R Director – Fashion (9 month rolling contract)
London hybrid working
£60-£70K pro rata
Company
My client is an award-winning boutique communications agency specialising in the Fashion and Beauty sector, and they are now on the lookout for an experienced Fashion Director PR to support the business during maternity leave. They have a diverse client base of luxury and high-street fashion brands and work with some of the most well-known and innovative brands in the world.
The Fashion Director PR will play and leading role in all clients across the Fashion side of the business. You will be hands-on and lead a team of experts across 360 campaign support. You will have demonstrable pr experience in a client-facing role and can juggle a number of clients and projects at one time. You will be working with and leading a world-class team, you can look forward to creating and delivering effective PR and integrated communications strategies, securing coverage, ideating interesting and creative onsite content, stakeholder profile building, and generating online exposure for a portfolio of national and international brands, as well as contributing to the overall businesses growth and success.
This agency is known for its amazing empowering culture which is focused on having a happy creative and ideas-driven team who are passionate about the work they do. You will work in a family feel environment where everyone supports each other, and you will be led by 2 founders who come from pr both in-house and agency side and can understand your reality. Your personal and team achievements will be recognised and rewarded through incentives, team bonding days out, and trips away. You will enjoy plenty of staff incentives such as traveling to some of the best cities in the world for amazing events and launches. You get free goodies and samples on a regular basis to keep you updated and in the loop on trends.
Key Responsibilities
- Take the lead on a team and develop award-winning campaigns with the PR and Content teams.
- Build relationships with key journalists and sell in headline-grabbing campaigns to press.
- Write press releases and sell-in stories to relevant media.
- Attend client meetings and present monthly performance decks.
- Developing long-term relationships with bloggers, journalists, writers, and influencers.
- Engaging in a variety of digital PR-driven activities including asset outreach, reactive & proactive pitching, and influencer marketing.
- Creating concise client-facing documents including reports and content pitches.
- Bring an innovative approach, ready to bring fresh ideas and new methods to the team.
- Take responsibility for the department’s hours of planning and performance.
- Ensure that outreach techniques and end results are the industry’s best.
- Support knowledge sharing and a culture of learning within the team.
About you
- At least 6-7 years of proven commercial PR experience ideally within a high street fashion brand or agency side fashion experience.
- Experience in leading a team in creating engaging and entertaining outreach campaigns using data and content.
- Be able to show a portfolio of campaigns that have been featured in high-domain authority sites.
- Have experience in leading Digital PR campaigns, from ideation to execution.
- A strong understanding of the fundamentals of PR and SEO and how they integrate.
- Developing long-term relationships with bloggers, journalists, writers, and influencers.
- Attending client-facing meetings and presentations, enabling the team’s success in pitches.
- An excellent communicator, both written and verbal.
- The ability to multi-task, meet deadlines and work under pressure.
- A degree in PR, journalism, marketing, advertising or similar is advantageous.
Benefits
- 25 days holiday + bank holidays
- Plus one day ‘duvet day’ for your birthday!
- We have a huge away day each year (it’s big and will smash any other work party!)
- Flexible remote working – to be in the office 1-2 days a week/when needed.
- A healthy new business reward should a brand be brought in and retained for 4 months
- Opportunity to travel to some of the world’s most exciting cities, Paris, Cannes, Milan, Berlin, LA, NY and more…
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