One of Talentpair’s Trusted Partners is searching for a Director of Product Marketing.
Position Summary
Our Product Marketing (outbound) leader is a key team member, carrying significant responsibility. This posting requires demonstrated ability to do the full range broad spectrum of outbound product marketing tasks as an individual contributor, and aptitude to build & manage a growing team. Your initial responsibility is to build and execute the marketing launch plan for the company and our first products, with a target date of Q1-2024. You’ll be responsible for a high-impact introduction of the company to the market and will manage company resources and external agencies to maximize success. With a successful launch and initial adoption underway you’ll then grow a team to expand the marketing staff to run concurrent campaigns and marketing activities.
Position Level
- The level of this role depends on the candidate’s experience and acumen: Director – Senior Director.
Specific Responsibilities
- In first 30 days develop a company & product launch plan for management review; in 60 days retain agencies and vendors to execute launch; in 90 days final review for approval to execute.
- Personally own and curate the company Key Message Document and Corporate Intro Presentation
- Develop full suite of product collateral (initially as author, later hiring a technical writer). This includes product briefs, data sheets, reference guides, training material.
- Editor for white papers by company executives, ghost-authoring conference presentations
- Manage periodic communications channels such as blogs, newsletters and announcements/releases
- Plan and execute education sessions including seminars (in-person), webinars (virtual) and hybrid
- Manage the digital marketing activities of the company include website, keywords, digital advertising
- Integrate marketing efforts with partners to develop campaigns that leverage partner’s customer base, geographic footprint, or domain-specific expertise.
Required Qualifications & Attributes
- 15+ years of semiconductor or systems product marketing
- Must have customer-facing experience with AI/ML solutions including hardware and software. Ideally with experience in multi-channel AI smart vision and Large Language Models (LLMs)
- Understanding at depth of AI basics, network model accuracy and quantization tradeoffs, and industry standard deployment processes
- Firm grasp of the AI landscape including frameworks, neural network categories, training & inference
- integration, hardware vendors, ISVs, systems integrators, and AI adoption cycles
- Degree (BS/MS/PhD) in Electrical Engineering, Computer Science, Computing Engineer, Data Science, or core sciences (math, physics, chemistry)
- Superb writing and communication skills. Able author compelling marketing documents and tools that generate market impact, demand creation and competitive advantage.
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