Marketing Director – FMCG Drinks
South Yorkshire – Hybrid (3 days)
Parkinson Lee Executive Search are looking for a Marketing Director for a fast growing NPD driven innovative drinks organisation.
Reporting into the MD, this role is crucial to the ongoing growth that our client has achieved over the last few years. As a natural strong leader, you will be instrumental in driving the team to success. The team covers; Design, PR & Digital Content, Brand, Customer Marketing & Events and Insight.
Key Responsibilities:
• To provide leadership, direction and management of the marketing team for a portfolio of brands
• Work closely with the board to influence the broader business and deliver profitable growth for existing Brands and develop new opportunities or new Brands
• Work in hand with the Sales Director to ensure the sales team are given up to date market intel and marketing support
• Be the leading brand ambassador for the business – further developing and defining the brand narrative as well as the creative both internally and externally
• Define brand opportunities through market landscape and consumer analysis to maximise commercial product opportunities
• Spearhead the exploration of Digital – content marketing, SEO and social media to provide added value to existing customers and acquire new ones
• Continue to build proactive relationships with external partners and agencies
• Work in partnership with the team to present customer specific range plans, focusing on all aspects of commercialisation (POS, merchandising, storytelling, promotion/launch and product placement)
Requirements:
• High performing Manager across Marketing and Commercial Experience ideally within the drink industry
• Proven track record in developing and delivering brand growth plans
• Some On-trade experience preferred
• Strong leadership and communication skills
• Highly numerate and commercial thinking with a clear ability to present robust and compelling insight / direction
• Ability to lead and develop a high performing team of marketing professionals
• Focussed on delivering results and both continuous personal and professional development
• Strong business and financial acumen and understanding of overall business objectives with a proven track record of delivering sustainable and profitable growth
This is fantastic opportunity for a commercially focused Marketing leader to join a innovative, rapidly growing FMCG business.
In return our client is offering a basic salary of £90,000 – £120,000 + Excellent Executive level benefits
For more information please contact Sarah-Lee Neesam at Parkinson Lee Executive Search.
Parkinson | Lee Executive Search
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