Brand Manager – Equine

About ADM Protexin Ltd

ADM Protexin Ltd manufacture innovative, research based live bacteria products of the highest quality for the veterinary, human, agriculture and equine healthcare markets. With head office, manufacturing and distribution facilities based in Somerset, ADM Protexin distribute to over 90 countries worldwide.

Your Responsibilities

• Develop the brand strategy and plan for the Protexin brand Equine range together with commercial team

• Execute a communications strategy to drive awareness of the Protexin range for key Equine needs through social media or other channels

• Execute a influencer/recommendation strategy through key sponsorships, shows & events and networking with key yards

• Renovate the brand packaging and assets in line with Protexin brand overhaul in 2023

• Develop NPD strategy together with commercial team for new products

• Assist in developing the DTC website with key brand content

• Support sales team with any key national account/wholesaler presentations

• Be the knowledge base for all things Equine in ADM Protexin: Market and competitive understanding

• Manage brand performance indicators to provide insight to business on Protexin Equine brand

• Manage budget for activity

Your Profile

• Microsoft office: good proficiency with good presentation skills on powerpoint especially.

• Social Media articulate and understanding of measurement and analytics.

• Confident, articulate, numerate, analytical, literate

• Demonstrable ability to self-motivate and manage multiple priorities with strong attention to detail

• Ability to analyse problems to develop solutions and using initiative to get desired results

• University degree in business/management/marketing preferable

• Must have 3-4 years brand management experience dealing with commercial teams

• Experience of equine business or ownership of horses would be advantageous

• Must be able to travel overnight for work purposes and to Somerset/London offices

Your Future Perspective

• Challenging tasks, short decision-making processes and a high level of personal responsibility in a modern work environment with flexible work time models

• Room for innovative thinking and growth with the possibility to manage your own career path.

• A company culture which promotes continuous learning and diversity.

• Excellent career opportunities in a world leading nutrition company.

• An attractive remuneration including a variety of social benefits like subsidized health & fitness offers.

• ADM is a company where managers and colleagues are encouraged to discuss and enable the flexibility that is needed to meet the demands of work and life through a Hybrid working arrangement

• Additional benefits and support for maternity and paternity leave

• ADM are an advocate of having a workforce who are aware of their mental health. In addition to our network of Mental Health First Aiders, all new starters to the business will be enrolled in ‘Mental Health Aware’ training within three months of joining the business.

ADM Protexin