Director, Media Data & Performance – Americas
Location: New York, NY
Start Date: September/October 2023
The mission of the LVMH group is to represent the most refined qualities of Western “Art de Vivre” around the world. Since its creation in 1987, LVMH has comprised a unique portfolio of over 75 prestigious brands (Maisons), spanning across all five major sectors of the luxury market: Wines & Spirits (such as Moet & Chandon, Hennessy), Fashion & Leather Goods (such as Louis Vuitton, Christian Dior, Fendi), Perfumes & Cosmetics (such as Guerlain, Benefit Cosmetics), Watches & Jewelry (such as Tag Heuer, Bulgari) and Selective Retailing (such as Sephora, Le Bon Marché). LVMH currently employs over 196,000 people across the world and reported sales of 79.2 billion euros in 2022.
LVMH Media is looking for a Media Data and Performance Director to lead the media contribution to the omnichannel and data roadmap of the LVMH Group in the Americas. Partnering closely with the Digital & IT teams in the region, this individual will drive media data ownership and utilization; reinforce digital media accountability and measurement; and represent the Americas region in developing and implementing the Group’s Media Data & Omnichannel roadmap.
The ideal candidate should possess a deep understanding of digital & performance media and their contribution to full-funnel media strategies. They should demonstrate expertise in building relationships with internal partners, agencies, consultants, publishers, and platforms. We are looking for a natural diplomat who nurtures relationships across all levels of a global, highly matrixed organization and who can provide authoritative thought leadership across all levels of the organization. They will report to the SVP Media – Americas, based in New York City, and will have functional accountability to the Global Data & Performance Media Director, based in Paris.
Key Relationships
- LVMH Media, Research & Image HQ & Americas teams (Paris, NYC, Miami)
- LVMH Digital & IT Departments (NYC, Paris)
- LVMH Inc. Legal, Corporate Communications, Finance & Procurement departments (NYC, Paris)
- Maisons’ Digital and Media teams in US, Canada, and Latin America
- Media & Performance agencies’ leadership and operational teams
- Specialist partners, notably in the fields of AdTech and MarTech
Responsibilities
1. Drive media data governance, ownership and utilization.
- Ensure ownership and portability of Maisons’ media campaign data with agency and specialty partners; work with Group and regional Legal departments to ensure local data privacy elements are respected, as per global guidelines.
- Provide ad tech consulting, supporting the harmonization of media data collection, account organization, and technical set up for the Group and the Maisons.
2. Reinforce digital media accountability and measurement.
- Deploy the global KPI framework with agencies for media measurement to ensure real-time campaign performance metrics are delivered at Group and Maison level.
- Work with global & local Media and Research teams on measures beyond media performance KPIs, notably digital media’s contribution on brand equity and business performance metrics.
- Partner with HQ and agencies to develop best in class analytics support through data monitoring and dashboarding solutions in collaboration with the digital data department (ad centric and site centric analytics).
3. Bring data-driven media expertise to the Group omnichannel roadmap.
- Support the Maisons by providing tools and training to ensure strong performance media strategies, notably through search, social, affiliation, and advanced traffic acquisition.
- Support the Maisons in developing personalized advertising experiences through data leverage, working in partnership with the Brand and Image Department, the Digital and Data department, and the Consumer Research department on programmatic framework, DCO and Audience Optimization.
- Identify innovation opportunities and anticipate trends in the region; analyze impact and provide POVs for the Group.
- Drive collaboration through performance, analytics and data workstreams with the Omnichannel and IT departments in North America and at HQ.
4. Provide thought leadership and data education.
- Partner with agencies to provide industry intelligence and develop best practice cases to drive change and competitive advantage.
- Set the agenda for the Agency organization around performance and data capabilities and ensure that Agency partners are working collaboratively to anticipate and inform the Maisons about data and performance trends.
- Lead data and performance media education (programmatic, social, SEM, affiliate) for the Maisons; partner with the HQ team on the development and deployment of the Digital Media Academy in the Americas.
- Work as specialist support to internal Media teams in the region to accelerate their education and agility in the fast-moving data and performance landscape.
Profile
- Minimum 10 years media experience, with a strong background in digital and performance media, campaign measurement and analytics, data governance & utilization, and AdTech/MarTech platforms. Agency or consulting experience preferred.
- Proven experience with media activation in social platforms, programmatic DSPs, search, and affiliate marketing, and strong relationships and knowledge of key media platforms & publishers and tech partners.
- Digitally fluent, with the ability to translate sophisticated and technical media concepts into clear and useful language. Strong technical knowledge and experience planning/parleying cross-channel partnerships.
- Demonstrate a passion and understanding of the luxury category.
- Exceptional relationship builder with a strong service orientation and proven record to influence others; a reputation for flexibility and solution-oriented thinking.
- Detail oriented and highly organized; able to prioritize and lead multiple simultaneous projects and manage complex relationships.
- Ability to work autonomously and remotely, entrepreneurial, and upbeat with a genuine curiosity about media, retail, and luxury ecosystems. Experience in the luxury goods, retail, and/or CPG is a plus.
Reports To:
- SVP Media- Americas
- Global Data & Performance Media Director
LVMH
Related jobs:
Event Staff & Vendor Casting for Music Festival
Job Description
Seeking event staff and vendor types for a major music festival. This is a great opportunity for individuals who enjoy working in a fast-paced, energetic environment.
Job Responsibilities
- Assist with event operations and logistics
- Work with vendors and festival teams to ensure smooth operations
- Provide excellent customer service to attendees
- Perform assigned tasks as directed by event managers
Requirements
- Ages 18-35
- Must be a fresh face (no prior participation in this event)
- All ethnicities and genders welcome
- Reliable and professional attitude
- Comfortable working in a high-energy festival environment
Compensation
- $150 for 12 hours
- Filming takes place in Fayetteville, GA
Casting Call for Court Reporter/Stenographer – Film Production Opportunity
Job Description
A film production is seeking a professional court reporter/stenographer for an upcoming project. This is a great opportunity for individuals with experience in legal transcription to be featured in a production setting. If you have the skills and professional equipment, this role offers competitive pay and industry exposure.
Job Responsibilities
- Portray a court reporter/stenographer in a film production
- Utilize professional stenography equipment to enhance authenticity
- Follow directions from the production team for scene accuracy
- Maintain a professional demeanor on set
Requirements
- Must have experience as a court reporter or stenographer
- Own professional stenography equipment
- Available for a full-day shoot
- Comfortable working in a film production environment
Compensation
- $350 for 12 hours
- Industry exposure and networking opportunities
Casting Call: Experienced Casting Assistant for 5-Week Gig
Job Description:
A leading casting company is seeking an experienced Casting Assistant to join the team for a five-week gig. This role requires a hardworking professional with strong organizational skills, attention to detail, and a great sense of humor. The ideal candidate must be proficient in breakdowns, Eco Cast, video editing, and scheduling.
Job Responsibilities:
- Manage breakdowns and submissions efficiently
- Use Eco Cast to upload, edit, and organize audition videos
- Create detailed schedules and manage casting logistics
- Draft deal memos and maintain casting records
- Collaborate with the casting team to ensure a smooth workflow
Requirements:
- Previous experience as a Casting Assistant
- Proficiency in Eco Cast, breakdowns, and video editing
- Strong organizational and time management skills
- Attention to detail and ability to multitask in a fast-paced environment
- Excellent communication skills and a team-oriented mindset
Compensation:
- $800 per week
- Opportunity to work with a reputable casting team and gain industry experience
Assistants and Experienced Managers Needed
Job Description:
A leading agency is seeking dynamic Assistants and seasoned Managers to join their professional team. This is a great opportunity to work in a fast-paced, creative environment with a reputable agency in the entertainment industry.
Job Responsibilities:
- Support day-to-day operations of the agency
- Manage schedules, appointments, and correspondence
- Coordinate with clients, talent, and other industry professionals
- Provide administrative support and oversee project management
Requirements:
- Strong organizational and communication skills
- Previous experience in management or administrative support preferred
- Ability to multitask and work under tight deadlines
- Passion for the entertainment and modeling industries
Compensation:
- Competitive salary based on experience (details provided upon selection)
Freelance Casting Assistant
Exciting opportunity for a Freelance Casting Assistant in Dallas, Texas! Seeking a detail-oriented and motivated individual to join a dynamic casting team ASAP.
Job Responsibilities
- Assist with organizing and coordinating casting calls
- Communicate with talent and industry professionals
- Maintain casting databases and documentation
- Support casting directors in administrative and creative tasks
Requirements
- Must be based in Dallas, TX
- Strong organizational and communication skills
- Ability to work efficiently in a fast-paced environment
- Prior experience in casting or production is a plus
Compensation
- Competitive freelance rate
- Flexible work schedule
Hiring: Casting Assistants, Bookers, and Interns – Remote & NY-Based Preferred
Seeking experienced bookers, part-time assistants, and interns to support casting direction and talent management. These positions offer an opportunity to work in a fast-paced, creative environment, helping with talent coordination, industry communication, and organizational tasks.
Job Responsibilities
- Assist in casting coordination and talent management
- Communicate effectively with clients and industry professionals
- Manage administrative tasks and scheduling
- Maintain organization within casting projects
- Support booking and talent submissions
Requirements
- Highly organized and detail-oriented
- Strong communication and people skills
- Passionate about the entertainment industry
- Ability to manage multiple tasks efficiently
- Prior experience required for non-intern roles
- New York-based preferred, but remote opportunities available
Compensation
- Competitive pay based on experience
- Flexible remote work options for select positions