The Digital Marketing Manager will lead the digital marketing process and is responsible for upholding all current and potential future equities of the Coen Markets, Coen Tire and NES brands, including voice, value proposition, promise and standards, across all digital and social media platforms. This individual will own all digital facing executions and will create and execute thoroughly researched integrated digital marketing plans to achieve the organization’s core objectives of building brand awareness, driving consumer traffic, fuel/food/inside sales for Coen Markets, tire sales for Coen Tire, and product and services sales for NES. These efforts including growing the sign ups, user-based and digital marketing to Club Coen, Coen’s loyalty program. The Digital Marketing Manager will achieve this through meaningful, impactful customer engagement, and will establish digital business success through the development, implementation, and ongoing management of a continually evolving strategy.
Mission & Guiding Principles:
It is Coen Markets’ mission to impress and satisfy guests with every visit, and make their lives simpler through following the seven core principles that guide us in every decision we make:
- Do the right thing, right now, every time
- Embrace change
- Communicate with transparency
- Respect and value guests and team members
- Treat our vendors as partners
- Have a passion for winning
- Committed to making a positive impact on our community
Responsibilities & Essential Functions:
Develop, implement and manage integrated marketing plans and tactics across a wide range of channels, including landing pages, content marketing, affiliate relationships, social, PR, print, email and digital. This includes both driving current/ongoing campaigns, as well as envisioning new campaigns consistent with our target audience’s needs, our organization’s key differentiators, and value propositions.
- Build and manage performance reports through Google Analytics, internal email and database software, as well as digital advertising platforms.
- Lead website and campaign optimization: SEO, Google Analytics, A/B testing, content optimization, cross/upselling, lead scoring and tagging.
- Create and implement tagging/campaign tracking across all digital channels to track and report out on what is working/not working.
- Lead digital reporting in marketing and cross-function team meetings
- Manage the maintenance and utilization of Club Coen loyalty data to create effective and successful marketing campaigns and club member connectivity and brand loyalty.
Effectively execute digital marketing campaigns through team collaboration, data analytics, competitive research and pushing the envelope to regularly test new and emerging channels.
- Collaborate with a wide variety of stakeholders to onboard new marketing technologies and platforms to achieve internal business unit goals and objectives.
- Collaborate with CMO and other marketing team members to strategize/build/integrate digital customer journey from strategic marketing plans across multiple digital platforms: digital ads, website, social media, etc.
- Work across multiple departments to manage digital strategy: place and manage ads, update and implement different versions, report what’s happening and why (patterns from behavioral data); identify and recommend next steps.
- Identify new technologies that can be used to make digital marketing more cost effective and efficient.
- Be agile: Respond quickly to opportunities and threats as campaigns progress.
- Operate marketing software, platforms and digital scheduling tools such as Feathr, Hootsuite, Facebook Ad Manager, LinkedIn Business Manager, Google AdWords. Provide guidance on new digital tools.
- Map business requirements to technology capabilities to help build and refine both tech stack and processes that span across numerous campaigns and association goals.
- Innovate: Stay up to date on what is happening in the digital marketing and technology space and be willing and ready to test and learn.
Analyze new and existing business opportunities through a disciplined approach to ensure sustainability and profitability of strategic and tactical digital marketing initiatives.
- Measure spend, ROI and KPIs across campaigns to show direct success or shortcoming, and to assist in preparing budgets.
- Evaluate results against benchmarks and goals to measure the effectiveness of marketing programs and implement improvements as required.
- Forecast potential ROI and KPI metrics, including consumer traffic data gains and financial growth to Coen, to ensure continued success.
- Other responsibilities as required by business need
Functional Capabilities:
- Brand Advocate
- Customer Journey Mapping
- Digital Marketing Strategy, Planning, Execution and Analysis
- Content Marketing
- Web Analytics, Insights and Reporting
- Program Management/Agency Mgmt
- Search Engine Optimization (SEO)
- HTML
- Digital Advertising and Pay-Per-Click (PPC) Marketing
- Loyalty Marketing and Data Analytics
- Marketing Automation; SMS, Email & other Digital Marketing
- All other duties as assigned
Education, Experience and Skill Requirements:
- Bachelor’s degree in business or related field required. Master’s degree in Marketing or Integrated Marketing and Communications (pursuing or attained) preferred.
- Minimum 5+ years of professional experience in marketing with roles of increasing responsibility
- 3+ years professional experience in consumer-focused digital marketing with strong social media expertise
- Experience with multi-site retailing and foodservice a strong positive.
- Demonstrated successful experience of building or materially advancing a digital marketing program.
- Computer proficiency with Microsoft Office; strong Word, Excel, PowerPoint, and email (Outlook) required
- Experience with various graphics design packages, digital photography, website and other management tools, among others needed to create, execute and manage a best-in-class digital marketing program, including Adobe Dreamweaver and Adobe Creative suite (Photoshop, InDesign, and/or Illustrator) or similar.
- Strong analytical skills and capabilities, including experience using array of marketing technologies and platforms such as Google analytics, email/marketing automation, SMS marketing, Geo-targeting, CRM/databases, Google AdWords, Facebook and LinkedIn Advertising, social media management platforms
- Experience with and ability to execute various types of design, execution and optimization of marketing campaigns, including customer journey flow, adjusting layout, copy, images, calls-to-action, and other content as needed.
- Strong understanding of the principles of marketing, communications and analytics.
- Sound project management and organization skills, strong attention to detail, ability to complete projects timely and accurately. Ability to multitask, operate under pressure, and prioritize.
- Highly effective communication (verbal and written); strong interpersonal skills; strong team building and ability to work in a team environment; strong comfort and impact presenting to internal teams.
- Team player. Ensures team goals are met or exceeded; strong capabilities in partnering with internal stakeholders to achieve desired outcomes.
- Ability to formulate recommendations based on a broad set of inputs and facts.
- Ability to work effectively in ambiguous situations with the ability to be decisive while working cooperatively with others.
- Possess a keen interest in professional development, learning and growth
- Must be at least 21 years old.
- Must be able to pass pre-employment testing, including background check, drug screen, and Motor Vehicle (MVR) check.
Licensure/Certification:
- Valid State Driver’s License, proof of insurance, and reliable transportation is required
PM20
PI192014892
Coen Markets
Related jobs:
Models & Actors for Razor Commercial Campaign
Job Description
A commercial campaign is casting diverse models and actors for a razor brand shoot in New York City. This project is seeking talent of all genders, ethnicities, and body types to authentically represent real people. Talent must be comfortable showcasing natural body features on camera, including visible body hair, for a bold and inclusive campaign.
Job Responsibilities
-
Appear in a commercial campaign promoting a razor product
-
Showcase natural body features, including body hair, on camera
-
Follow creative direction from the production team
-
Participate in a full-day shoot and maintain professionalism on set
Requirements
-
Ages 25–45 (approximate range)
-
Open to all genders, ethnicities, and body types
-
Comfortable wearing a two-piece bathing suit on camera
-
Comfortable showing body hair on legs, arms, bikini line, or forearms
-
Willing to grow out body hair if booked (if applicable)
-
Confident, body-positive, and camera-ready
Compensation
-
$500 for a 12-hour session
-
$1,000 usage fee
-
Unlimited worldwide usage across TV, OTT, and digital platforms
Young Adult Actors with Braces or Acne for Feature Film
Job Description
A high school feature film is casting young adult actors who have braces and/or acne to bring authenticity and relatability to on-screen characters. This project is seeking real, natural looks to reflect genuine teenage experiences. Filming will take place in Rhode Island, offering a great opportunity for emerging talent to land a speaking role in a feature film.
Job Responsibilities
-
Portray high school students in a feature film
-
Deliver natural and authentic on-screen performances
-
Follow direction from the director and production team
-
Collaborate with cast members to create realistic scenes
Requirements
-
Ages 18–23
-
Open to all genders
-
Must have visible braces and/or acne
-
Comfortable performing in a high school setting
-
Able to work on location in Rhode Island
Compensation
-
$1,246 per day for selected speaking roles
College Basketball Fans for Branded Social Media Campaign
Job Description
A branded social media campaign is casting authentic college basketball fans in Houston, TX for an exciting on-camera opportunity. Participants will engage in a dynamic shoot outside a major arena and may interact with a former NBA All-Star. This role is perfect for passionate fans who can ಮಾತನಾಡ confidently about college basketball and bring real energy to the screen.
Job Responsibilities
-
Appear on camera as a college basketball fan
-
Share opinions and reactions related to college basketball
-
Participate in live-action filming outside a major sports venue
-
Follow direction while maintaining a natural and enthusiastic presence
Requirements
-
Must be a genuine college basketball fan
-
Comfortable speaking on camera about basketball topics
-
Strong knowledge of NCAA basketball preferred
-
Available for a full-day shoot in Houston, TX
-
Outgoing personality with high energy
Compensation
-
$500 for up to a 10-hour shoot day or NCAA game tickets
-
Opportunity to appear alongside a former NBA All-Star
Comedic & Improv Actors for Feature Film
Job Description
A feature film production is seeking comedic and improv actors for an exciting project filming in Rhode Island. This opportunity is ideal for energetic, quick-thinking performers who can bring humor and authenticity to their roles. Talent will collaborate with a creative team to deliver engaging and dynamic performances on screen.
Job Responsibilities
-
Perform comedic and improv scenes for a feature film
-
Take direction while contributing creative input during scenes
-
Collaborate with cast and crew to enhance on-screen chemistry
-
Maintain professionalism and adaptability on set
Requirements
-
Ages 18–23
-
Open to all genders
-
Strong comedic timing and improv skills
-
Comfortable performing in front of the camera
-
Able to work on location in Rhode Island
Compensation
-
$1,246 per day
Small Business Owners for Commercial Campaign
Job Description
A nationwide commercial campaign is casting real small business owners who actively use shipping and business services for their daily operations. This project highlights authentic entrepreneurs and their stories, offering a unique opportunity to showcase your business while gaining national exposure. Filming will feature real business environments, whether home-based or brick-and-mortar.
Job Responsibilities
-
Appear on camera as yourself representing your small business
-
Share your experience using shipping or business services naturally on screen
-
Participate in filming at your business location or workspace
-
Follow creative direction while maintaining authenticity
Requirements
-
Must be a real small business owner
-
Must actively use shipping or business-related services
-
Business can be home-based or physical storefront
-
Comfortable speaking and appearing on camera
-
Located in or near major production cities such as Virginia Beach, Chicago, or San Diego
Compensation
-
$1,000 for filming participation
-
$3,000 usage fee if selected for final commercial
Tech Worker Extras for Commercial
Job Description
A Miami-based commercial is casting tech worker extras to portray modern professionals in a workplace setting. This role is ideal for individuals who can embody a tech-savvy, business-casual look and contribute to a realistic office environment on screen.
Job Responsibilities
-
Portray a tech worker in a commercial production
-
Follow direction from the production team
-
Wear smart to casual workwear appropriate for tech roles
-
Maintain professionalism and consistency on set
Requirements
-
Ages 25–45
-
Open to all genders and ethnicities
-
Comfortable on camera in a professional setting
-
Able to dress in smart casual tech-style wardrobe
Compensation
-
$200 per day
Security Team Member Extras for Commercial
Job Description
Casting security team member extras for a commercial shoot in Miami. Talent will portray professional security personnel in a corporate or public setting. This role requires a confident presence and the ability to follow direction while maintaining a realistic on-screen performance.
Job Responsibilities
-
Portray a security team member in commercial scenes
-
Follow direction from the production crew
-
Wear required wardrobe including black shirt, trousers, and boots
-
Maintain a professional and alert on-screen presence
Requirements
-
Ages 35–45
-
Open to all genders and ethnicities
-
Able to provide or wear all-black wardrobe (shirt, trousers, boots, black baseball cap)
-
Comfortable performing in a security role
Compensation
-
$200 per day
Office Colleague Extras for Commercial
Job Description
A commercial production is seeking office colleague extras for a job platform campaign filming in Miami. This role is perfect for talent who can portray a professional workplace environment, with wardrobe ranging from casual to formal depending on the scene. Selected talent will work one shoot day and help bring authentic office energy to the production.
Job Responsibilities
-
Portray an office colleague in a professional setting
-
Follow on-set direction from the production team
-
Wear wardrobe appropriate to assigned scene (casual to formal)
-
Maintain continuity and consistency during filming
Requirements
-
Ages 30–45
-
Open to all genders and ethnicities
-
Comfortable on camera in a workplace setting
-
Able to follow direction and adapt to different office scenarios
Compensation
-
$200 per day
Kids & Teens Baseball or Softball Players for Commercial
Job Description
A vibrant commercial campaign is now casting kids and teens with baseball or softball experience for a Miami-based shoot. This opportunity is open to all genders and ethnicities, offering a chance to be featured in a high-energy Capri Sun commercial. Talent may be selected for principal or extra roles, making this a great opportunity for young athletes looking to gain on-camera experience.
Job Responsibilities
-
Participate in on-set filming for a commercial production
-
Perform natural baseball or softball actions during scenes
-
Follow direction from the production team
-
Maintain a positive and professional attitude on set
Requirements
-
Kids and teens ages 8–16
-
All genders and ethnicities encouraged to apply
-
Basic baseball or softball experience preferred
-
Comfortable performing on camera in a team environment
Compensation
-
$300 for extra roles
-
$500 for principal roles
South Asian Girl for Documentary Film
Job Description
A documentary film production is casting a young South Asian girl for a featured role in an upcoming project filming in the New York tri-state area. The film will explore a compelling story connected to a notable cultural figure, and producers are seeking a child who can naturally portray a character around early childhood age. This role requires comfort in water scenes, making swimming ability essential. It’s a meaningful opportunity for a young performer to be part of a professionally produced documentary.
Job Responsibilities
-
Portray a child character in a documentary-style production
-
Participate in scenes that may include water or swimming moments
-
Follow direction from the director and production team
-
Maintain focus and professionalism during filming
-
Collaborate with cast and crew during the shoot
Requirements
-
South Asian girl who appears approximately 6–7 years old
-
Must be able to swim
-
Must be based in the New York tri-state area
-
Must have a valid New York work permit
-
Comfortable performing on camera and following direction
Compensation
-
Paid acting opportunity in a documentary film
-
Professional on-set experience in a feature documentary project
-
Opportunity to work with an experienced production team
Runway and Showroom Models for Formal Fashion Market
Job Description
A fashion event is casting models to participate in an upcoming formal fashion market in Atlanta, Georgia. This opportunity includes a mix of runway and showroom modeling, depending on the designer booking the model. Selected talent will showcase formalwear designs for buyers, fashion professionals, and industry guests during the multi-day event.
Job Responsibilities
-
Model formal fashion looks for runway presentations and showroom displays
-
Represent designer collections to fashion buyers and industry professionals
-
Follow direction from designers, stylists, and production teams
-
Maintain strong posture, confidence, and professionalism on the runway
-
Participate in scheduled fittings and event presentations
Requirements
-
Male and female fashion models
-
Comfortable modeling formalwear on runway or in showroom settings
-
Must be available for all scheduled event days
-
Strong runway presence and professional attitude
-
Ability to follow direction from designers and event staff
Compensation
-
Pay varies depending on designer bookings and model experience
-
Hotel accommodations may be provided for selected models traveling from outside the area
-
Opportunity to gain exposure with fashion brands and industry buyers
Seasonal Resident Content Creator
Job Description
A unique opportunity is available for a seasonal resident content creator to live and work on-site at a renowned wildlife destination in Kruger National Park. The selected creator will spend six months capturing authentic safari experiences and producing storytelling-driven visual content across multiple digital platforms. This role is ideal for photographers, videographers, and digital storytellers passionate about wildlife, nature, and immersive travel content.
Job Responsibilities
-
Capture high-quality photos and videos of wildlife and safari experiences
-
Create storytelling-driven content for social media, websites, blogs, and newsletters
-
Document daily life and authentic moments within the park
-
Collaborate with the brand’s creative and marketing teams
-
Maintain a consistent content schedule across digital platforms
Requirements
-
Strong photography, videography, or digital storytelling skills
-
Experience creating engaging content for social media and online platforms
-
Passion for wildlife, conservation, and outdoor environments
-
Ability to live and work on-site in a remote safari setting
-
Creative, self-motivated, and comfortable working independently
Compensation
-
Six-month contract opportunity
-
Unique residency experience inside Kruger National Park
-
Portfolio-building opportunity creating wildlife and travel content