JOB OVERVIEW
The Creative Director is responsible for the oversight, creation and direction of brand strategy, voice, and initiatives. This position will drive the overall marketing vision for the brand in partnership with the founder of the company. They will continue to evolve the imagery, voice, and themes of the Felina brand as we evolve and expand into new customer and product channels. The Creative Director will work directly with and alongside Design and E-commerce leaders to spearhead all creative planning for the brand. This is a hands-on role with an individual that has both the capability to be a strategic thinker while also excellent at execution of projects.
ROLES AND RESPONSIBILITIES
- Partner with the Design/Ecom/Sales Team to establish a unified brand understanding and voice
- Responsible for both wholesale and retail marketing strategy and execution including print, social media, and traditional media
- Conceptualize campaign vision, connecting graphics, copy, content websites, social media, and other marketing materials
- Oversee the creative direction of all image assets including brand and product photoshoots
- Work with outside social agencies on content and the ability to direct content creators to produce imagery. This includes not only content creation but determining and posting content in the appropriate channel.
- Oversee the development of creative briefs for brand and video content
- Partner with the Content Production Team to ensure assets are captured and photoshoots are executed on-time and reflects the overarching creative direction
- Guide the direction of all online assets, inclusive of contents websites and social media
- Guide unique and well-crafted copy that fits brand standards and communicates effectively to the Felina demographic. This includes directing daily email design and copy that aligns with the goals of the business
- Present and oversee the presentation of final concepts, and coordinate production and dissemination for cross-organizational use
- Ensure all visual communication and brand standards are met departmentally and throughout the organization
- Translate marketing objectives into clear creative strategies that the marketing team can execute
TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)
- Proficient in creative process, marketing, graphic design and brand development
- Analytical viewpoint and ability to tie performance of sales metrics with marketing initiatives.
- Highly proficient in design copy and general marketing guidelines
- Highly proficient in brand development and multichannel marketing concepts
- Proficient in Microsoft Applications (i.e., Excel, PowerPoint, Word)
- Proficient in creative software, including Photoshop, InDesign, etc.
- Ability to work effectively and collaboratively with cross-functional teams and stakeholders
- Strong creative leadership skills
- Strong planning and communication skills
- Deadline-driven with a strong sense of urgency
EDUCATION AND EXPERIENCE
- Bachelor’s Degree in Marketing or related field
- Minimum 8 years’ experience in a brand or creative management capacity
- Experience in retail and wholesale marketing
Felina
Related jobs:
Marketing Assistant
Job Description
A growing lifestyle brand is seeking a Marketing Assistant to support social media marketing, content creation, email marketing, event planning, and brand development initiatives. This opportunity is ideal for creative and organized marketing professionals who enjoy working in a fast-paced environment and collaborating with teams to execute engaging campaigns across multiple digital platforms.
Job Responsibilities
- Develop and manage a strategic social media content calendar
- Create content briefs and collaborate with internal teams and content creators
- Oversee content scheduling across platforms including Instagram, TikTok, Pinterest, and other social channels
- Assist with planning, execution, and performance analysis of email marketing campaigns and newsletters
- Support marketing events, brand activations, and partnership opportunities
- Brainstorm and execute marketing campaigns that drive engagement, traffic, and sales
- Analyze marketing performance data and provide insights for future strategies
- Maintain consistency in brand voice, messaging, and visual identity across marketing channels
Requirements
- 1–3 years of experience in marketing, social media management, email marketing, or event planning
- Strong writing, editing, and content creation skills
- Excellent organizational and project management abilities
- Ability to manage multiple projects and deadlines simultaneously
- Comfortable working in a fast-paced and collaborative environment
- Experience with photo and video editing tools
- Passion for marketing, storytelling, brand growth, and emerging digital trends
Compensation
- Competitive compensation based on experience
- Opportunity to work with an expanding lifestyle brand
- Hands-on experience across digital marketing, content creation, and events
- Professional growth and career development opportunities
Content & Creative Production Coordinator
Job Description
A growing lifestyle and consumer brand is hiring a Content & Creative Production Coordinator to help bring campaigns, photoshoots, events, and creative projects to life. This role is ideal for a highly organized creative professional who thrives in fast-paced environments and can manage projects from concept development through final delivery. The coordinator will support creative production efforts while ensuring brand standards and project timelines are met.
Job Responsibilities
- Coordinate content production, creative campaigns, photoshoots, and events
- Assist with project planning from concept and mood boards through final execution
- Collaborate with creative teams, vendors, and stakeholders to ensure successful project delivery
- Manage production schedules, timelines, and creative assets
- Support on-set production activities and creative operations
- Ensure all content aligns with brand guidelines and quality standards
- Track project progress and help keep deliverables organized and on schedule
Requirements
- Experience in content production, creative coordination, marketing, or a related field
- Strong organizational and project management skills
- Ability to manage multiple projects simultaneously
- Excellent communication and collaboration skills
- Detail-oriented with a passion for creative storytelling and brand development
- Comfortable working in fast-paced production environments
- Ability to move projects from planning stages to final deliverables
Compensation
- Competitive compensation based on experience
- Opportunity to work on creative campaigns, events, and brand content
- Professional growth within a collaborative creative environment
- Hands-on experience in content production and project coordination