Manager, Content Innovation and Digital Growth

Job Description

NJ Advance Media, the parent company for NJ.com and The Star-Ledger, is looking for a Manager, Content Innovation and Digital Growth to join a team whose mission is to generate revenue and grow audience through our journalism. The candidate will report to and work closely with the Director of Content Innovation in the editorial department of our newsroom.

This role requires someone knowledgeable and passionate about SEO, affiliate marketing, subscriptions, events and digital media. We are looking for a hands-on leader who can write, edit and supervise while being able to adapt and evolve to the fast-changing nature of the industry.

The ideal candidate understands the business aspects of content, wants to innovate into new verticals, and can manage to our revenue-generating growth initiatives. We want someone who can regularly brainstorm and explore new ideas that put us at the forefront of innovation and audience growth to stay ahead of competitors.

Candidates should have experience writing and editing stories centered around service journalism, and must be comfortable with the concept of driving significant and sustainable revenue through digital content.

Responsibilities:

• Manage and supervise a team of 6-8 writers
• Track key metrics to make data-driven decisions and ensure content is performing as expected
• Identify untapped areas we can grow audience, especially through SEO
• Work closely with other leaders throughout our organization and enterprise to increase digital subscriptions
• Collaborate with other managers, including at daily budget meetings
• Contribute to the planning, writing and editing of major affiliate marketing revenue initiatives, such as Black Friday and Prime Day
• Work with reporters on growth and career path

Skills and Experience

• Bachelor’s degree or higher is preferred
• Minimum of three years in management or someone with a proven track record of collaboration and team leadership experience in a digital media environment
• Ability to write and edit content varying from breaking news to search-optimized explainers
• Experience creating metrics reports and analyzing their implications with actionable insight
• Proven track record of successfully developing and overseeing projects through launch
• Strong organizational, time management and communication skills
• Ability to work independently and multi-task as needed while still meeting deadlines
• Mastery of the digital media landscape, including sourcing content through social media
• Ability to oversee content that differentiates the organization from competitors
• Proven track record of implementing strategies in response to the evolving nature of the industry by experimenting with new models, platforms and ideas to stimulate audience engagement and revenue generation/growth

To be considered, please submit as part of your application a cover letter that details why you are a fit for this position.

Additional Information

Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, flexible spending accounts, fertility assistance, a substantial 401k plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

NJ Advance Media is a company positioned for the future. We embrace the rapidly evolving digital landscape and are committed to developing new solutions across current and emerging media to help advertisers grow their businesses. In addition to flexible advertising opportunities with powerful media vehicles that we represent, we offer custom digital solutions from web and mobile site development, to a sophisticated array of search and social media optimization and targeted display solutions to reach audiences on all platforms.

Our focus is on developing a real-time approach to reporting news, sports and entertainment content for consumption across all platforms and devices throughout New Jersey and Easton, PA. On nj.com and lehighvalleylive.com, we ensure the communities we serve have 24/7 access to the news and information that’s most relevant locally, regionally and beyond. Our quality journalism and in-depth coverage is provided locally in The Star-Ledger, The Hunterdon County Democrat, The Suburban News, The Times of Trenton, South Jersey Times and The Express-Times.

NJ Advance Media is a part of Advance Local Media, one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 58+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com.

Advance Local Media is committed to creating a diverse environment and is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status or any other category protected under federal, state or local law.

NJ Advance Media