Title: Brand Manager
Reports To: Senior Brand Manager
Department: Marketing
Brands: Elizabeth Arden
Location: Head Office, London (hybrid working, 2 days p/w in the office)
About us
We are an American multinational cosmetics, skincare, fragrance and personal care company founded in 1932, with global headquarters in New York City, and a local UK subsidiary based in London. Our brands include: Revlon, Elizabeth Arden, American Crew, Revlon Professional, Mitchum and a collection of premium fragrance brands such as Juicy Couture, John Varvatos and Britney Spears Fragrances.
If you share our passion for beauty and would love to work for an iconic beauty brand, then consider this wonderful permanent opportunity within our marketing team.
Purpose of the role:
Great opportunity to join dynamic marketing team at an exciting time for Elizabeth Arden! The Brand team is the hub of the EA heritage brand within the UK & Ireland and as such the BM will play a pivotal role in the decisions made whilst developing & executing long and short term strategies and plans.
Reporting to the SBM the Brand Manager plays a pivotal role in the continued growth of our skincare category. The BM is responsible for one of the biggest skincare franchise within the Elizabeth Arden Portfolio. The BM will create and deliver an exciting brand experience for the consumer across all touchpoints (ATL and BTL), executing innovative launch plans & campaigns enriched in market and consumer insight to ultimately grow market share and drive profitable growth on the assigned franchises.
Key Responsibilities:
· High-level input in the creation of local strategies and growth plans for the specific skincare franchise and category, ensuring that brand equity is maintained whilst maximising return on marketing spend.
· Responsible for developing local UK & Irish 360 go-to-market plans including media campaigns for both NPD and existing products in-line with overall Global strategy and positioning for specific skincare franchise. Managing all aspects from the brief, agency relationships, internal alignment to execution including creative supply and creation.
· Work closely with internal PR team & influencer agencies to drive awareness, consumer engagement and brand sentiment.
· Effectively communicate & align Marketing campaigns with all internal stakeholders across the business, in particular Regional & global marketing teams, commercial director, sales team, Retail operations, training, Field Sales and store consultants.
· Ownership of brand budget, ensuring effective and accurate management including all administrative tasks such as invoices, raising POs, monthly accruals and budget trackers for specific skincare franchise.
· Accurately manage and work with internal teams to forecast for NPD and marketing collateral (testers, samples, GWP, etc)
· Carry out pre and post campaign analysis of launches and activations ensuring the business is clear on learnings and actions. Including but not limited to retail sales analysis, media, influencer and sampling KPI’s. Reporting internally and to regional teams.
· Monitor brand sales performance vs. budget and latest forecast.
· Development and delivery of brand presentations to internal and external stakeholders including retailers, agencies, and internal teams.
Personal profile:
· Experience: 3+ years’ experience in a similar role ideal and a passion and understanding for the skincare category and UK retail environment.
· Team player with a collaborative attitude – willing to listen and adapt to different working styles whilst participating across the total brand.
· Commercial & leader mentality that is solution focused.
· Ambitious self-starter with an ability to work in a fast moving environment & the capacity to think creatively.
· Strategic thinker who is pragmatic and has good commercial awareness, analytical and media/ activation skills.
· Ability to lead when working cross-functionally, with effective communication skills and a confident approach to presentations.
· Planning & organisation skills.
· Project management – takes full responsibility for their outputs and the quality of all deliverables ensuring the most efficient route is taken.
Technical skills: Proficient in Microsoft Office, Word, Excel, PowerPoint and Outlook
Benefits:
- 25 days holiday per year (plus bank holidays)
- 1 Paid volunteering day per year
- Birthday day off
- Staff Discount
- Enhanced Employer pension contributions
- Access to health benefits (cash plan / health insurance)
- 2pm Friday finish
Revlon Diversity & Inclusion Mission Statement
At Revlon, we are dedicated to building a diverse and inclusive workforce that we can all be proud of. We aim to cultivate a bias-free environment in which all our teammates feel empowered to
be 100% themselves. We strive to promote an educational narrative to help our
employees learn and grow as individuals and enable them to challenge inequality
in all aspects of their lives. We are here to hold our business accountable,
drive positive change and finish what we have started. The future of Revlon is
diverse.
Revlon Inc.
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