The Digital Marketing Manager will lead the digital marketing process and is responsible for upholding all current and potential future equities of the Coen Markets, Coen Tire and NES brands, including voice, value proposition, promise and standards, across all digital and social media platforms. This individual will own all digital facing executions and will create and execute thoroughly researched integrated digital marketing plans to achieve the organization’s core objectives of building brand awareness, driving consumer traffic, fuel/food/inside sales for Coen Markets, tire sales for Coen Tire, and product and services sales for NES. These efforts including growing the sign ups, user-based and digital marketing to Club Coen, Coen’s loyalty program. The Digital Marketing Manager will achieve this through meaningful, impactful customer engagement, and will establish digital business success through the development, implementation, and ongoing management of a continually evolving strategy.
Mission & Guiding Principles:
It is Coen Markets’ mission to impress and satisfy guests with every visit, and make their lives simpler through following the seven core principles that guide us in every decision we make:
- Do the right thing, right now, every time
- Embrace change
- Communicate with transparency
- Respect and value guests and team members
- Treat our vendors as partners
- Have a passion for winning
- Committed to making a positive impact on our community
Responsibilities & Essential Functions:
Develop, implement and manage integrated marketing plans and tactics across a wide range of channels, including landing pages, content marketing, affiliate relationships, social, PR, print, email and digital. This includes both driving current/ongoing campaigns, as well as envisioning new campaigns consistent with our target audience’s needs, our organization’s key differentiators, and value propositions.
- Build and manage performance reports through Google Analytics, internal email and database software, as well as digital advertising platforms.
- Lead website and campaign optimization: SEO, Google Analytics, A/B testing, content optimization, cross/upselling, lead scoring and tagging.
- Create and implement tagging/campaign tracking across all digital channels to track and report out on what is working/not working.
- Lead digital reporting in marketing and cross-function team meetings
- Manage the maintenance and utilization of Club Coen loyalty data to create effective and successful marketing campaigns and club member connectivity and brand loyalty.
Effectively execute digital marketing campaigns through team collaboration, data analytics, competitive research and pushing the envelope to regularly test new and emerging channels.
- Collaborate with a wide variety of stakeholders to onboard new marketing technologies and platforms to achieve internal business unit goals and objectives.
- Collaborate with CMO and other marketing team members to strategize/build/integrate digital customer journey from strategic marketing plans across multiple digital platforms: digital ads, website, social media, etc.
- Work across multiple departments to manage digital strategy: place and manage ads, update and implement different versions, report what’s happening and why (patterns from behavioral data); identify and recommend next steps.
- Identify new technologies that can be used to make digital marketing more cost effective and efficient.
- Be agile: Respond quickly to opportunities and threats as campaigns progress.
- Operate marketing software, platforms and digital scheduling tools such as Feathr, Hootsuite, Facebook Ad Manager, LinkedIn Business Manager, Google AdWords. Provide guidance on new digital tools.
- Map business requirements to technology capabilities to help build and refine both tech stack and processes that span across numerous campaigns and association goals.
- Innovate: Stay up to date on what is happening in the digital marketing and technology space and be willing and ready to test and learn.
Analyze new and existing business opportunities through a disciplined approach to ensure sustainability and profitability of strategic and tactical digital marketing initiatives.
- Measure spend, ROI and KPIs across campaigns to show direct success or shortcoming, and to assist in preparing budgets.
- Evaluate results against benchmarks and goals to measure the effectiveness of marketing programs and implement improvements as required.
- Forecast potential ROI and KPI metrics, including consumer traffic data gains and financial growth to Coen, to ensure continued success.
- Other responsibilities as required by business need
Functional Capabilities:
- Brand Advocate
- Customer Journey Mapping
- Digital Marketing Strategy, Planning, Execution and Analysis
- Content Marketing
- Web Analytics, Insights and Reporting
- Program Management/Agency Mgmt
- Search Engine Optimization (SEO)
- HTML
- Digital Advertising and Pay-Per-Click (PPC) Marketing
- Loyalty Marketing and Data Analytics
- Marketing Automation; SMS, Email & other Digital Marketing
- All other duties as assigned
Education, Experience and Skill Requirements:
- Bachelor’s degree in business or related field required. Master’s degree in Marketing or Integrated Marketing and Communications (pursuing or attained) preferred.
- Minimum 5+ years of professional experience in marketing with roles of increasing responsibility
- 3+ years professional experience in consumer-focused digital marketing with strong social media expertise
- Experience with multi-site retailing and foodservice a strong positive.
- Demonstrated successful experience of building or materially advancing a digital marketing program.
- Computer proficiency with Microsoft Office; strong Word, Excel, PowerPoint, and email (Outlook) required
- Experience with various graphics design packages, digital photography, website and other management tools, among others needed to create, execute and manage a best-in-class digital marketing program, including Adobe Dreamweaver and Adobe Creative suite (Photoshop, InDesign, and/or Illustrator) or similar.
- Strong analytical skills and capabilities, including experience using array of marketing technologies and platforms such as Google analytics, email/marketing automation, SMS marketing, Geo-targeting, CRM/databases, Google AdWords, Facebook and LinkedIn Advertising, social media management platforms
- Experience with and ability to execute various types of design, execution and optimization of marketing campaigns, including customer journey flow, adjusting layout, copy, images, calls-to-action, and other content as needed.
- Strong understanding of the principles of marketing, communications and analytics.
- Sound project management and organization skills, strong attention to detail, ability to complete projects timely and accurately. Ability to multitask, operate under pressure, and prioritize.
- Highly effective communication (verbal and written); strong interpersonal skills; strong team building and ability to work in a team environment; strong comfort and impact presenting to internal teams.
- Team player. Ensures team goals are met or exceeded; strong capabilities in partnering with internal stakeholders to achieve desired outcomes.
- Ability to formulate recommendations based on a broad set of inputs and facts.
- Ability to work effectively in ambiguous situations with the ability to be decisive while working cooperatively with others.
- Possess a keen interest in professional development, learning and growth
- Must be at least 21 years old.
- Must be able to pass pre-employment testing, including background check, drug screen, and Motor Vehicle (MVR) check.
Licensure/Certification:
- Valid State Driver’s License, proof of insurance, and reliable transportation is required
PM20
PI192014892
Coen Markets
Related jobs:
Sgt. Harry for True Crime TV Series
Job Description
A true crime television series is casting a featured male role to portray Sgt. Harry in a crime scene reenactment. This role involves portraying a first responder handling critical moments during an investigation, making it ideal for actors who can bring authority and realism to screen.
Job Responsibilities
- Portray a police sergeant in a crime scene reenactment
- Perform actions such as assessing the victim and assisting witnesses
- Follow direction to accurately depict law enforcement procedures
- Maintain professionalism and continuity during filming
Requirements
- White male, ages 50s–60s (or able to portray this age range)
- Should resemble a younger version of the reference (approximately 20 years younger look)
- Similar body type and hair/facial hair style preferred
- Comfortable performing in dramatic and procedural scenes
- Strong on-camera presence and ability to take direction
Compensation
- $125 per day
- Paid featured role in a television series
- Opportunity to gain experience in a true crime production
Det. Dreller for True Crime TV Series
Job Description
A true crime television series is casting a featured male role to portray Detective Dreller in investigative reenactment scenes. This role focuses on portraying law enforcement in detailed crime-solving sequences, offering actors the opportunity to bring authority and realism to screen.
Job Responsibilities
- Portray a detective in multiple investigation scenes
- Participate in reenactments involving crime analysis and interviews
- Follow direction to accurately represent real-life procedures
- Maintain consistency and professionalism throughout filming
Requirements
- White male, ages 50s–60s (or able to portray this age range)
- Should resemble a younger version of the reference (approximately 20 years younger look)
- Preferred look: shaved/bald head or goatee/scruffy beard
- Strong on-camera presence and ability to take direction
- Comfortable performing in true crime reenactments
Compensation
- $150 per day
- Paid featured role in a television series
- Opportunity to gain experience in a true crime production
Detective Slack for True Crime TV Series
Job Description
A true crime television series is casting a featured female role to portray Detective Slack in investigative reenactment scenes. This role focuses on bringing realism and authority to crime-solving sequences, making it a great opportunity for actors with strong presence and attention to detail.
Job Responsibilities
- Portray a detective in investigative reenactment scenes
- Participate in scenes involving crime analysis and interviews
- Follow direction to accurately represent real-life procedures
- Maintain professionalism and consistency on set
Requirements
- White female, late 50s–60s (or able to portray this age range)
- Should resemble a younger version of the reference (approximately 20 years younger look)
- Similar body type with shoulder-length hair preferred
- Comfortable performing in true crime reenactments
- Strong on-camera presence and ability to take direction
Compensation
- $150 per day
- Paid featured role in a television series
- Opportunity to gain experience in a true crime production
Louise (Victim’s Daughter) for True Crime TV Series
Job Description
A true crime television series is casting a featured female role to portray Louise, the victim’s daughter, in emotionally driven reenactment scenes. This role involves multiple scenes that explore grief, tension, and investigation, offering a strong opportunity for actors to showcase dramatic range.
Job Responsibilities
- Portray the victim’s daughter in reenactment scenes
- Perform in emotionally intense situations, including receiving difficult news
- Participate in interview-style scenes with detectives
- Follow direction to accurately reflect real-life events
Requirements
- White female, 50s–60s (or able to portray this age range)
- Should resemble a younger version of the reference (approximately 20 years younger look)
- Reddish hair preferred (can be styled up or down)
- Comfortable performing in dramatic and emotionally heavy scenes
- Professional and able to take direction
Compensation
- $150 per day
- Paid featured role in a television series
- Opportunity to gain experience in a true crime production
Dottie (Diner Server) for True Crime TV Series
Job Description
A true crime television series is casting a featured female role to portray “Dottie,” a diner server connected to key characters in the story. This role involves both scripted reenactment scenes and interview-style segments, offering a strong opportunity for actors to showcase emotional depth and on-screen presence.
Job Responsibilities
- Portray a diner server in reenactment scenes
- Perform in scenes involving suspenseful and dramatic storytelling
- Participate in interview-style segments with detectives
- Follow direction to accurately reflect real-life events
Requirements
- White female, late 50s–early 60s (or able to portray this age range)
- Should resemble a younger version of the reference (approximately 20 years younger look)
- Similar body type and hairstyle preferred
- Comfortable performing in dramatic and true crime reenactments
- Professional and able to take direction
Compensation
- $125 per day
- Paid featured role in a television series
- Opportunity to gain experience in a true crime production
Coroner for TV Series
Job Description
A true crime television series is casting a male actor to portray a coroner in a reenactment scene. This role involves performing in a procedural setting and contributing to realistic storytelling.
Job Responsibilities
- Portray a coroner in an autopsy scene
- Follow direction to accurately depict procedural actions
- Maintain professionalism in a detailed scene environment
- Support the realism of the reenactment
Requirements
- Male, 50s+
- Clean-cut appearance
- Comfortable performing in procedural or medical-style scenes
- Able to take direction and remain professional
Compensation
- $75 per day
- Paid role in a television production
- Opportunity to gain experience in a reenactment series
Neighbor for TV Series
Job Description
A true crime series is seeking an adult actor to portray a neighbor in a reenactment scene. This role focuses on interacting within a neighborhood setting and contributing to storytelling through natural performance.
Job Responsibilities
- Portray a neighbor in a reenactment scene
- Interact naturally in a neighborhood environment
- Follow direction from the production team
- Maintain continuity during filming
Requirements
- Male or female, adult
- Comfortable performing on camera
- Able to take direction and work in a team setting
- Professional attitude
Compensation
- $75 per day
- Paid acting opportunity
- Experience working on a TV series
Louise’s Husband for TV Series
Job Description
A true crime series is casting a male actor to portray Louise’s husband in emotionally driven reenactment scenes. This role requires the ability to perform in intense and dramatic moments.
Job Responsibilities
- Portray a key character in reenactment scenes
- Perform in emotionally intense situations
- Follow direction from the production team
- Maintain realism and continuity in performance
Requirements
- White male, late 50s to early 60s
- Strong ability to handle emotional and dramatic scenes
- Comfortable performing in reenactments involving sensitive subject matter
- Professional and reliable
Compensation
- $75 per day
- Paid role in a television production
- Opportunity to build acting experience
Store Employee for TV Series
Job Description
A true crime television series is casting a background actor to portray a grocery store employee in a scripted reenactment. This role involves light dialogue and physical movement, making it a great opportunity for performers looking to gain experience in television production.
Job Responsibilities
- Portray a grocery store employee in a reenactment scene
- Perform basic movements such as standing, sitting, kneeling, and walking
- Deliver light dialogue as required
- Follow direction from the production team
Requirements
- Open to all genders and ethnicities
- Comfortable performing light physical actions on camera
- Able to follow direction and perform naturally
- Professional and reliable
Compensation
- $75 per day
- Paid role in a television series
- Opportunity to gain on-set experience
Male and Female Stand-Ins for Feature Film “Scary Movie 6”
Job Description
A major feature film is casting experienced male and female stand-ins for multiple roles in an upcoming production filming in Atlanta. This is a great opportunity to work behind the scenes on a high-profile comedy film, supporting the crew with lighting and camera setups while gaining valuable on-set experience.
Job Responsibilities
- Serve as a stand-in for principal actors during lighting and camera setup
- Match movements, positioning, and timing for scene preparation
- Follow detailed instructions from the production team
- Maintain consistency and professionalism throughout filming
Requirements
- Male and female talent, ages 20s–40s
- Black / African American, multi-racial, Hispanic, or Caucasian
- Female height: 5’2”–5’9”; Male height: 5’11”–6’3”
- Prior stand-in experience preferred
- Able to work long filming hours, including evening or overnight shoots
- Professional, reliable, and able to take direction
Compensation
- $175 guaranteed for 8 hours
- Overtime paid after 8 hours
- Paid stand-in opportunity on a major feature film
- Work alongside experienced industry professionals
Pedestrian Background Actors for Film Project
Job Description
A film production is casting men and women to portray pedestrians in a realistic street scene. This role is perfect for individuals looking to gain on-set experience and be part of a professional production environment.
Job Responsibilities
- Portray pedestrians in background scenes
- Walk, interact, and behave naturally in street settings
- Follow direction from the production team
- Maintain continuity throughout filming
Requirements
- Men and women, ages 18+
- Open to all ethnicities
- Comfortable working on camera in public scene settings
- Able to follow direction and work professionally on set
Compensation
- $182 for a 12-hour day
- $20 gas bump
- Paid background acting opportunity
- On-set experience and networking opportunities
Witness Role for True Crime Series
Job Description
A true crime television series is casting a Black female actor to portray a witness in a dramatic reenactment. This role requires performers to handle emotionally intense scenes in a professional production environment.
Job Responsibilities
- Portray a witness in a true crime reenactment
- Perform in scenes involving scripted dramatic content
- Follow direction to accurately represent real-life events
- Maintain consistency and professionalism on set
Requirements
- Black female, age 30s
- Comfortable with intense and dramatic subject matter
- Strong ability to follow direction and perform naturally
- Professional attitude on set
Compensation
- $125 per day
- Paid role in a television series
- Opportunity to gain experience in a true crime production