Marketing Manager

The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background, excellent communication skills, and attention to detail.

Responsibilities

• Create detailed promotional and advertising plans identifying targeted demographics for each show.
• Strategize and research new marketing trends and practices to apply to any live shows and tours
• Monitor the purchase of flight plans and promotions for different locations and partner with the public relations team to strategize
• Oversee the marketing department, including progress and performance, to ensure assigned work is completed correctly and on deadlines.
• Work closely with the promoter, booking agent, artist’s agent, and management to determine marketing budgets.
• Provide short and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
• Develop new strategies for existing events by analyzing statistics regarding market development, acquiring and analyzing data, and consulting with internal and external sources.
• Create ad plans for tours and one-off shows.
• Responsible for the creation of press releases, securing promotion, overseeing the creation of advertising materials, and executing a marketing plan
• Brainstorm to develop new techniques for promotions and interactions with artists.
• Coordinate with PR agencies to send press releases and manage day-of-show lists.
• Coordinate press interviews and secure artist availability for promotions and interviews.
• Maintain professional and technical knowledge by reviewing professional publications, establishing personal networks, and participating in professional societies.
• Follow up with media outlets and artist management on additional marketing opportunities to increase ticket sales.
• Liaison with media, publicists, venues, and artist management
• Organize and submit ticket holds for promotions, media, and artist management to the ticketing department
• Responsible for media buying and invoicing for all live shows

Qualifications

• Bachelor’s degree or equivalent experience
• 3+ years experience in marketing
• Ability to multi-task
• Strong verbal, written, and organizational skills
• Excellent computer skills with proficiency in Google Docs, Microsoft Word and Excel, Gmail, Acrobat, and Photoshop
• Knowledge of brand identity, advertising, digital marketing, and social media strategy
• Strong interpersonal skills with the ability to create and foster relationships
• Knowledge of media buying, negotiating, and documenting agreements
• Strong organizational skills with exceptional attention to detail
• MUST HAVE: Knowledge of the comedy/music industry and artist demographics

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