Senior Community and Social Media Manager – Freelance/Contract
Role Summary:
This is a exciting opportunity to establish the foundations and principles for a luxury womenswear brand’s Community and Social Media strategy. We are seeking a strategically minded Community and Social Media Senior Manager for a newly created role.
The brand has an authentic and unique story to tell, and is seeking a community and social media visionary to deliver this new chapter digitally. We are seeking a candidate who is passionate about crafting compelling storytelling across different social platforms in a way that resonates and engages with our consumer.
By combining big-picture thinking with an analytic mindset and exceptional taste, you will champion and showcase meaningful stories, digital experiences and memorable conversations with our audience.
Key Responsibilities:
- Global platform expertise, strong strategic and technical understanding of existing and emerging global social platforms across all markets
- You will provide strategic direction on all things social for the business, and share best in class approaches in this pivotal marketing function, bringing to life our rich story across the social platforms including but not limited to Instagram, Facebook, YouTube, WeChat, Weibo, TikTok
- Track experience in building and leading top performing social media brands and teams, and thrive in establishing new thinking and approaches to deliver business growth and brand equity.
- Strategy support: work with marketing and comms teams to advance and refine social strategies for specific campaigns, launches and projects across key brand and product marketing campaigns.
- Project execution & optimization: drive implementation, localization and optimization of campaigns and seasonal projects.
- Global brand representation: exemplify brand values and messages across all social activations by demonstrating a considered and sophisticated understanding of the brand and contemporary fashion retail markets.
- Working closely with other teams to encourage the use of social media to optimize and improve their current activity.
- Responsible for concept and drive shared brand, product and social specific campaigns, while prioritizing interesting and innovative executions.
The Ideal Candidate :
- Creative thinker who can brainstorm and articulate innovative concepts, content, and strategies suitable for a luxury brand.
- A strategic thinker who can work with leaders to develop best-in-class ideas, while easily pivoting to oversee detail-oriented tactical execution and realization.
- Successful candidates will have a can-do approach, agility to move quickly, a desire to create with collaboration at its heart; and a network of creative industry partners to aid the delivery of memorable work.
- Extensive knowledge of global social media channels, management platforms and analytics tools, whilst keeping abreast of developments in tech and culture are fundamental for consideration.
- A proven track record of supporting or leading delivery in this capacity, and producing measurable ROI beyond impressions.
- This role requires an ability to work seamlessly across multiple levels, demonstrating flexibility in working simultaneously across global and local projects that span various cross-functional initiatives.
- Strong understanding of local social and marketing landscapes as well as a good understanding of the wider operations of a retail business.
- Deep understanding of social analytics with an emphasis on social sentiment and content performance
Qualifications, Skills & Experience:
- Proven experience within social media management
- Some experience with a major fashion brand (agency experience acceptable)
- Experience managing social communities and influencer programs.
- Experience of implementing bespoke platforms strategies by leading multiple publishing teams within a global structure
- Live event experience interacting with models and celebrities.
- Exhibits an innate passion for fashion, pop culture, new technology and entertainment industry
- Organized, detail oriented, deadline driven with an ability to work in a fast-paced and ever-evolving environment
- Experience of working with in-house with creative delivery team and/or collaborating with external partners on innovative projects
- Excellent written and oral communication and presentation skills
- Must have active accounts across key social media networks
Confidential
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