USIM is a full-service, integrated, media planning and buying agency. We align the most successful and efficient media strategies with the goals of our clients, regardless of channel. This position is key and covers either one major account or a portfolio of clients.
Working with USIM leadership, this position will be critical to managing and growing client business. In this role, the AMD has the opportunity to help shape the client’s complete media strategy and work closely with creative teams.
You are perfect for this role if you love and are curious about data analytics and how that affects the bottom line/translating day-to-day data into a “business story”.
RESPONSIBILITIES
- Strategy: AMDs are the primary authors of client media strategies
- Measurement Strategy: AMDs are responsible for working with the client to create clear actionable measurement strategies.
- Briefs: AMDs need to be able to create and deliver clear concise briefings for USIM vertical services so that they can deliver buys and ideas that effectively map back to the media strategy and KPIs.
- Working with our vertical services: search, social, programmatic, broadcast, etc.
- Leading in the creation and presentation of media plans.
- Implementation: Directly/indirectly overseeing the execution of media plans by buying teams and ensuring that results are reported in a way that is insightful, timely and accurate.
- Talent Development: Building teams that are smart, strategic, client-facing, ready to be promoted.
QUALIFICATIONS & SKILLS:
- Minimum 7 years in media, including working in the digital media buying & planning space (prior agency experience required)
- Hands-on expertise with DSPs (DV360, Google Ads, TTD) or Facebook Ads required.
- Proficient user of digital ad trafficking tools (Campaign Manager)
- Complete knowledge planning, buying and reporting processes for all major media.
- Experience against various media buying strategies; self-service, managed service, partner negotiations.
- Ability to effectively utilize media research and reporting resources.
- Strong, up to date understanding of Search, Social, Programmatic, new TV models, tagging, ad tech, audience segmentation: tracking and tagging, database modeling, emerging media.
- Baseline working knowledge and understanding of offline media, DR, CRM
- Strong analytical abilities and quantitative skills, including math proficiency.
- Ability to analyze data and deliver meaningful insights and actions.
- Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint
- Excellent written and verbal communication and presentation skills
- Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure.
- Ability to lead a team and develop its members to get them to the next level. This includes the ability to interview, evaluate and hire successfully.
- Happy to “work down”, working with teams to get work done, even if this means working below the AMD level.
- Possessing excellent client services skills
- Solid financial management skills
EDUCATION & EXPERIENCE:
- Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications
USIM
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