WHAT YOU’LL DO
The editorial strategy director will shape and implement content strategies for key topics that span the business, such as artificial intelligence and climate change, while also collaborating with BCG’s practice areas to develop and implement their content strategies.
The editorial strategy director will partner with practice area and topic leaders to identify and articulate their editorial priorities, develop a pipeline of content that supports their agenda, scan the competitive landscape, and continuously refine the strategy using insights into performance, both quantitative and qualitative. The editorial strategy director will identify the most effective mix of formats and channels—within and beyond BCG’s own platforms—to advance the content strategy.
While closely aligned to the practice areas and topic leaders with which they partner, the editorial strategy director’s organizational home is the BCG Content Studio where they are core members of our global hub of writers, editors, producers, and strategists.
Sophisticated and flexible editorial skills are essential. The editorial strategy director will improve quality in formats ranging from articles and reports to videos and infographics. The editorial strategy director will work closely with stakeholders in the business to ensure content is compelling and differentiated. For high-priority pieces, and on high-priority topics, the editorial strategy director will play an active role in shaping and refining the narrative.
Communication and project management skills are critical. The editorial strategy director will cultivate relationships across the business and act as an adviser, influencer, and problem-solver when it comes to partnering with the practice areas and topic leaders on content strategy and development. The editorial strategy director will take a portfolio-wide view of the firm’s approach to content, identifying opportunities to improve quality and streamline the development process.
The editorial strategy director’s impact will be evident on several fronts. Published content will reflect clear priorities and will be supported by well-defined amplification and channel strategies, resulting in stronger reach and engagement. Processes for developing content will be more efficient, with a faster path from ideation to publication and a higher rate of projects set up for success. Content development, in general, will benefit from greater collaboration across the business, the promotion of best practices, and the strategic use of metrics to drive improvements.
The editorial strategy director will report to the Deputy Editorial Senior Director in BCG’s global Content Studio.
YOU’RE GOOD AT
- Building relationships with stakeholders across functions and at all levels, especially among senior decision-makers in the business.
- Communicating clearly and effectively, with a focus on informing and influencing decisions that affect content strategy, development, and amplification.
- Applying sound editorial judgment to improve content quality.
- Staying abreast of the market-leading themes on their beat and making recommendations for new and innovative content.
- Applying a deep understanding of digital marketing channels and metrics to inform content strategy.
- Utilizing internal communication tools, including Slack and Trello, to help manage projects and stay connected to various efforts and priorities in Global Marketing.
- Contributing to projects and initiatives geared toward improving the quality and reach of our content as well as the ways we work together to produce and share content.
- Taking action or making recommendations to help move work forward, and showing initiative in solving problems and overcoming challenges.
YOU BRING (EXPERIENCE & QUALIFICATIONS)
- Bachelor’s degree in a related field with demonstrated high academic achievement.
- Minimum 10 years of work experience in a professional editorial environment.
YOU’LL WORK WITH
- Practice Area marketers
- Practice Area leadership
- Topic leaders on AI or climate change
- Content studio colleagues and leadership
- BCG’s Global Marketing team
ADDITIONAL INFORMATION
Candidates should be aware that BCG currently maintains a policy requiring all US & Canada based employees to be fully vaccinated against COVID-19. Newly hired employees must be fully vaccinated prior to their employment start date. BCG is an equal opportunity employer and will provide a reasonable accommodation to those unable to be vaccinated for medical or religious reasons where it is not an undue hardship to the company to do so as provided under applicable federal, state, provincial and local law.
Boston Consulting Group
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