Director of Digital Marketing

Position Purpose:

 

The Director of Digital Media is primarily responsible for developing and implementing content strategy, platform-specific strategy, digital product management, and social marketing, and will join the Barrett-Jackson executive team to be one of the company’s key digital thought leaders. The role will collaborate with our television partner, corporate partnership team, event marketing team and other internal stakeholders to ensure the highest level of discoverability, engagement, and action. They will oversee all digital media content initiatives, both internal and external, across multiple platforms and formats to drive consignments, bidder registration, sales, engagement, retention, ratings and positive customer behavior. This individual is an expert in all things related to digital media, content and channel optimization, brand consistency, segmentation and localization and analytics. This position is ultimately responsible for leading the development of content initiatives in all forms to drive new and current business.

 

Key Areas of Responsibility:

 

·      Leading initiatives that drive the creative digital media strategy and organization across a variety of areas, including the organization site, platform and more

·      Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile, video and in-person

·      Working with television partner on live event schedule, shoulder programming and rerun schedules for both linear and streaming

·      Mapping out a digital media and content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why

·      The development of a content throughout the enterprise verticals

·      Supervising producers, writers, editors, videographers and social media content strategists

·      Integration of content activities within traditional evet marketing campaigns and television

·      Conducting ongoing usability tests to gauge content effectiveness. Gathering data, analytics and make recommendations based on those results

·      Working with content creators to revise and measure content and marketing goals

·      Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies

·      Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics

·      Establishing workflow for requesting, creating, editing, publishing, and retiring content

·      Work with technical team to manage MAM and CMS systems

·      Supervising the maintenance of content inventories 

 

Education and/or Experience:

 

·      10+ plus years of experience in digital media and content strategy preferably with a television network, large sports, track and/or live event company.

·      Bachelor’s degree or an equivalent combination of education and experience in digital media and content strategy. Master’s degree is preferred.

·      Automotive experience preferred.

·      Experience working with linear and OTT networks.

·      Well-versed with developing high-quality digital products and have a clear point of view on how specific content decisions can make or break a user experience.

·      A strong creative mind and the power to connect business strategies to content strategy.

·      Experience working with stakeholders to understand detailed requirements and build copy flows for complete user experiences that exceed the needs and vision of business partners.

·      Exceptional clarity of thought in communication and analysis, and the power to explain complex user experiences in simple terms.

·      A strong knack for communication strategy and an eye for the long-term scalability of content decisions.

·      Experience across the entire B2B content marketing process, from needs assessment through measurement.

·      Experience across social networks, blogs and content sharing communities.

·      Effective time management, multi-tasking, and problem-solving skills.

·      Ability to work both independently and as a team member, while using discretion in decision making and sound judgment in problem solving

 

Qualifications:

 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

This job description in no way states or implies that these are the only duties to be performed by this employee. He or she will be required to follow any other instructions and to perform any other duties requested by his or her supervisor.

 

 

Physical Demands:

 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

While performing the duties of this job, the employee is regularly required to sit and talk or hear.

Barrett-Jackson Auction Company