Social Media Marketing Manager

Yogibo’s Social Media Manager has a strong passion and understanding of social media marketing and graphic design for the digital space. In this role you’ll be responsible for creating, curating, scheduling, and posting content to all of Yogibo’s social media channels in addition to designing digital assets for our website and email campaigns. 

Our new Social Media Manager will work directly with the Creative Director to execute the brand’s social media strategy, including creating unique content and managing the content calendar. 

This role entails everything from ideation to execution, while ensuring a strong visual brand identity and brand voice across all channels. The role also works closely with the internal product and ecomm teams for alignment on product messaging and coordinated support around product releases.

This is a full time hybrid position requiring 3+ days in our Londonderry, NH office. (Monday, Tuesday and Thursday mandatory)

Responsibilities

• Manage social media content, the content calendar, and community across all brand social platforms, including Instagram, Facebook, YouTube, and TikTok.

• Build the content calendar and communicate plans with internal teams.

• Conceptualize and create new, unique social content appropriate for each platform according to the content calendar publishing schedule.

• Work closely with the Creative Director to execute the brand’s social media strategy, including visual identity, brand voice, and product presentation.

• Serve as the liaison between the brand and the social community, engaging with the audience and responding to inquiries when appropriate.

• Work closely with the eCommerce team to coordinate content and messaging around product releases. 

• Coordinate with the customer service team regarding product and order inquiries.

• Drive audience growth, engagement, reporting analytics and insights back to the marketing team.

• Assist in sourcing and maintaining brand ambassador and/or influencer relationships.

• Maintain a strong and current understanding of social media trends and make recommendations on how to innovate content and communications.

• Design website assets including blog articles, email campaigns, and website product and collection pages. 

Qualifications

 3+ years of demonstrated experience managing and growing social media communities across multiple platforms for a Direct-to-Consumer brand.

• 3+ years of graphic design experience in the digital space, including website assets and email campaigns.

• Experience using social media scheduling and analytics tools such as Sprout Social.

• Highly proficient using the Adobe design suite.

• Experience writing copy for social and email campaigns.

• Ability to communicate and develop a strong visual identity and brand voice.

• Experience utilizing project management software.

• Must be highly organized with a laser focus on detail.

• Comfortable managing multiple projects and prioritizing as needed. 

• Excellent written and verbal communication skills. 

Compensation:

$60,000-$70,000/Year based on experience and skill set

401 K matching

PTO

Health Insurance, Dental and Vision

Yogibo LLC