PURPOSE OF THE JOB:
The role of Communications in Culture Network is to develop and define the messaging and communications strategy that increase awareness and affinity for the Red Bull brand and its events, artists, and media projects. The department oversees all internal and external communication and partners with external media that matter / agencies and cross-functional Brand, Sports, and Culture marketing teams to share and amplify the key messages of our brand. Reporting to the Director, Dance Network, the Manager, Communications (Dance) oversees a team that owns the development and distribution of strategic PR communications and national campaigns that align to the initiatives of a specific Santa Monica (SaMo) Culture Marketing vertical. The underlying objective of this role is to maximize media coverage that influences and engages priority culture audiences to build brand awareness and brand love to new consumers.
KEY RESPONSIBILITIES:
COMMUNICATIONS
- Lead a team that builds awareness of Dance projects, events and artists, tailors campaigns to target and engage priority audiences and endemic trade, and generates excitement for Dance properties with editorial partners and in media that matter
- Translate the larger Communications vision, goals, and core strategies for Culture to create the most efficient tactics that drive media coverage to reach new consumers and influencers in your specific realm of Dance
- In partnership with SaMo Culture Marketing leadership, lead the development of communications strategy and plan for Dance-focused Media House projects
- Partner and manage external agencies to create plans that amplify our brand campaigns & assets, positioning of products and services, news & announcements, etc.
- Evaluate the potential media impact of new artists and event concepts as a counterpart to Culture Marketing
- Ensure Culture marketing communications build momentum and deliver lasting impact
- Be constantly aware of emerging trends products and technologies and identify opportunities to apply new technologies, products, and services to campaigns
IMPACTRUL EXECUTION
- Represent Red Bull’s voice with the consumer. Oversee accurate and consistent messaging of the Red Bull brand in all Dance marketing & communications.
- Devise ‘breakthrough’ buzzworthy PR national moments and campaigns to elevate the company’s message, bringing new perspectives and vision that tap into the company’s disruptive roots
- Develop, maintain, and nurture media and opinion leader relationships
- Proactively and reactively pitch media outlets for coverage on Red Bull across relevant corporate, consumer, and lifestyle media
- Identify and oversee necessary tools, such as photography, needed for optimal story telling
- Develop and share best practices
- Work effectively under pressure and utilize strong project management skills to meet deadlines.
EXPERIENCE, KNOWLEDGE, & EDUCATION REQUIRED:
- Bachelor’s Degree required; MBA preferred
- Fluency in English
- 10+ years of experience in leading communications for high-profile brands or dance focused agency account management
- Understanding – both consumer and trends – of the diverse U.S. media and art media landscape
- Track record of delivering results against tight deadlines
- Exceptional communication skills, including written, verbal and presentations
- Strong planning, prioritization, and project management competencies
- Creative thinker and innovator; in touch with digital, culture, trends, etc.
- Able to travel as needed; work flexible hours/days of week and weekends
- Ability to travel ~25%
Red Bull
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