Planet Technology is seeking an Art Director to join one of our well-known global pharmaceutical clients.
Art Director Responsibilities:
- Ideate campaign messaging, design guidelines, concept creative executions, and ideas for social, OLVs, and cross-platform content.
- Lead the development and execution of creative content built on strong insights about our customers and consumers.
- Communicate ideas clearly and generating excitement with creative presentations that communicate the brand idea, design, copy, and executions.
- Must understand and strategically apply the latest platform, industry, creative trends, and social best practices, always seeking the next opportunity our brands.
- Collaborate with social and brand teams in developing strategy, putting a creative spin on marketing plans, and identifying creative opportunities to drive results.
- Supervise a cross-functional team of designers, copywriters, editors, social teams, photographers, and project managers in the strategic development of messaging and deliverables.
- Review and approve creative developed by the team, ensuring that deliverables meet high creative standards, stay within marketing goals, and maintain consistency in messaging.
- Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiences.
- Oversee the presentation of creative concepts, and obtain approvals for deliverables.
Art Director Qualifications:
- 7+ years relevant experience in an agency, or in-house agency environment on the brand side.
- Impressive portfolio that demonstrates a high design standard and quality of work, delivering on consistency in brand look, feel, and experience.
- Experience in creating advertising campaigns — from developing the vision and messaging platform to overseeing production.
- Experience in creating integrated content across all channels: digital, social, paid, OLV, with an understanding of a mobile-first approach.
- Smart business sense and experience in balancing a creative vision with the business priorities and objectives.
- Resourceful & highly strategic creative thinker. With a strong understanding and experience of the creative process and how to evaluate creative output in design, art direction, and copy.
- Eager to take on new challenges, introduce and implement new approaches and ideas, grow, test and learn.
- Comfortable working both autonomously and collaboratively with a team.
- Impeccable attention to detail, building clean, well-prepared design files.
- Manages and motivates designers and other creatives in executing the work.
- Experience in beauty or health is a plus, but not a mandatory.
Planet Technology
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