Reporting to: Global PR Lead
Department: Brand Marketing
The Department:
We’re responsible for the brand strategy, media and communication plans for our products. As well as our internal marketing team, we work with media and creative agencies to help deliver the unified Betway vision. With a focus on 360-degree brand building, including TTL advertising, PR, ambassadors, sponsorship and customer activation, we cover all bases. If you want to be part of a team that’s at the heart of our business, then we are the team for you.
Customer welfare is forever at the forefront of our strategy at Betway. We want to ensure all of our customers enjoy our products in a safe and responsible gambling environment.
Purpose of the role:
To drive the awareness and understanding of Betway Sports and its associated products in the global market to the media and consumers in order to build stronger engagement with the brand.
You will be responsible for:
- The development and implementation of the PR strategy, seeking high-level placements in print, broadcast and online media and fulfilling paid for media opportunities on behalf of the Marketing team.
- Developing the global strategic approach to Consumer PR to generate global brand awareness
- Supporting in the adaptation and localisation of the global strategy for local markets
- Working closely with other channels in the Brand Marketing team to create and deliver accurate, on brand sports information and communications
- Working with the multi-channel teams and key media partners to ensure media opportunities are maximised
- Regular interaction with the media, including serving as spokesperson for interviews surrounding key sporting events
- Leveraging existing media relationships and cultivate new relationships with key business journalists and industry media
- Identifying potential strategic partner relationships
- The identification of globally relevant media outlets to deliver coverage across target media channels, in accordance with the global marketing objectives
- Achieving highest visibility for in print, broadcast, TV, and online media outlets
- Responding to media requests for information related to events such as statistical records or historical information
- Attending and supporting relevant fixtures and events out of hours and to manage media opportunities and presence on the day
- Coordinating global public relations activities
- Managing agency output and relationships as well as supporting local requirements
- Creating content for press releases, by-line articles and keynote presentations
- Monitoring, analysing and communicating PR and program results against business goals on a regular basis
- Chairing multiple stakeholder meetings
This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.
You will have (Essential skills):
- Experience in strategic communication within the UK media industry
- Management experience in a media, sporting, commercial or public relations environment
- Record of managing campaigns for a customer driven business
- Project management skills
- Consumer awareness
- Ability to strategically lead and influence stakeholders
- All behavioural competencies are also essential
It will be a bonus if you have (Desirable skills):
- Educated to degree level with a qualification in Marketing
- Knowledge and passion for sports
- Knowledge and passion for betting industry
- Additional language skills would be advantageous
- Management experience in a media, sporting, commercial or public relations environment
Behavioural Competencies:
Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are Adaptability, Ownership & Accountability, Initiating Action, Resilience, Customer Orientation, Integrity and Innovation
- Team player
- Creative spirit
- Entrepreneurship
- Ability to constructively challenge status quo, push boundaries and create long term competitive advantage
- Desire to make a difference and develop a brand
- Innovative
- Strategic thinker
- Ability to work in a fast-paced environment and have oversight across multiple projects simultaneously
- Resilience
- Numerical with good analytical skills
- Organised and methodical approach
Our Perks:
- Flexible working
- Discretionary bonus
- Competitive package
- Great social and charity events
- Health and well being weeks
- Free fruit and a heavily discounted Barista
- Tickets to events via sponsorships etc
- Season Ticket Loan
Win Technologies (UK) Limited provides support services to Betway and is a proud member of the Betway Group
Betway Group
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