Product Marketing Manager

The Company

Our client is a world class designer and manufacturer of professional video, audio and multimedia processing equipment!! With offices in the US, and R&D and Manufacturing facilities in the UK, the business provides a complete line-up of products and services for the professional AV, broadcast video and digital signage markets which are used at major events from Entertainment, Sports to live Music events etc.

Main Purpose and Scope of the Role

The Product Marketing Manager will be responsible for the development and execution of growth plans for a new and exciting product line. This includes working with cross-functional teams to develop product positioning, create go-to-market strategies, drive demand generation campaigns, and deliver field enablement materials. The Product Marketing Manager will also be responsible for creating sales tools and collateral, developing launch plans, conducting market analysis, and measuring success against objectives.

Essential and Desirable Skills Essential Skills:

• Plan and execute product launches for new products
• Work with teams to define goals and metrics for the product launch
• Develop product & marketing strategies for increasing market share
• Lead cross-functional teams to develop and execute go-to-market plans
• Be the face of products internally and externally
• Conduct market analysis and research to understand customer needs and trends
• Define product positioning, pricing, and competitive messaging
• Develop sales enablement materials, such as presentations, data sheets, and Whitepapers
• Generate demand through lead generation programs
• Work with field marketing to plan events, trade shows, webinars, and other demand generation activities
• Analyse business performance

Objectives:

• Drive growth strategy plans for new product lines into traditional live rental & staging as well as new markets
• Oversee the development and execution of marketing programs to support product
• Manage all aspects of product positioning, messaging, and go-to-market strategies
• Analyse customer needs and market trends to inform product development decisions
• Conduct market research to assess demand for new products and determine pricing
• Work closely with sales, engineering, and other teams to ensure successful product launches
• Develop promotional materials, such as website content, brochures, and datasheets
• Write compelling copy for product descriptions, website pages, email campaigns, etc
• Plan and execute trade show booths and exhibit at industry events
• Be internal representative / Champion for live events and as such you must have extensive live events market experience

A good Product Marketing Manager will have excellent communication, writing, and presentation skills. They should also be able to understand complex technical information and distil it for various audiences. Additionally, have a keen understanding of the competitive landscape. Finally, they should possess strong project management skills to ensure that campaigns are executed flawlessly and on time.

Trusting the Product Marketing Manager role has piqued your interest, please apply and I’ll get back to you as soon as possible!

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