Director, Media Data & Performance – Americas
Location: New York, NY
Start Date: September/October 2023
The mission of the LVMH group is to represent the most refined qualities of Western “Art de Vivre” around the world. Since its creation in 1987, LVMH has comprised a unique portfolio of over 75 prestigious brands (Maisons), spanning across all five major sectors of the luxury market: Wines & Spirits (such as Moet & Chandon, Hennessy), Fashion & Leather Goods (such as Louis Vuitton, Christian Dior, Fendi), Perfumes & Cosmetics (such as Guerlain, Benefit Cosmetics), Watches & Jewelry (such as Tag Heuer, Bulgari) and Selective Retailing (such as Sephora, Le Bon Marché). LVMH currently employs over 196,000 people across the world and reported sales of 79.2 billion euros in 2022.
LVMH Media is looking for a Media Data and Performance Director to lead the media contribution to the omnichannel and data roadmap of the LVMH Group in the Americas. Partnering closely with the Digital & IT teams in the region, this individual will drive media data ownership and utilization; reinforce digital media accountability and measurement; and represent the Americas region in developing and implementing the Group’s Media Data & Omnichannel roadmap.
The ideal candidate should possess a deep understanding of digital & performance media and their contribution to full-funnel media strategies. They should demonstrate expertise in building relationships with internal partners, agencies, consultants, publishers, and platforms. We are looking for a natural diplomat who nurtures relationships across all levels of a global, highly matrixed organization and who can provide authoritative thought leadership across all levels of the organization. They will report to the SVP Media – Americas, based in New York City, and will have functional accountability to the Global Data & Performance Media Director, based in Paris.
Key Relationships
- LVMH Media, Research & Image HQ & Americas teams (Paris, NYC, Miami)
- LVMH Digital & IT Departments (NYC, Paris)
- LVMH Inc. Legal, Corporate Communications, Finance & Procurement departments (NYC, Paris)
- Maisons’ Digital and Media teams in US, Canada, and Latin America
- Media & Performance agencies’ leadership and operational teams
- Specialist partners, notably in the fields of AdTech and MarTech
Responsibilities
1. Drive media data governance, ownership and utilization.
- Ensure ownership and portability of Maisons’ media campaign data with agency and specialty partners; work with Group and regional Legal departments to ensure local data privacy elements are respected, as per global guidelines.
- Provide ad tech consulting, supporting the harmonization of media data collection, account organization, and technical set up for the Group and the Maisons.
2. Reinforce digital media accountability and measurement.
- Deploy the global KPI framework with agencies for media measurement to ensure real-time campaign performance metrics are delivered at Group and Maison level.
- Work with global & local Media and Research teams on measures beyond media performance KPIs, notably digital media’s contribution on brand equity and business performance metrics.
- Partner with HQ and agencies to develop best in class analytics support through data monitoring and dashboarding solutions in collaboration with the digital data department (ad centric and site centric analytics).
3. Bring data-driven media expertise to the Group omnichannel roadmap.
- Support the Maisons by providing tools and training to ensure strong performance media strategies, notably through search, social, affiliation, and advanced traffic acquisition.
- Support the Maisons in developing personalized advertising experiences through data leverage, working in partnership with the Brand and Image Department, the Digital and Data department, and the Consumer Research department on programmatic framework, DCO and Audience Optimization.
- Identify innovation opportunities and anticipate trends in the region; analyze impact and provide POVs for the Group.
- Drive collaboration through performance, analytics and data workstreams with the Omnichannel and IT departments in North America and at HQ.
4. Provide thought leadership and data education.
- Partner with agencies to provide industry intelligence and develop best practice cases to drive change and competitive advantage.
- Set the agenda for the Agency organization around performance and data capabilities and ensure that Agency partners are working collaboratively to anticipate and inform the Maisons about data and performance trends.
- Lead data and performance media education (programmatic, social, SEM, affiliate) for the Maisons; partner with the HQ team on the development and deployment of the Digital Media Academy in the Americas.
- Work as specialist support to internal Media teams in the region to accelerate their education and agility in the fast-moving data and performance landscape.
Profile
- Minimum 10 years media experience, with a strong background in digital and performance media, campaign measurement and analytics, data governance & utilization, and AdTech/MarTech platforms. Agency or consulting experience preferred.
- Proven experience with media activation in social platforms, programmatic DSPs, search, and affiliate marketing, and strong relationships and knowledge of key media platforms & publishers and tech partners.
- Digitally fluent, with the ability to translate sophisticated and technical media concepts into clear and useful language. Strong technical knowledge and experience planning/parleying cross-channel partnerships.
- Demonstrate a passion and understanding of the luxury category.
- Exceptional relationship builder with a strong service orientation and proven record to influence others; a reputation for flexibility and solution-oriented thinking.
- Detail oriented and highly organized; able to prioritize and lead multiple simultaneous projects and manage complex relationships.
- Ability to work autonomously and remotely, entrepreneurial, and upbeat with a genuine curiosity about media, retail, and luxury ecosystems. Experience in the luxury goods, retail, and/or CPG is a plus.
Reports To:
- SVP Media- Americas
- Global Data & Performance Media Director
LVMH
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