At Frank And Oak, we’re dedicated to designing clothes people feel good in and feel good about. The decisions made in the fashion industry have a huge impact on people and the planet. Faced with the effects of climate change, we fully recognize the urgency to do our part. This is why we are committed to minimizing our impact by prioritizing recycled fabrics and responsible practices throughout our supply chain to make quality clothing that lasts.
We’re looking for forward-thinkers to help us challenge standard practices in the retail and fashion industries in a collaborative and inclusive work environment. Sounds like something you’re interested in? Drop us a line!
JOB SUMMARY
Reporting to the Head of Design & Brand Marketing, our Art Director will have a passion for fashion, visual storytelling, content creation and people. In this role, you will lead and execute creative projects that bring our designs and brand identity to life visually and editorially, through initiatives that can be commercialized across all of our platforms (online and offline) to propel our brand’s growth.
With a strong understanding of the fashion industry and omnichannel marketing, you will help shape and govern the brand’s visual direction by developing creative and commercial content, attending and directing photo and video shoots, leading and elevating our product styling direction, while guiding the artistic direction of the brand and managing a team of cross-functional creative experts.
KEY RESPONSIBILITIES
Skilled in visual design, passionate about creative processes and visual storytelling, customer-centric and an all-around team player, the Art Director must have the ability to translate creative ideas into actionable, strategic guidelines for their creative team to execute.
- You will be responsible for the art direction of the Frank And Oak brand including:
- An omnichannel marketing campaign for all consumer touchpoints: photo and video campaigns, OOH print/digital ads, e-com site (web design, and product photography);
- Editorial and e-commerce visuals, styling and photo direction;
- In-store visuals including special store windows and signage, brand materials, seasonal promotions;
- Branded collateral including on-product, packaging, print.
- You will play an important role in directing all photo and video shoots that are lead by our in-house Studio team (photographer, creative producer, retoucher, studio coordinator, and a variety of creative freelancers). You will be required to attend and supervise all photo/video shoots (in office & on location)
- Assisted by the Studio Coordinator, you will also be responsible for leading the styling research and direction to ensure we capture trend-right looks for all commercial needs
- As a creative leader within the organization, you will influence the direction of the brand’s visual identity and guide teams in how this vision gets executed in styling, store concepts, content marketing and all creative assets in order to strengthen the brand image, increase profitability and elevate the brand into the future
- You will create comprehensive creative and artistic direction deliverables, leading projects through from concept, design, production, and delivery
- You will partner with the Marketing team, Merchandising team and Product Designers to conceptualize and plan the execution of campaigns and visual content across all consumer touchpoints including web, social, video, retail, e-commerce, and on-product
- Inspire and lead an in-house Creative Studio and team of graphic designers
- Direct all aspects of photoshoot and approves all final shootings while ensuring the establish budget is respected
- Trend research: Remain up to date with the competitive landscape and emerging trends in all facets of creative and artistic design
WHO YOU ARE
- You are a genuinely nice human being!
- You are a multidisciplinary creative expert with a deep understanding of the processes required to lead a cross-functional team in developing and executing creative projects in the fashion industry
- You are a visionary who can translate inspiring, innovative ideas into communication pieces and campaigns, yet are a strategic thinker with the ability to connect business needs with breakthrough creativity
- You thrive in a fast-paced environment where you are responsible for managing multiple projects on multiple timelines – you are a resourceful, driven creative collaborator – balancing hands-on work with big picture thinking
QUALIFICATIONS & SKILLS
- 7+ years of experience in an artistic creative role (min. 2 years in the fashion industry)
- Experience in graphic design
- Passion for the fashion and retail industry
- Solid and diverse portfolio with relevant examples
- Ability to manage multiple projects simultaneously under tight deadlines
- Experience in a creative team both in-house and in-agency are preferred
Frank And Oak
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