Gelia, a top 10 B2B marketing communications agency in the US with offices in Buffalo, NY, Raleigh, NC, and Peoria IL, is seeking qualified candidates for a Director, Digital Media. In this role, you will be responsible for leading a team of digital media experts in designing, launching, and optimizing campaigns with a focus on pay-per-click (PPC) and the goal of driving positive ROI for our clients. Our ideal candidate is a highly proactive leader, with strong analytical abilities and client-facing communication skills.
Responsibilities:
- Lead a team of performance media, pay-per-click, and digital media subject matter experts providing guidance and growth opportunities.
- Oversee the development and execution of integrated plans across self-serve advertising platforms within search, social, display and eCommerce, including testing recommendations.
- Comprehensive understanding of the campaign brief and translating it into prioritized media objectives and KPIs.
- Leverage data and insights to inform strategies that drive maximum engagement and conversion.
- Collaborate with internal teams (media, creative, development, project management, analytics) to ensure seamless campaign launches, from planning through execution and reporting.
- Closely monitor campaigns, optimize results, and ensure KPIs are being achieved within budget.
- Provide detailed performance analysis, deep insights, data-driven recommendations, and succinct, clearly communicated presentations to internal and client teams.
- Drive our pay-per-click best practices and act as an educational resource by continually staying informed on platform updates and industry trends.
- Ensure established PPC process is being followed and all deliverables are completed on time, evaluate current process for both effectiveness and efficiency, and develop ongoing process improvements.
- Promote and embrace a positive working relationship within the department, cross-functionally within the agency, with our clients and with media vendors, driving strong collaboration and partnership.
- Develop people within the team by coaching, identifying areas for growth, celebrating successes, managing review process and identifying/facilitating training opportunities.
Qualifications:
- Bachelor’s degree in marketing or related field.
- Seasoned digital media leader with 10+ years of pay-per-click experience (paid search, paid social, display, eCommerce), with impeccable attention to detail.
- Strong experience training and coaching team members.
- A tech-savvy thinker who has expertise in digital media platforms (Google Ads, Bing Ads, Facebook/Instagram Business Manager, LinkedIn, Google Campaign Manager), analytics tools (Google Analytics, Datorama), and PPC management platforms (Marin, Kenshoo, Media Optimizer, Google Search Ads 360). Certifications preferred.
- Highly engaged and passionate about optimizing our clients’ campaigns, with ability to see and capitalize on performance improvement opportunities.
- Experience with analytics teams/performance dashboards and providing direction on data requirements and report visualizations.
- The ability to assess data, draw conclusions, develop actionable insights, and present clearly defined future actions.
- Strong, client-facing communication skills across a variety of settings: one-on-one, small and large groups, or among diverse styles and position levels. Attentively listens to others. Adjusts to fit the audience and message. Provides timely and helpful information to others across the organization.
- Self-motivated, flexible, and a quick learner; able to operate independently in a fast-paced, collaborative environment.
- Highly proficient in Excel and PowerPoint.
We offer a very competitive compensation and benefits package. For confidential consideration, please forward your résumé to Jay Irving, AVP of Human Resources and Administration, at [email protected].
Gelia is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression age, or national origin. All employment is decided on the basis of qualifications, merit and business need.
Gelia
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Job Description
A popular relationship series is seeking a local Casting Recruiter for a short-term, part-time opportunity. This hourly role is ideal for outgoing, well-connected individuals with strong interpersonal skills and a passion for discovering real couples. The position offers flexible scheduling and is perfect for someone who thrives in social environments and has a knack for networking.
Job Responsibilities
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Promote the casting call at local events, hotspots, and within social circles
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Distribute flyers and engage in direct outreach to potential participants
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Identify and refer real couples (ages 26–42) who are in committed relationships
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Represent the casting team with professionalism and enthusiasm
Requirements
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Must be based locally with knowledge of the area’s social scene
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Excellent communication skills and confidence approaching the public
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High energy and people-focused personality
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Previous casting experience preferred but not required
Compensation
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Paid hourly
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Short-term, part-time role with flexible scheduling