Retail Creative Experience Director

The Opportunity:

As Retail Creative Experience Director with our client, you’ll be part of a fast moving, forward-thinking team responsible for designing customer experiences in McDonald’s retail locations across Canada.

You demonstrate and inspire diversity of thought and the exploration of big ideas both practical and visionary. You will be working closely with the client, designing highly creative and relevant messaging, throughout all customer touch points in the restaurant. You are able to articulate messaging strategy through creative execution. You have a vivid imagination that is fed by a strong curiosity about the world around you and a passion for searching out new perspectives and processes.

With your advanced design skills, you will create original design solutions that reflect McDonald’s design ethos, support restaurant business targets, and enhance the consumer experience.

What You’ll Be Doing:

• Playing a leadership role in innovative design and messaging, analyzing user needs, tasks, and environments, generating complete user experiences that lead to concepts, from sketches to mockups to detailed design
• Identifying and driving “insights to prototypes” starting with problem definition through to the employment of best practices and fresh approaches addressing consumer expectations and needs with solutions that delight the consumer and deliver a superior experience
• Providing both research and design leadership, collaborating with the client and internal stakeholders to assure comprehensive understanding of an integrated retail experience model toward the goal of a superior user experience
• Working with client, and in house Account, Design and Production teams delivering on objectives, and milestones
• Ensuring alignment with client, management and other team members through regular progress updates.

What You’ll Need to Be Successful:

• A clear understanding of consumer trends in the Quick Serve Restaurant market
• Excited to work directly with the client with a strong ability to think on your feet
• Used to being self-motivated and works well in ambiguous situations
• Ideate and sketch directly with the client to optimize customer touch-points and messaging in the restaurant as well as in the drive-through
• Analyze and model customer needs, tasks, and environments of use
• Assess and optimize the performance of new and existing features by actively participating in usability testing and interpreting analytics data
• Strong 2D visualization skills – Sketching, Illustrator, Photoshop, InDesign
• Strong communication and teamwork skills
• Experience playing a lead role with the Art Director and Studio creative teams
• Digital experience a big plus
• Candidate will have a minimum of 4 years of related professional experience

ML6 Search + Talent Advisory