Senior Marketing Manager, Acquisition Marketing – Remote
Do you want to be a member of an award-winning marketing team nestled inside a Fortune 100 company? Do you love marketing strategy and want to help drive key new business efforts each year? Come join our Acquisition & New Product Marketing team to support new product efforts that reach millions of prospects each day.
As a Senior Marketing Manager, you will partner with marketing managers, external partners and other cross-functional teams, to develop and deploy new product acquisition campaigns. The team works closely with the product team and external stakeholders to define strategies and go-to-market plans, and with Marketing Insights to ensure that those plans are informed by customer insights. The team is comprised of marketing and growth strategy experts who are passionate about helping the Product group thrive and grow. You will have exposure and responsibilities that span creative development, user experience, print and digital quality assurance, and results analysis. If you love direct to consumer marketing tactics, flawless execution and best in class creative, then this team is for you!
It is an exciting time for Team Acquisition! We are rethinking the way we deliver our expertise and solutions to our partners by building the most effective growth programs in the industry. If you are an innovative, creative, solution-oriented thinker who excels in working through the gray, and uses data and analytics to stay grounded, please join us!
Responsibilities:
- Lead the continued development and assessment of processes to provide a cohesive customer journey within our new product launch
- Lead the development of UX build out for new product launch
- Help the product organization distill and prioritize needs
- Develop and track KPIs to identify continuous improvement opportunities
- Collaborate with partners across different departments to build a seamless and universal experience for B2C and B2B partners during their sales pitch
- Incorporate inputs from data/insights, stakeholder, and management feedback into a growth strategy roadmap while effectively negotiating tradeoffs of conflicting priorities based on value to the business and customer
- Provide valuable input based on experience and advanced knowledge of functional and business acumen. Apply knowledge in interactions with strategic stakeholders.
- Bring a growth mindset to all projects, and work through ambiguity with an ability to drive projects and workstreams to completion
- Lead and Support in the day-to-day process management and vendor management
- Lead and support in the ongoing review and distillation of competitive learnings
- Lead and support in the development of creative briefs and related inspirational content
- Demonstrate an interest in understanding insurance and growing marketing knowledge and practices
- Identify opportunities to participate in education, development, growth, & exposure to build and strengthen marketing knowledge
- Cultivate an environment aligned to our values and supports belonging, inclusion, and respect
- Bachelor’s degree (with a concentration in Marketing, Business Administration or Communications preferred) or equivalent experience required
- 8+ years of relevant and progressively more responsible experience within a customer-centric driven organization
- Advanced experience using data, building reports, and creative analytics to tell a story and drive business decisions
- Ability to work in a fast-paced environment on multiple priorities
- Media planning expertise required
- Understanding of customer segmentation and management techniques, as well as the business and products supported and the regulations impacting them.
- Requires advanced working knowledge of all marketing areas and the ability to integrate them.
- Strong analytical, collaboration, organization, and presentation skills.
- Ability to work in a fast-paced environment and work on multiple priorities required.
- Strong detail orientation
- Strong knowledge of relevant technologies
- Excellent written and oral communication skills are required. Prior advertising agency experience preferred.
- Ability to plan and execute projects independently
- Digital marketing strategy expertise preferred
- Strong knowledge in PowerPoint, HTML coding
- Ability to collaborate with internal teams to deliver on shared goals
- Highly effective project management skills to drive cross-functional programs
- Strong client/partner support skills to ensure each stakeholder is satisfied with the plans and execution being provided to them
At Liberty Mutual, our purpose is to help people embrace today and confidently pursue tomorrow. That’s why we provide an environment focused on openness, inclusion, trust and respect. Here, you’ll discover our expansive range of roles, and a workplace where we aim to help turn your passion into a rewarding profession.
Liberty Mutual has proudly been recognized as a “Great Place to Work” by Great Place to Work® US for the past several years. We were also selected as one of the “100 Best Places to Work in IT” on IDG’s Insider Pro and Computerworld’s 2020 list. For many years running, we have been named by Forbes as one of America’s Best Employers for Women and one of America’s Best Employers for New Graduates as well as one of America’s Best Employers for Diversity. To learn more about our commitment to diversity and inclusion please visit: https://jobs.libertymutualgroup.com/diversity-inclusion
We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: https://LMI.co/Benefits
Liberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran’s status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.
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Liberty Mutual Insurance
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