Job Title: Consumer Marketing Insights Manager – (Luxe/Beauty)
Client Location: New York, NY
Salary/Pay Rate: $45.00 to $51.00/hour
Job Description:
The CMI Luxe Brand Director places the consumer at the heart of the brand strategic development, delivering and driving consumer & market intelligence insights into a growth strategy for the business.
The CMI Luxe Brand Director is the key partner to infuse consumer centricity among the brand development team to accelerate US Luxe brands international development focusing on Kiehl’s, Urban Decay, IT Cosmetics, Youth To The People.
PROJECT MANAGEMENT
ï‚· Identify brands CMI needs, design creative and adapted testing plans & methodologies for brand and portfolio
building, manage testing budget.
ï‚· Execute & activate the agreed research plan: agency proposition, hot debrief/workshop, global
analysis/connecting dots into action oriented recommendations.
ï‚· Communicate, promote, influence high quality recommendations at the right level in the organization to
impact business decisions
BRAND STRATEGY
ï‚· Transform data & insights into concrete strategic actions partnering with the brand teams.
 Upskill multidisciplinary brand teams (marketing, retail, social, education…) by sharing consumer insights and business intelligence expertise, selecting key consumer insight topics based on brand strategy
ï‚· Keep a constant connection to the consumers by seeing/speaking to consumers, following trends, liaising with CMI community from Luxe DMI in Paris, Country DMI, Global trends.
ï‚· Anticipate and prepare key meetings: prepare discussed topics, align with involved DMI CMI & Country/Zone teams
ï‚· Develop and build strong relationships with brand team, become a key strategic partner for brand and portfolio development.
The target hiring compensation range for this role is $45.00 to $51.00/hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location. Additional benefits offered may include; medical health insurance and dental insurance, life insurance, and eligibility to participate in 401k plan with company match.
Aquent
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