The Digital Marketing Manager will lead the digital marketing process and is responsible for upholding all current and potential future equities of the Coen Markets, Coen Tire and NES brands, including voice, value proposition, promise and standards, across all digital and social media platforms. This individual will own all digital facing executions and will create and execute thoroughly researched integrated digital marketing plans to achieve the organization’s core objectives of building brand awareness, driving consumer traffic, fuel/food/inside sales for Coen Markets, tire sales for Coen Tire, and product and services sales for NES. These efforts including growing the sign ups, user-based and digital marketing to Club Coen, Coen’s loyalty program. The Digital Marketing Manager will achieve this through meaningful, impactful customer engagement, and will establish digital business success through the development, implementation, and ongoing management of a continually evolving strategy.
Mission & Guiding Principles:
It is Coen Markets’ mission to impress and satisfy guests with every visit, and make their lives simpler through following the seven core principles that guide us in every decision we make:
- Do the right thing, right now, every time
- Embrace change
- Communicate with transparency
- Respect and value guests and team members
- Treat our vendors as partners
- Have a passion for winning
- Committed to making a positive impact on our community
Responsibilities & Essential Functions:
Develop, implement and manage integrated marketing plans and tactics across a wide range of channels, including landing pages, content marketing, affiliate relationships, social, PR, print, email and digital. This includes both driving current/ongoing campaigns, as well as envisioning new campaigns consistent with our target audience’s needs, our organization’s key differentiators, and value propositions.
- Build and manage performance reports through Google Analytics, internal email and database software, as well as digital advertising platforms.
- Lead website and campaign optimization: SEO, Google Analytics, A/B testing, content optimization, cross/upselling, lead scoring and tagging.
- Create and implement tagging/campaign tracking across all digital channels to track and report out on what is working/not working.
- Lead digital reporting in marketing and cross-function team meetings
- Manage the maintenance and utilization of Club Coen loyalty data to create effective and successful marketing campaigns and club member connectivity and brand loyalty.
Effectively execute digital marketing campaigns through team collaboration, data analytics, competitive research and pushing the envelope to regularly test new and emerging channels.
- Collaborate with a wide variety of stakeholders to onboard new marketing technologies and platforms to achieve internal business unit goals and objectives.
- Collaborate with CMO and other marketing team members to strategize/build/integrate digital customer journey from strategic marketing plans across multiple digital platforms: digital ads, website, social media, etc.
- Work across multiple departments to manage digital strategy: place and manage ads, update and implement different versions, report what’s happening and why (patterns from behavioral data); identify and recommend next steps.
- Identify new technologies that can be used to make digital marketing more cost effective and efficient.
- Be agile: Respond quickly to opportunities and threats as campaigns progress.
- Operate marketing software, platforms and digital scheduling tools such as Feathr, Hootsuite, Facebook Ad Manager, LinkedIn Business Manager, Google AdWords. Provide guidance on new digital tools.
- Map business requirements to technology capabilities to help build and refine both tech stack and processes that span across numerous campaigns and association goals.
- Innovate: Stay up to date on what is happening in the digital marketing and technology space and be willing and ready to test and learn.
Analyze new and existing business opportunities through a disciplined approach to ensure sustainability and profitability of strategic and tactical digital marketing initiatives.
- Measure spend, ROI and KPIs across campaigns to show direct success or shortcoming, and to assist in preparing budgets.
- Evaluate results against benchmarks and goals to measure the effectiveness of marketing programs and implement improvements as required.
- Forecast potential ROI and KPI metrics, including consumer traffic data gains and financial growth to Coen, to ensure continued success.
- Other responsibilities as required by business need
Functional Capabilities:
- Brand Advocate
- Customer Journey Mapping
- Digital Marketing Strategy, Planning, Execution and Analysis
- Content Marketing
- Web Analytics, Insights and Reporting
- Program Management/Agency Mgmt
- Search Engine Optimization (SEO)
- HTML
- Digital Advertising and Pay-Per-Click (PPC) Marketing
- Loyalty Marketing and Data Analytics
- Marketing Automation; SMS, Email & other Digital Marketing
- All other duties as assigned
Education, Experience and Skill Requirements:
- Bachelor’s degree in business or related field required. Master’s degree in Marketing or Integrated Marketing and Communications (pursuing or attained) preferred.
- Minimum 5+ years of professional experience in marketing with roles of increasing responsibility
- 3+ years professional experience in consumer-focused digital marketing with strong social media expertise
- Experience with multi-site retailing and foodservice a strong positive.
- Demonstrated successful experience of building or materially advancing a digital marketing program.
- Computer proficiency with Microsoft Office; strong Word, Excel, PowerPoint, and email (Outlook) required
- Experience with various graphics design packages, digital photography, website and other management tools, among others needed to create, execute and manage a best-in-class digital marketing program, including Adobe Dreamweaver and Adobe Creative suite (Photoshop, InDesign, and/or Illustrator) or similar.
- Strong analytical skills and capabilities, including experience using array of marketing technologies and platforms such as Google analytics, email/marketing automation, SMS marketing, Geo-targeting, CRM/databases, Google AdWords, Facebook and LinkedIn Advertising, social media management platforms
- Experience with and ability to execute various types of design, execution and optimization of marketing campaigns, including customer journey flow, adjusting layout, copy, images, calls-to-action, and other content as needed.
- Strong understanding of the principles of marketing, communications and analytics.
- Sound project management and organization skills, strong attention to detail, ability to complete projects timely and accurately. Ability to multitask, operate under pressure, and prioritize.
- Highly effective communication (verbal and written); strong interpersonal skills; strong team building and ability to work in a team environment; strong comfort and impact presenting to internal teams.
- Team player. Ensures team goals are met or exceeded; strong capabilities in partnering with internal stakeholders to achieve desired outcomes.
- Ability to formulate recommendations based on a broad set of inputs and facts.
- Ability to work effectively in ambiguous situations with the ability to be decisive while working cooperatively with others.
- Possess a keen interest in professional development, learning and growth
- Must be at least 21 years old.
- Must be able to pass pre-employment testing, including background check, drug screen, and Motor Vehicle (MVR) check.
Licensure/Certification:
- Valid State Driver’s License, proof of insurance, and reliable transportation is required
PM20
PI192014892
Coen Markets
Related jobs:
Baby Actor for Feature Film
Job Description
A SAG feature film is casting a baby for a featured role in an upcoming production filming in Atlanta. This is a major opportunity with consistent work throughout the shoot, ideal for parents looking to get their child involved in a professional film project. The role involves working closely with actors in both indoor and outdoor scenes.
Job Responsibilities
- Appear in scenes as a featured baby role
- Be comfortable being held or carried by actors
- Participate in both indoor and outdoor filming environments
- Remain calm and adaptable during filming
- Work with the production team across multiple shoot days
Requirements
- Babies ages 8–12 months
- White, any gender
- Twins or multiples encouraged (preferred)
- Must be local to Atlanta or within driving distance
- Comfortable being on set and around cast and crew
- Able to sit up independently
Compensation
- $875 per day
- $3,000 per week
- Consistent work throughout the production schedule
- SAG feature film experience
Kids for TV Series Background Roles
Job Description
A television series is casting young children to portray kindergarten students in upcoming scenes filming in Brooklyn, New York. This is a great opportunity for kids to gain on-set experience in a professional production while participating in fun, classroom-style scenes.
Job Responsibilities
- Appear as a kindergarten student in background scenes
- Follow simple directions from the production team
- Participate in classroom-style filming environments
- Maintain focus and energy on set
- Be accompanied by a parent or guardian during filming
Requirements
- Boys and girls, ages 6–8
- Must be local to New York City area
- Comfortable on camera and able to follow direction
- Parent or guardian must submit required information
- Must provide recent photos and basic details
- Child performer work permit may be required
Compensation
- $187 for 10 hours
- Paid background role on a TV series
- Great introduction to on-set experience for young actors
Job Description:
A Florida-based experiential marketing company is seeking reliable and outgoing brand ambassadors to represent premium spirit brands at events in Sarasota. This role involves educating consumers, creating engaging brand experiences, and delivering exceptional hospitality at both on- and off-premise locations.
Job Responsibilities:
- Represent and promote various spirit brands at events
- Educate guests on product offerings and brand stories
- Engage and interact with customers in a friendly, professional manner
- Set up and manage sampling stations and event materials
- Maintain a high level of hospitality and brand representation
- Report to the market manager and follow event guidelines
Requirements:
- Must be 21 years or older
- Previous brand ambassador or sampling experience preferred
- Strong communication and customer service skills
- Must provide own event materials (table, cups, tablecloth, cocktail shaker, etc.)
- Reliable transportation required
- Professional appearance and positive attitude
- No prior issues with scheduled store or event commitments
Compensation:
- $100 per 3-hour shift
Job Description:
A live event production team is seeking energetic performers and assistants to fill mascot and handler roles for a major event in Miami. This opportunity involves engaging with attendees in a fun, interactive environment while representing well-known characters at a high-profile event.
Job Responsibilities:
- Perform as a mascot in a full-body costume and engage with event attendees
- Interact with fans, pose for photos, and create an entertaining experience
- Assist as a handler/guide by supporting mascot performers and managing crowd interaction
- Escort mascots safely throughout the event space
- Maintain professionalism and enthusiasm in a public-facing role
Requirements:
- Comfortable interacting with large crowds and event attendees
- Ability to perform in a full-body mascot costume (for mascot role)
- Strong communication and interpersonal skills
- Reliable, punctual, and professional demeanor
- Previous event or mascot experience preferred
Compensation:
- Mascot: $30 per hour
- Handler: $28 per hour
- Mileage reimbursement available
- 1099 independent contractor (paid after event via mailed check)
Adults and Kids for Commercial Campaign
Job Description
A commercial production is casting adults and children for a meaningful campaign focused on community impact. This project highlights real-life advocacy and support systems, offering talent the opportunity to be part of a purpose-driven production. Both speaking and non-speaking roles are available, making this a great opportunity for new and experienced talent alike.
Job Responsibilities
- Perform in either speaking or non-speaking roles for a commercial
- Follow direction from the production team during filming
- Deliver natural and authentic performances on camera
- Participate in a one-day shoot
- Maintain professionalism and reliability on set
Requirements
- Adults (male and female, 40s, any ethnicity) for non-speaking roles
- Children (boys and girls, ages 7–9, any ethnicity) for speaking roles
- Must be able to take direction well
- Reliable and available for scheduled shoot date
- Must be local to Phoenix, AZ
Compensation
- $350 for non-speaking adult roles
- $500 for speaking child roles
- One-day shoot (up to 8 hours)
- Paid commercial opportunity
Job Description:
An experiential marketing agency is seeking Mandarin-speaking brand ambassadors for a major international sporting event tied to the FIFA World Cup. This opportunity involves representing a well-known apparel brand at live events in New York, engaging with attendees, and delivering a high-energy brand experience. This is a paid seasonal position ideal for individuals with strong communication skills and a passion for live events.
Job Responsibilities:
- Represent the brand at FIFA-related live events and activations
- Engage with attendees and provide information about products and experiences
- Communicate effectively in Mandarin with guests as needed
- Maintain a professional and approachable presence at all times
- Assist with event setup, execution, and breakdown
- Follow brand guidelines and direction from the event team
Requirements:
- Fluent in Mandarin
- Strong communication and interpersonal skills
- Professional appearance and demeanor
- Interest or knowledge of soccer/FIFA preferred
- Ability to work all scheduled dates without conflicts
- Must be local to New York or willing to work as a local
- Previous brand ambassador or event experience preferred
Compensation:
- $30 per hour + per diem (amount TBD)
- Seasonal W-2 employment
Black Background Actors for Period Drama Series
Job Description
A major television series is casting Black background actors to portray upper-class event attendees in an 1880s period scene. Filming will take place in Troy, New York, and the production is seeking local talent who can authentically represent the elegance and style of the era. This is a great opportunity to work on a high-profile period drama and gain experience in historical productions.
Job Responsibilities
- Portray 1880s upper-class event attendees in background scenes
- Follow direction to match the tone and style of a period production
- Participate in costume fittings prior to filming
- Maintain continuity in appearance and performance
- Be professional and punctual on set
Requirements
- Black actors, 18+
- Must be local to Albany, Troy, Schenectady, or surrounding areas
- Comfortable wearing period costumes and hairstyles
- Willing to adjust hair or facial hair if needed
- Able to attend costume fittings and filming dates
- Must provide current photos and required personal details
Compensation
- SAG: $224 for 8 hours (plus fitting pay)
- Non-SAG: $187 for 10 hours (plus fitting pay)
- Paid background role on a major TV series
- Professional on-set experience
Real Couples for Commercial Background Roles
Job Description
A commercial production is now casting real couples to appear as background extras in an upcoming shoot. This project is seeking stylish, expressive couples with great chemistry and personality who can bring authentic energy to screen. It’s a great opportunity for couples to gain on-set experience and be featured in a professional commercial.
Job Responsibilities
- Appear together as a couple in background scenes
- Showcase natural chemistry and interaction on camera
- Follow direction from the production team
- Maintain a polished, camera-ready appearance
- Participate in a full day of filming
Requirements
- Real couples (must apply together)
- Stylish, expressive, and comfortable on camera
- Strong natural chemistry and personality
- Must be available for one full shoot day
- Able to provide photos and personal details for both individuals
Compensation
- $200 for 12 hours per person
- Paid background role in a commercial production
- Opportunity to gain professional on-set experience
Actors for Stage Play
Job Description
A stage production is now casting multiple actors for an upcoming play. This project is seeking dynamic performers for a variety of roles, including lead, supporting, and understudy positions. The production offers an exciting opportunity for actors to showcase their talent on stage in a dramatic and engaging performance.
Job Responsibilities
- Perform in a live stage play production
- Portray assigned characters with strong emotional delivery
- Collaborate with cast and production team during rehearsals and performances
- Maintain consistency in performance across shows
- Participate in rehearsals and scheduled performances
Requirements
- Male actors, ages 35–50, athletic build (for specific roles)
- Female actors, ages 25–30 (for featured roles)
- Female actors, ages 25–40 with witty or sarcastic personality
- School-aged female performers who can sing
- Strong stage presence and acting ability
- Ability to take direction and work in a team environment
Compensation
- Paid opportunity (details provided upon selection)
- Perform in a live stage production
- Gain valuable stage and performance experience
Male and Female Models for Denim Commercial
Job Description
A denim brand commercial is now casting male and female models for an upcoming shoot taking place at an auto show in New York. This opportunity is ideal for models looking to gain exposure in a fashion-focused commercial project. Selected talent will represent a jeans brand in a dynamic, high-energy environment.
Job Responsibilities
- Model denim apparel for a commercial shoot
- Pose and perform naturally on camera
- Follow creative direction from the production team
- Maintain a confident and stylish on-camera presence
- Participate in scheduled shoot days
Requirements
- Male and female models
- Comfortable modeling denim and fashion looks
- Strong on-camera presence and confidence
- Ability to follow direction and work in a fast-paced setting
- Must be available for scheduled shoot dates
Compensation
- $800 per shoot day
- Opportunity to work on a commercial campaign
- Gain exposure and professional modeling experience
Male Actor for Music Video
Job Description
A music video production is now casting male talent for a featured background role. This project is seeking individuals with a distinctive look, including facial hair and medium to long hair, to portray a theater attendee. Ideal candidates should bring a natural presence and style that enhances the visual storytelling of the music video.
Job Responsibilities
- Appear as a theater attendee in a music video scene
- Follow direction from the director and production team
- Maintain a consistent look and performance throughout filming
- Be camera-ready and prepared for on-set instructions
- Contribute to the overall atmosphere of the scene
Requirements
- Male, ages 28–40
- Caucasian/European appearance
- Facial hair required
- Medium to long hair
- Comfortable on camera and able to follow direction
- Available for filming in Los Angeles
Compensation
- $100 for 6 hours
- Opportunity to be featured in a music video
- Gain on-set production experience
Social Groups for Reality TV Casting
Job Description
A television production is now casting real-life social groups for an exciting new TV project. Producers are looking for dynamic, engaging friend groups with strong personalities and unique stories that would translate well on screen. If your group has great chemistry, entertaining dynamics, and standout energy, this is your chance to be featured on television.
Job Responsibilities
- Participate as part of a real-life social group in a TV production
- Share authentic interactions, conversations, and group dynamics
- Follow production guidance during filming
- Be comfortable being filmed in group settings
- Bring natural personality and energy to screen
Requirements
- Must apply as an existing social group (friends, crews, or communities)
- Strong personalities and natural chemistry within the group
- Comfortable on camera and sharing real-life interactions
- Unique or entertaining group dynamic preferred
- Availability for filming if selected
Compensation
- Paid opportunity (details provided upon selection)
- Chance to be featured on a television series
- Gain exposure and on-screen experience