This is a Nashville-based position requiring 5 – 7 years of experience.
About You:
You have a deep understanding of all things digital communications—someone who can develop a highly effective digital and social strategy, implement it, and then track its progress with meaningful data insights. Is social media your sandbox? Copy, creative, growth, and calls to action? Are you highly fluent in emerging social trends and best practices? Do you have certifications and experience to back it up? Do you know how to come up with big ideas—from brief to breakthrough, and beyond?
If the answers to these questions are yes, then this position might be for you. You’ll be responsible for helping dream up creative digital strategies for a few of our clients.
The perfect candidate fights for great ideas to push the boundaries of what brands can do on digital outlets and is well versed in long and short-term social development, ideation, strategy, engagement, and metrics. You’re organized, work amazingly in a team environment, are organized can multitask, never miss deadlines, and communicate effectively.
About Us:
Grayscale Marketing, based in Nashville, has received numerous accolades for its fully integrated advertising, marketing, public relations, and strategy services. Since its inception in 2015, the agency has established a strong reputation in the industry and represented a diverse range of live event clients across all 50 states and 47 countries.
With a focus on generating impactful marketing solutions, Grayscale Marketing has worked with some of the biggest names in the industry. Collaborations have included artists such as One Direction, Kendrick Lamar, Jason Aldean, and Dua Lipa, events like Hangout Music Festival and Panorama NYC Music Festival, and brands like Virgin, Sony Music Nashville, Anheuser Busch, and Tito’s Vodka. In total, the agency has sold over 1,620,000 live event tickets.
Grayscale Marketing has solidified its position as a trusted partner to its clients by utilizing a strategic and innovative approach to marketing. The firm’s exceptional reputation in the industry is a testament to its unwavering commitment to delivering exceptional results and driving growth for its clients.
About the Position:
Simply put, you own our client’s digital communication outright.
You are the go-to social media go-to in your friend and colleague group. When new platforms spring up you master them. You are a power TikTok user, and sincerely love it. You use Facebook, read Twitter, and get lost in Instagram reels. It’s not a job, it’s a passion. Tech, people, content, and copy. It’s just your thing.
Knowing and teaching best practices and trends in social media marketing from on-boarding, goal setting, milestone and KPIs, objectives and initiatives, content and editorial calendars, prompt writing, monitoring, listening, ensuring brand consistency, engagement, customer service, growth, and reporting all organic activities across platforms.
You are the conductor, you build out the overall digital communications and social strategy alongside the project manager, write great copy, work with the creative teams to bring the vision to life, engage in relevant social discussion about the company, competitors, and/or industry, test and track what is working and adjust, and communicate your needs to the team to ensure flawless execution again and again.
You effortlessly take a client’s goals and break them down into milestones, with actionable steps, measure against those, keep the train on the tracks, and bring it into the station on time.
You will need to be highly observant, execute quickly, manage time well, and have a passion for storytelling on every platform and digital outlet. This role is for creative writers, enthusiastic about customer service, that have a deep understanding of social media engagement and analytics, and who bring creative and practical strategies to the table.
With this position, you need to know our clients inside and out so that you can bring their brand to life with a voice, and help to guide the creative and marketing teams with strategy and real-time feedback.
What You’ll Do:
- Curate and write prompts driving the direction of the social accounts you oversee based on the brief, calendar, and KPIs we’ve uncovered
- Ability to find the story within the data. Not just the what, but the why.
- Monitor all daily posts for Facebook, Twitter, Instagram, Linkedin, etc., while developing unique story angles and crafting a brilliant, engaging strategy that copywriters can harness to write amazing headlines and copy for your specific accounts and that drives the creative team to deliver top-notch designs.
- Oversee and engage with all social media customer service, messages, DMs, comments, questions, and shares, across multiple channels.
- Help define social strategy; plan, craft, publish, monitor, and report on posts across social channels such as Facebook, Twitter, Instagram, TikTok, Snapchat, Linkedin, Clubhouse, and more.
- Maintain brand consistency across all points of distribution.
- Work directly with designers, copywriters, project managers, and account executives within a dynamic team structure within your client accounts.
- Consult regularly with the creative and copy teams to define (and redefine) social strategy in the rapidly shifting social space.
- Identify new trends and products in social media, and test and advocate for change as needed
- Communicate clearly weekly with the account executives and senior leadership to inform them of all pertinent details, status, metrics, percentage of goal completion, pivots in strategy, what is working and what is not, and what you plan is to problem solve and come up with effective solutions
- Research, identify, and engage with key influencers, bloggers, and content portals related to our key areas of focus
- Drive consistent, relevant traffic and leads from our social network presence
- Lead the development of content and editorial calendars
- In collaboration with the creative and copywriting team, you develop a brand voice, response matrix, and engagement brand standards.
- Lead tagging, titling, and linking of all content
- Develop ongoing actionable reporting based on mutually agreed upon client KPIs
- Explore new ways to engage new and existing social networks to reach our prospects, fans, and customers
- Launch influencer seeding strategies to support new products, brand campaigns, and other social media drivers
- Listen and engage in relevant social discussion about our company, clients, competitors, and/or industry, whether that be with existing customers, prospects, industry experts, or brand-new audiences who don’t yet know us
- Remain up to date on branded content regulations and restrictions
- You” showcase a mastery of industry best practices and the platforms we love, as well as be willing to learn and articulate the unique Grayscale point of view on each in client pitches.
- Understanding of testing principles and a disciplined approach to testing
- Drive consistent, relevant traffic and leads from the social network presence.
The Ideal Candidate Has:
- A Bachelor’s degree or entrepreneurial street cred and at least 8 years of professional paid experience developing and managing digital communication.
- Advanced MS Office skills, especially Excel and Powerpoint
- Full understanding of social media algorithms and the limitations of each platform
- A passion for storytelling, a mastery of grammar and the English language, and the ability to tailor your prompt and calendar writing to tell that story on a variety of platforms
- A track record of driving brand awareness, audience growth, reach, and engagement using organic and paid social media
- Excellent attention to detail (have we mentioned this yet? )
- Fluency and a passionate obsession with social media programming, engagement, and analytics tools
- An aptitude for time management, organization, and communication
- Strong conceptual/brainstorming skills
- Strategic thinking skills and a passion for ideating strategically focused campaigns
- The ability to follow directions and take constructive criticism
- A goal-driven and data-informed work style, with strong analytical skills and the ability to translate insights into actions
- The ability to effectively collaborate with various teams, providing the most useful guidance in an enthusiastic and inspiring manner
- A sparkling personality that will mesh well with the existing Grayscale team and a smile on their face a majority of the time
- Experience managing channels within the music space (country music preferred, but not required)
- Impeccable attention to detail
- Ability to own projects
- An inquisitive nature
- You should be excited to check the data on all accounts each day and curious to find out the causes and effects of any data anomalies you spot
Work Environment
- Nashville Agency Office – fast-paced, high volume of activity and a deadline-driven environment based around brands and entertainment!
Job Type: Full-time
Job Location:
- Nashville, TN
Required education:
- Bachelor’s Degree
Grayscale Marketing
Related jobs:
Casting Call: Feature Film – Stand-In Roles
Role 1:
- Caucasian Female
- Age Range: 40-60
- Hair: Blonde
- Height: 5’6″ to 5’7″
Role 2:
- Black Male
- Age Range: 20-40
- Height: 6’0″ to 6’1″
Job Description:
The production is seeking experienced stand-ins to work on a feature film. Stand-ins will be responsible for taking the place of lead actors during technical setups for lighting, blocking, and camera framing. Stand-ins should have similar physical attributes to the actors they are standing in for and be able to take direction from the production crew.
Job Responsibilities:
- Stand in for the lead actor during camera, lighting, and blocking setups.
- Follow directions from the director, cinematographer, and assistant directors to ensure accurate positioning for shots.
- Be punctual, professional, and reliable on set.
Requirements:
- Must match the physical description outlined for each role.
- Previous stand-in experience is preferred.
- Must be local to Pomona, CA.
Compensation:
- SAG Rate: $253 for 8 hours of work, with additional pay for overtime if required.
Casting Call: Netflix Limited Series “His & Hers”
Job Description:
Hylton Casting is seeking 30 background actors to portray private school students in both interior and exterior scenes for the Netflix Limited Series “His & Hers.” The role will involve portraying students attending a private girl’s school featured in the series.
Job Responsibilities:
- Portray a private school student in scenes set at a school.
- Follow direction from the production team during filming.
- Be available for full day shoots as required by the production schedule.
Role:
- Private School Students
- Gender: Female
- Ethnicity: Caucasian
- Age Range: 18-30
Requirements:
- Must be able to portray a student at a private girl’s school.
- Must be a local hire in Atlanta, GA.
- Professionalism and ability to follow directions on set.
Compensation:
- Standard background actor rates (to be confirmed by the casting team).
Casting Call: Bilingual Actors for Product Demos in Washington, D.C.
Job Description:
We are seeking bi-lingual actors for a product demonstration at a conference in Washington, D.C. The demonstration will showcase law enforcement products in a simple, live demo format. This opportunity is perfect for actors with experience in improv or live theater as it involves interacting with an audience and performing product demonstrations.
Job Responsibilities:
- Perform product demonstrations at a conference.
- Engage with attendees and answer questions as needed.
- Represent the company professionally.
- Be prepared to work full days during the event.
Requirements:
- Must be bilingual in Spanish, French, Mandarin, or Arabic.
- Prior experience in improv or live theatre preferred.
- Must be available for all three days of the event.
- Professionalism and ability to engage an audience.
Compensation:
- $500 per day (minus applicable fees).
- Talent will be required to work 9 AM to 5 PM each day of the event.
Casting Call: Non-Union Background Actors for Country Clubbers
Role: Country Club Members
Job Description:
We are casting background actors to portray country clubbers for a series filming in the Chattanooga area. The role requires individuals to engage in typical country club activities such as socializing, walking around the club, and participating in background scenes of the club’s atmosphere.
Job Responsibilities:
- Portray a country club member in various scenes.
- Follow direction from production staff on set.
- Be prepared for long filming days and stay professional throughout the shoot.
Requirements:
- All genders, ages 30-65.
- Must be available for a full day of shooting, potentially working more than 8 hours.
- Must be able to self-report to the Chattanooga area as a local hire.
- Flexibility with schedule, as call time will be provided the day prior to the shoot.
- Must be comfortable committing to long hours (12+ hours).
Compensation:
- $100.00 for 8 hours of work (with an 8-hour guarantee).
- Overtime: Time and a half for any hours worked over 8 hours.
Casting Call: Little League Baseball Team
Job Description:
We are seeking a real Little League team of boys aged 8-10 years to appear as background actors in a new TV series. The team will play the role of a Little League baseball team during scenes related to youth sports.
Job Responsibilities:
- Participate in scenes as part of a Little League team.
- Follow on-set direction during filming.
- Represent the energy and camaraderie of a Little League baseball team.
Requirements:
- Real Little League team consisting of boys aged 8-10 years old.
- Must be available for a fitting and shoot.
- Team or parents must provide accurate age ranges and the number of players.
- Team members and parents must confirm availability.
Compensation:
- $226/8 Hours for each child actor.
- Fitting details will be provided later.
Casting Call: Non-Union Jardiance Commercial
Roles:
- Men: Ages 40-60
Job Description: We are seeking men to participate in a fun, dynamic Jardiance commercial. The role involves singing and dancing in various scenes, showcasing energy and enthusiasm. You must be able to move well on camera and deliver a performance that captures the spirit of the commercial.
Job Responsibilities:
- Perform singing and dancing routines as directed by the production team.
- Bring energy and enthusiasm to each scene.
- Follow choreography and musical direction.
Requirements:
- Age: 40-60 years old
- BMI: Between 26-36
- Must sing and move well: Previous singing and dancing experience is required.
- Valid passport: Required for potential travel related to the shoot.
- Non-Union: This is a non-union opportunity.
Compensation:
- Compensation details will be discussed after submission and are based on the role.
Casting Call: Music Video – Lead Male and Featured Models
Roles:
- Featured Models
- Gender: Female
- Ethnicity: Person of Color (POC)
- Age: 18 to 30
- Physical Attributes: Unique features, eccentric look
- Compensation: $400 (for 8 to 10 hours)
Job Description and Responsibilities:
- Perform in a high-energy, visually engaging music video for a major hip hop artist.
- Follow the direction provided by the music video director and crew.
- Engage with other cast members as needed to create visually dynamic scenes.
- Must be comfortable working on set for extended hours (8-10 hours).
Requirements:
- Must be available for the entire shoot duration (8-10 hours).
- Must be local to Atlanta, as no travel accommodations are provided.
- Experience in music video performance is a plus but not required.
Compensation:
- $400 per day for 8-10 hours.
Casting Call: Stroller Company Print Campaign
Job Description:
We are casting real parents with babies for an upcoming print campaign for a popular stroller company. The campaign will focus on showcasing strollers in everyday scenarios with moms and babies. If you are a real parent with a child, or if you are available as an individual to be paired with a child on set, we would love to hear from you!
Job Responsibilities:
- Participate in a professional photo shoot with the production team.
- Parents will be photographed using the stroller in various natural settings.
- Babies will be featured in the strollers during the shoot.
- Be punctual and professional throughout the shoot.
Roles:
- MOM:
- Age: 25-32 years old
- Ethnicity: Open to all ethnicities
- Role requires you to be featured as a parent using a stroller. Real parents with babies are preferred, but we will also cast individual models to be paired for the shoot.
- BABIES:
- Age: 0-24 months (boys or girls)
- Ethnicity: Open to all ethnicities
- Babies will be featured in the stroller and should be comfortable with photos being taken in a calm environment.
Requirements:
- Must be local to Atlanta as no travel expenses will be provided.
- Real parents with babies are strongly preferred, but we are open to casting individuals to match for the shoot.
Compensation:
- Rate: $800 – 20% AF
Casting Call: Featured Club Goers for Hip Hop Music Video
Job Description:
We are seeking Featured Club Goers to appear in an exciting hip hop music video for well-known artists. This role requires individuals with unique and eccentric features to play lively club-goers in a high-energy setting. The shoot will be dynamic and visually exciting, providing a great opportunity to be featured in a major music video production.
Job Responsibilities:
- Play the role of a featured club-goer in various scenes of the music video.
- Bring energy and character to the scenes as part of a lively club atmosphere.
- Follow direction from the production team to ensure a smooth and professional shoot.
- Be prepared for a 10-12 hour shoot.
Requirements:
- Age: 18-35 years old
- Gender: Any
- Ethnicity: Any
- Must have unique or eccentric features to stand out on screen.
- Must be available for the full duration of the shoot.
Compensation:
- Rate: $200 for 10-12 hours of work.
Casting Call: Lead Female Role for Hip Hop Music Video
Job Description:
We are casting for the Lead Female role in an upcoming hip hop music video. The role requires a confident and dynamic performer who is comfortable in an intimate on-screen role with both a male and female artist. This is a high-profile project featuring major hip hop artists, and it provides a great opportunity to work on a visually exciting production.
Job Responsibilities:
- Play the lead female role, interacting closely with both the male and female hip hop artists.
- Be comfortable with on-screen kissing and intimate scenes with both artists.
- Follow direction from the production team to ensure a smooth and professional shoot.
- Be prepared for a 10-12 hour shoot.
Requirements:
- Age: 21-35 years old
- Gender: Female-identifying
- Ethnicity: African American
- Must be comfortable with on-screen kissing scenes with both a male and female artist.
- Must be available for the full duration of the shoot.
Compensation:
- Rate: $1,000 for 10-12 hours of work.
Casting Call: Extras for Music Video
Job Description:
We are casting extras for an exciting music video shoot in Miami. We are seeking people aged 20-35 to participate in this video as background extras. This is a great opportunity for individuals who enjoy being part of creative projects and have availability for a single-day shoot.
Job Responsibilities:
- Be present on set and act as background extras for various scenes in the music video.
- Follow direction from the production team to ensure smooth filming.
- Be punctual and professional throughout the shoot.
Requirements:
- Age: 20-35 years old
- Gender: Any
- Ethnicity: Any
- Must be legally authorized to work in the U.S. (SSN required).
- Must be available for the shoot day and able to travel to Miami.
Compensation:
- Rate: $120 flat for the day
Casting Call: Kids with Visible Disability for NYC Commercial
Job Description:
We are looking for boys or girls aged 12-14 years old with a visible disability to be featured in a commercial shooting in New York City. This is a paid opportunity, and selected kids will be part of a global media campaign with 1-year worldwide usage rights.
Job Responsibilities:
- Participate in the commercial shoot, portraying a character with visible disability.
- Follow direction from the production team to ensure smooth filming.
- Be punctual and professional throughout the filming day.
Requirements:
- Age: 12-14 years old
- Gender: Any
- Ethnicity: Any
- Must have a visible disability.
- Must be legally authorized to work in the U.S. (SSN required).
- Comfortable being on camera and following direction.
Compensation:
- Session Fee: $500
- Buyout: $2000 (1-year worldwide usage + archival media in perpetuity)
- Per Diem: $75
- Travel Stipend: $250