Global Marketing Manager

About Celestial

In the fast-evolving global market for drone shows, Celestial has rapidly established itself as one of the World’s leading drone art companies. 

 

Utilising our fleet of 1500 drones, we deliver spectacular shows for high profile clients across the globe. Previous clients have included Amazon Prime Video, Coventry City of Culture, Greenpeace, Amnesty international, Adelaide Fringe Festival, City of Melbourne, Eden project, Puma. For more information see celestial.show.

 

About the role

Celestial has ambitious growth targets in the UK and USA in 2023 and is looking for an experienced B2B Global Marketing Manager to drive our marketing activity.  

 

The primary goals of the role are:

1. to increase the number of high-quality inbound leads received per month

2. ensure value for money on external spend.  

 

Reporting to the Head of Sales in the UK and working closely with the CEO to the Celestial President in the USA, the Global Marketing Manager will manage the annual marketing budget allocating resources across in-house activities, ad spend, agency spend.

 

Taking a Global approach across all areas of the business, the roles responsibilities include but are not exclusive to the following.

Website and SEO

Review of Celestial’s current website and SEO performance using Google Analytics and other tools. Presenting data to the Senior Management Teams with recommendations to improve organic search visibility and introducing strategies that yield improved results.

Management of Marketing Budget, KPI’s (Pay Per Click (PPC) )

Oversight of Celestial’s marketing budgets, setting KPI’s and measuring outcomes to increase results in all marketing activity. Overview of the monthly PPC spend. Recommendations for improving ROI on PPC spend.

Global Events

Identify and attend worldwide trade and Exbo events to increase Celestial’s global presence and connections.

Global Strategy

Working with the Senior Management Team to create and deliver a consistent and far reaching strategy for growth.

Brand Ambassador

Safeguard the Celestial brand and train staff in the appropriate use of its guidelines across various company marketing material and templates.

LinkedIn

Management of the company’s presence and engagement on LinkedIn. Drive LinkedIn activity and broaden the professional contact base. Implement new strategies for improved engagement via the sales navigator.

Social media management

Manage all social media channels (Facebook, Instagram, Tik Tok) by planning and scheduling of social media content and posts. Increase the company network, engagement, and influence across theses channels.

Brand Strategy Ambassador

Help to focus the Celestial brand and train staff in the safeguarding of its guidelines, instructing the appropriate use across various company marketing material and templates.

Mailing Lists

Quarterly mailouts and growth of company mailing list.

PR

Management of external PR agencies, engaged on a job-by-job basis.

Company Communications

Taking ownership of company communications and creating a global strategy.

Recruitment

Identifying the spaces Celestial will get the most effective engagement and reach for new company positions and reporting on the most effective results of engagement across these identified portals. Identify marketing assistant roles to assist you in with delivery of marketing tasks.

 

About you

The successful candidate will be able to evidence a minimum 5 year’s experience at Marketing Manager level.

 

You will be equally comfortable taking a hands-on approach delivering activity in house or managing external suppliers where required.

 

Celestial is a fast paced start up business undergoing a period of rapid growth. The role requires a result focused and self-motivated individual.

 

This is a multi-functioning role that requires the skills of an advanced Digital Marketer but who also has the creative outlook and skillset to protect and develop a strong brand.

 

The Details

Location: Based at Celestial HQ in Frome, Somerset.

Working Hours: Full time, Mon-Fri (37.5 hours/week)

Holiday: 25 days + bank holidays

Salary: £48k+

Start date: As soon as is possible.

If you are interested in applying, please send your cover letter and CV evidencing why you are a good fit for this role to [email protected]. Please title your email Global Marketing Manager.

 

Closing date for applications 13th January 2023. Interviews in mid-late January 2023.

Celestial