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Associate PR Manager

$$$

Tencent Games is looking for a highly motivated candidate to join one of our second-party studios.

RESPONSIBILITIES

  • Work with the Senior PR Manager and Product Marketing Teams to develop, manage, and execute public relations campaign strategies to support ongoing live-operations, as well as supporting pre-launch, launch and live-game operations for the upcoming online game Project Skylight.
  • Develop pre-launch, launch, and post-launch campaign plans and execute under alignment of broader marketing campaign related to key product updates, launches, company events/initiatives, in-game events, partner promotions, community activities and more
  • Collaborate with internal and external departments to develop brand accurate messaging and creative PR campaign planning
  • Develop written PR content, including press releases, media alerts, pitch drafts, blog posts, opinion pieces, interview Q&A’s and manage alignment of communications across integral departments, including social, editorial, community, and product development
  • Assist in managing deliverables and deadlines for long lead and short lead press opportunities, including assets, interviews, gameplay needs, and more
  • Identify and secure new press opportunities and coverage verticals for Digital Extremes’ products and grow DE’s exposure on press social channels, including Facebook, Twitter, and Instagram
  • Track press feedback across marketing beats and manage coverage tracking for all titles with external PR agencies, analyze results and feedback
  • Manage distribution of press materials and assets to journalists with external PR agencies during key campaign beats
  • Report on meaningful metrics and data from PR campaigns to showcase themes including press sentiment, engagement, popular stories, and more
  • Help organize and plan press events and activities at gaming and company events, including virtual press preview events, in-person press activations, industry events (TennoCon, PAX, E3, etc.)
  • Analyze and stay updated/informed on competitive events, companies, news and programs and be dialed into industry news

REQUIREMENTS

  • Subject Matter Expert and Trend Spotter
  • Creative and Collaborative Support for Senior PR Manager
  • Passion for Gamer Culture and Online Gaming
  • Strong Industry Foundational Knowledge
  • Ability to Work with Little Info – Resourceful
  • Bachelor’s Degree in Communications, E-Media, Journalism, English, Marketing or Related Field
  • 4-5 Years of Experience in Public Relations within the Gaming and Entertainment Industries
  • In-House and Agency experience preferred
  • Experience with live service and mobile games preferred
  • Writing Samples – Press Release/Alert, Blog/News Post, etc.
  • Detail-oriented, quality-focused and driven to consistently meet tight deadlines
  • Ability to individually contribute and to embrace accountability and challenge in a dynamic, fast-paced environment
  • Individual responsibility for championing outcomes for projects with shared ownership across groups
  • Deep understanding of promotional and marketing communications strategies within the video games ecosphere
  • Ability to leverage analytics, insights and reporting to make more informed decisions on PR campaign strategies
  • Strong organizational and project management skills with great communication and collaboration
  • Clever, creative personality with a passion for gamer culture
  • Proficiency with MS Office and Google Applications
  • Global live-service game marketing experience
  • Knowledge of JIRA, Basecamp, and Slack
  • Proficiency in creative writing with strong grammar skills and agility to make amendments based on critical feedback
  • Familiar with AP Style Writing

Tencent

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Expiration date:
05-02-2023

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