

  • Base salary in the $85-90K range DOE
  • 10% Performance Bonus
  • Fully Covered Benefits
  • 401K with Matching
  • Car Allowance
  • Cell Phone Allowance
  • Dining Stipend
  • PTO + comp days for any weekends worked

Renowned Beverage Group

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11-14-2023

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