Role Purpose/Mission:
This position is responsible for developing and implementing an impactful North America PR strategy in line with brand and marketing priorities and objectives. This position conceptualizes and executes all public relations and communications efforts in North America, including corporate communications, media outreach and all press events and strategic alliances. This position is also responsible for ensuring timely launches to press and clear, concise messaging both internally and externally. For this strategic position, creative thinking, superior editor relationships and a desire to mentor direct report is essential.
Key Responsibilities:
Strategy:
· Develop and execute NA PR strategy including national, regional, online and broadcast media relations for the overall goal of increasing brand awareness.
· Explore new PR opportunities to build targeted reach and engagement; develop & align plan with global stakeholders.
· Strong collaborator and partner with internal departments such as Marketing & CRM to execute strategic prospecting initiatives & brand events that will drive buzz and attract a new affluent client.
Brand Outreach:
· Develop and maintain close relationships with print, online and broadcast beauty press for consistent visibility in key publications, ensuring quality reach& engagement growth targets.
· Secure feature stories and product placements on new product launches and brand storytelling.
· Generate local PR opportunities to support top 5 cities; aligned with priority initiatives planned for the calendar year.
· Continual outreach to producers, TV personalities and beauty experts to generate national and regional broadcast segments.
· Continually look for ways to increase effectiveness of pitching for brands iconic products and key initiatives.
· Support NA Marketing and Sales teams by collaborating with retail partners on press outreach and initiatives.
· Expertise with social media channels, to identify new opportunities to benefit the brand. Partner with digital team to amplify editorial-based content.
Events:
· Plan and execute all national, regional and short lead press launch events (with global alignment)
· Oversee all organic influencer outreach and activities to promote the brand and develop brand ‘loyalists’
Corporate:
· Develop presentations for Senior Leadership, Sales and Retail Partners in a strategic and engaging manner.
· Ensures key internal players are kept up to speed with applicable industry news pertaining to competitor launches, advances in the industry, etc.
Additional Responsibilities:
· Lead PR Department for North America, inclusive of Manager and Coordinator.
· Work closely with Global PR Department, Sales, Marketing, Education and Digital teams.
· Interface with North America Executives and Global Executives as needed.
· Event management for all NA PR activities.
· Proven track record in brand building and executing effective branding initiatives.
Qualifications:
· 10+ years’ experience in PR, with luxury and beauty background
· Excellent verbal, interpersonal, and written communication skills
· Strong relationships with long lead beauty editors at top trade and national magazines, top tier regional print, broadcast as well as entertainment media
· Strong relationships with digital editors and ability to identify brand connectors – aligned with brand and target prospecting goals.
· Ability to develop and manage plans and budgets
· Strong technical skills including Excel and PowerPoint
· High level of creativity; excellent writing and presentation skills
· Team player, advanced organization skills, attention to detail, positive attitude
Ability to multitask, oversee detailed timelines and handle multiple projects at once
Confidential
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