CRM Manager

CRM Manager – Seatfrog & The Scale Up Collective

Technology has revolutionised the world we live in, yet somehow the rail industry has stayed much the same as it was 30 years ago. Seatfrog is here to change that.

We’re on a mission to build a better future for billions of passengers and the rail companies that carry them. We’ve already reinvented how upgrading your seat is done – now affordable and lightning fast to over 870 destinations – and enabled customers to effortlessly swap between train journeys. But we’re not stopping there! We’re on our way to becoming the ultimate travel companion and the only app you’ll ever need when travelling by rail in the UK and beyond.

We’re building a stellar team to achieve our audacious goals. We strive to create an environment where you can do your best work. Join us, and you’ll be challenged and supported in equal measure. Ours is a culture with spirit and substance and our people are empowered to make the bold decisions others wouldn’t and haven’t.

About the team you’ll be joining

As a founding member of our Marketing team, you will work closely with our partners at Scale Up Collective to embed and drive our CRM function. You will be part of a small, but mighty, Marketing team (all of whom are also in the process of being hired..!) and really set the tone across the business for best practice across all customer comms.

About the role

Your key areas of focus:

• Deliver best-in-class experience for Seatfrog users at each touch point of their journey, building and optimising seamless flows outside of the product to engage, retain and upsell our incredible users
• Build and optimise the CRM strategy across email, push and app marketing, championing personalisation and continually optimising with test-and-learn activity
• Launch automated CRM campaigns, working cross-functionally to uphold seamless customer journeys
• Work in partnership with Marketing, Comms & Design to improve email templates for efficiencies
• Work closely with product teams to influence the roadmap and establish requirements needed to support CRM initiatives
• Manage the CRM Platform and all data feeds associated

What you’ll need

• A focus on creating the best possible consumer experience
• CRM experience within startup environment, this will preferably be consumer app based
• To be naturally data-led and driven to incrementally improve conversion rate
• Confident using data including data mining and analysis as well as translating the data for teams outside of CRM
• A strategic and lateral thinker who can translate top line objectives into CRM tactics
• Articulate and confident communicator with strong influencing skills
• You enjoy working with multiple stakeholders in a fast paced environment
• A self-motivated multi-tasker able to handle multiple projects with good time management

What’s on offer

• An outstanding team culture, where we solve problems together to drive the best possible results
• A competitive salary and equity options
• A 4 day working week to ensure the best possible work/life blend (hello 3 day weekends!)
• Private healthcare plan via Vitality, with added gym discounts and incentives to encourage you to get out, get active and stay mentally and physically healthy
• A benefits package that includes salary sacrifice childcare benefit, enhanced parental leave, electric car leasing scheme, and free upgrades with our rail partners

We’re currently taking a flexible approach to where our team work – we have a great office near Tower Hill should you wish to use it, or we’re happy for people to be fully remote (or a bit of both!)

At Seatfrog, we consider diversity a strength – inclusion fuels our ability to solve problems we never thought we could. Your application will be considered on its merits, without regard to your race, age, gender, religion, sexual orientation, disability status or anything else. If there is anything we need to know to enable you to fully participate in our interview process, please just let us know in your application.

The Scale Up Collective – Go-to-market for challengers