Social Media & Community Manager – UK and Australia

About the eharmony Team

eharmony’s mission is to create real love for all.

As a pioneer in the online dating world, we’re an ambitious team of calculated risk-takers, continuously evolving to provide today’s daters with a best-in-class relationship platform. We believe in putting people first — both our members and our team. We love what we do, and we have a lot of fun along the way. We’re proud to create an environment for people to be seen, heard and ultimately, thrive.

eharmony was founded in 2000, creating a new way to approach dating. For over two decades, we’ve remained dedicated to providing a safe space to meet new people and start meaningful relationships. A lot has changed, both in popular culture and our competitive space in that time, and eharmony has stayed true to its mission to help people find real love. Having now joined forces with the ParshipMeet Group, the eharmony team is motivated to address the many new and emerging needs in today’s online dating space.

Job Description

WE’RE LOOKING FOR AN AMBITIOUS SOCIAL MEDIA AND COMMUNITY MANAGER TO JOIN OUR SMALL BUT BUSY TEAM. This is a fantastic opportunity to help lead innovative digital-first programs that will further establish eharmony as a household name in both the UK and Australian markets.

Reporting to the Senior PR & Comms Manager, the Social Media and Community Manager is responsible for driving brand awareness and preference, building a thriving community, and growing traffic and revenue from our social media channels.

We want someone who is enthusiastic about leading on both social strategy and implementation. They’ll be required to evaluate our journey so far and formulate a dynamic roadmap which creates powerful narratives across social channels, including TikTok, Instagram, YouTube and Facebook. They need to have a fundamental grasp of how each of our key social platforms can best be elevated, and plenty of experience scaling these channels.

The role includes end to end channel management, expanding our followers, reach and engagement cross-locale, whilst delivering content that reflects eharmony’s point of difference and brand values. It will suit someone hands-on who thrives in a unique start-up culture playing multiple roles. The candidate must be articulate, adaptable, and inspired by stories of love.

Responsibilities include managing social campaigns, delivering compelling content for UK and AU social channels, briefing key influencers and reporting back on performance and recommendations.

In addition, a key focus of the role will be building on eharmony’s loyal community, primarily through our success couples and select single members.

eharmony offers compensation packages with base salary, discretionary bonus and comprehensive benefits.

ESSENTIAL FUNCTIONS

• Develop and deliver eharmony’s social media strategy in UK/AU in line with our business objectives, brand index and content pillars, crafting a distinct tone of voice for each respective platform
• Proactively oversee the management and growth of core social media channels: Instagram, TikTok, Facebook, Twitter and YouTube
• Spot and respond to trends and react quickly to take advantage of key changes to social media platform algorithms and innovation across the social media landscape
• Evaluate competitor activity and ensure eharmony is uniquely positioned as the best destination for love and long-term relationships, whilst mining actionable audience and channel insights
• Work with the Creative Team to create and oversee a rolling social content calendar, identifying opportunities to build eharmony’s brand awareness through engaging content
• Oversee, plan, deliver and report on the performance of content across different platforms using a bespoke scorecard with measurable KPIs
• Educate internal stakeholders on best practice, including how to leverage social algorithms for higher engagement and growth
• Collaborate and share key reports and ideas with other international markets’ social teams to ensure companywide alignment and sharing of best practice and key learnings
• Grow eharmony’s community ensuring a steady flow of international success couples and inspiring singles are available for press and social channels and associated KPIs met
• Work with global Customer Care team to support with ongoing reputation and crisis management through monitoring and listening tools on social platforms
• Join quarterly brainstorms for hero PR and Social campaigns, and support Senior PR Manager in creating newsworthy cross-channel stories that reflect brand values
• Liaise with digital partners including agencies, partner brands and key influencers, to commission and manage content + take responsibility for outcomes

JOB QUALIFICATIONS

• Degree educated
• Five years’ minimum experience building, managing and growing social channels including Instagram, TikTok, Facebook, Twitter and YouTube
• Excellent communication and interpersonal skills
• Excellent attention to detail and ability to juggle multiple projects in a fast-paced environment
• Team player who is happy to be hands-on in their work, but can also work collaboratively
• A true passion to obtain outstanding results whilst working on a brand that makes a real difference to people’s lives

eharmony