Gelia, a top 10 B2B marketing communications agency in the US with offices in Buffalo, NY, Raleigh, NC, and Peoria IL, is seeking qualified candidates for a Director, Digital Media. In this role, you will be responsible for leading a team of digital media experts in designing, launching, and optimizing campaigns with a focus on pay-per-click (PPC) and the goal of driving positive ROI for our clients. Our ideal candidate is a highly proactive leader, with strong analytical abilities and client-facing communication skills.
Responsibilities:
- Lead a team of performance media, pay-per-click, and digital media subject matter experts providing guidance and growth opportunities.
- Oversee the development and execution of integrated plans across self-serve advertising platforms within search, social, display and eCommerce, including testing recommendations.
- Comprehensive understanding of the campaign brief and translating it into prioritized media objectives and KPIs.
- Leverage data and insights to inform strategies that drive maximum engagement and conversion.
- Collaborate with internal teams (media, creative, development, project management, analytics) to ensure seamless campaign launches, from planning through execution and reporting.
- Closely monitor campaigns, optimize results, and ensure KPIs are being achieved within budget.
- Provide detailed performance analysis, deep insights, data-driven recommendations, and succinct, clearly communicated presentations to internal and client teams.
- Drive our pay-per-click best practices and act as an educational resource by continually staying informed on platform updates and industry trends.
- Ensure established PPC process is being followed and all deliverables are completed on time, evaluate current process for both effectiveness and efficiency, and develop ongoing process improvements.
- Promote and embrace a positive working relationship within the department, cross-functionally within the agency, with our clients and with media vendors, driving strong collaboration and partnership.
- Develop people within the team by coaching, identifying areas for growth, celebrating successes, managing review process and identifying/facilitating training opportunities.
Qualifications:
- Bachelor’s degree in marketing or related field.
- Seasoned digital media leader with 10+ years of pay-per-click experience (paid search, paid social, display, eCommerce), with impeccable attention to detail.
- Strong experience training and coaching team members.
- A tech-savvy thinker who has expertise in digital media platforms (Google Ads, Bing Ads, Facebook/Instagram Business Manager, LinkedIn, Google Campaign Manager), analytics tools (Google Analytics, Datorama), and PPC management platforms (Marin, Kenshoo, Media Optimizer, Google Search Ads 360). Certifications preferred.
- Highly engaged and passionate about optimizing our clients’ campaigns, with ability to see and capitalize on performance improvement opportunities.
- Experience with analytics teams/performance dashboards and providing direction on data requirements and report visualizations.
- The ability to assess data, draw conclusions, develop actionable insights, and present clearly defined future actions.
- Strong, client-facing communication skills across a variety of settings: one-on-one, small and large groups, or among diverse styles and position levels. Attentively listens to others. Adjusts to fit the audience and message. Provides timely and helpful information to others across the organization.
- Self-motivated, flexible, and a quick learner; able to operate independently in a fast-paced, collaborative environment.
- Highly proficient in Excel and PowerPoint.
We offer a very competitive compensation and benefits package. For confidential consideration, please forward your résumé to Jay Irving, AVP of Human Resources and Administration, at jirving@gelia.com.
Gelia is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression age, or national origin. All employment is decided on the basis of qualifications, merit and business need.
Gelia
Related jobs:
Marketing Assistant
Job Description
A growing lifestyle brand is seeking a Marketing Assistant to support social media marketing, content creation, email marketing, event planning, and brand development initiatives. This opportunity is ideal for creative and organized marketing professionals who enjoy working in a fast-paced environment and collaborating with teams to execute engaging campaigns across multiple digital platforms.
Job Responsibilities
- Develop and manage a strategic social media content calendar
- Create content briefs and collaborate with internal teams and content creators
- Oversee content scheduling across platforms including Instagram, TikTok, Pinterest, and other social channels
- Assist with planning, execution, and performance analysis of email marketing campaigns and newsletters
- Support marketing events, brand activations, and partnership opportunities
- Brainstorm and execute marketing campaigns that drive engagement, traffic, and sales
- Analyze marketing performance data and provide insights for future strategies
- Maintain consistency in brand voice, messaging, and visual identity across marketing channels
Requirements
- 1–3 years of experience in marketing, social media management, email marketing, or event planning
- Strong writing, editing, and content creation skills
- Excellent organizational and project management abilities
- Ability to manage multiple projects and deadlines simultaneously
- Comfortable working in a fast-paced and collaborative environment
- Experience with photo and video editing tools
- Passion for marketing, storytelling, brand growth, and emerging digital trends
Compensation
- Competitive compensation based on experience
- Opportunity to work with an expanding lifestyle brand
- Hands-on experience across digital marketing, content creation, and events
- Professional growth and career development opportunities
Content & Creative Production Coordinator
Job Description
A growing lifestyle and consumer brand is hiring a Content & Creative Production Coordinator to help bring campaigns, photoshoots, events, and creative projects to life. This role is ideal for a highly organized creative professional who thrives in fast-paced environments and can manage projects from concept development through final delivery. The coordinator will support creative production efforts while ensuring brand standards and project timelines are met.
Job Responsibilities
- Coordinate content production, creative campaigns, photoshoots, and events
- Assist with project planning from concept and mood boards through final execution
- Collaborate with creative teams, vendors, and stakeholders to ensure successful project delivery
- Manage production schedules, timelines, and creative assets
- Support on-set production activities and creative operations
- Ensure all content aligns with brand guidelines and quality standards
- Track project progress and help keep deliverables organized and on schedule
Requirements
- Experience in content production, creative coordination, marketing, or a related field
- Strong organizational and project management skills
- Ability to manage multiple projects simultaneously
- Excellent communication and collaboration skills
- Detail-oriented with a passion for creative storytelling and brand development
- Comfortable working in fast-paced production environments
- Ability to move projects from planning stages to final deliverables
Compensation
- Competitive compensation based on experience
- Opportunity to work on creative campaigns, events, and brand content
- Professional growth within a collaborative creative environment
- Hands-on experience in content production and project coordination