The Digital Marketing Manager will lead the digital marketing process and is responsible for upholding all current and potential future equities of the Coen Markets, Coen Tire and NES brands, including voice, value proposition, promise and standards, across all digital and social media platforms. This individual will own all digital facing executions and will create and execute thoroughly researched integrated digital marketing plans to achieve the organization’s core objectives of building brand awareness, driving consumer traffic, fuel/food/inside sales for Coen Markets, tire sales for Coen Tire, and product and services sales for NES. These efforts including growing the sign ups, user-based and digital marketing to Club Coen, Coen’s loyalty program. The Digital Marketing Manager will achieve this through meaningful, impactful customer engagement, and will establish digital business success through the development, implementation, and ongoing management of a continually evolving strategy.
Mission & Guiding Principles:
It is Coen Markets’ mission to impress and satisfy guests with every visit, and make their lives simpler through following the seven core principles that guide us in every decision we make:
- Do the right thing, right now, every time
- Embrace change
- Communicate with transparency
- Respect and value guests and team members
- Treat our vendors as partners
- Have a passion for winning
- Committed to making a positive impact on our community
Responsibilities & Essential Functions:
Develop, implement and manage integrated marketing plans and tactics across a wide range of channels, including landing pages, content marketing, affiliate relationships, social, PR, print, email and digital. This includes both driving current/ongoing campaigns, as well as envisioning new campaigns consistent with our target audience’s needs, our organization’s key differentiators, and value propositions.
- Build and manage performance reports through Google Analytics, internal email and database software, as well as digital advertising platforms.
- Lead website and campaign optimization: SEO, Google Analytics, A/B testing, content optimization, cross/upselling, lead scoring and tagging.
- Create and implement tagging/campaign tracking across all digital channels to track and report out on what is working/not working.
- Lead digital reporting in marketing and cross-function team meetings
- Manage the maintenance and utilization of Club Coen loyalty data to create effective and successful marketing campaigns and club member connectivity and brand loyalty.
Effectively execute digital marketing campaigns through team collaboration, data analytics, competitive research and pushing the envelope to regularly test new and emerging channels.
- Collaborate with a wide variety of stakeholders to onboard new marketing technologies and platforms to achieve internal business unit goals and objectives.
- Collaborate with CMO and other marketing team members to strategize/build/integrate digital customer journey from strategic marketing plans across multiple digital platforms: digital ads, website, social media, etc.
- Work across multiple departments to manage digital strategy: place and manage ads, update and implement different versions, report what’s happening and why (patterns from behavioral data); identify and recommend next steps.
- Identify new technologies that can be used to make digital marketing more cost effective and efficient.
- Be agile: Respond quickly to opportunities and threats as campaigns progress.
- Operate marketing software, platforms and digital scheduling tools such as Feathr, Hootsuite, Facebook Ad Manager, LinkedIn Business Manager, Google AdWords. Provide guidance on new digital tools.
- Map business requirements to technology capabilities to help build and refine both tech stack and processes that span across numerous campaigns and association goals.
- Innovate: Stay up to date on what is happening in the digital marketing and technology space and be willing and ready to test and learn.
Analyze new and existing business opportunities through a disciplined approach to ensure sustainability and profitability of strategic and tactical digital marketing initiatives.
- Measure spend, ROI and KPIs across campaigns to show direct success or shortcoming, and to assist in preparing budgets.
- Evaluate results against benchmarks and goals to measure the effectiveness of marketing programs and implement improvements as required.
- Forecast potential ROI and KPI metrics, including consumer traffic data gains and financial growth to Coen, to ensure continued success.
- Other responsibilities as required by business need
Functional Capabilities:
- Brand Advocate
- Customer Journey Mapping
- Digital Marketing Strategy, Planning, Execution and Analysis
- Content Marketing
- Web Analytics, Insights and Reporting
- Program Management/Agency Mgmt
- Search Engine Optimization (SEO)
- HTML
- Digital Advertising and Pay-Per-Click (PPC) Marketing
- Loyalty Marketing and Data Analytics
- Marketing Automation; SMS, Email & other Digital Marketing
- All other duties as assigned
Education, Experience and Skill Requirements:
- Bachelor’s degree in business or related field required. Master’s degree in Marketing or Integrated Marketing and Communications (pursuing or attained) preferred.
- Minimum 5+ years of professional experience in marketing with roles of increasing responsibility
- 3+ years professional experience in consumer-focused digital marketing with strong social media expertise
- Experience with multi-site retailing and foodservice a strong positive.
- Demonstrated successful experience of building or materially advancing a digital marketing program.
- Computer proficiency with Microsoft Office; strong Word, Excel, PowerPoint, and email (Outlook) required
- Experience with various graphics design packages, digital photography, website and other management tools, among others needed to create, execute and manage a best-in-class digital marketing program, including Adobe Dreamweaver and Adobe Creative suite (Photoshop, InDesign, and/or Illustrator) or similar.
- Strong analytical skills and capabilities, including experience using array of marketing technologies and platforms such as Google analytics, email/marketing automation, SMS marketing, Geo-targeting, CRM/databases, Google AdWords, Facebook and LinkedIn Advertising, social media management platforms
- Experience with and ability to execute various types of design, execution and optimization of marketing campaigns, including customer journey flow, adjusting layout, copy, images, calls-to-action, and other content as needed.
- Strong understanding of the principles of marketing, communications and analytics.
- Sound project management and organization skills, strong attention to detail, ability to complete projects timely and accurately. Ability to multitask, operate under pressure, and prioritize.
- Highly effective communication (verbal and written); strong interpersonal skills; strong team building and ability to work in a team environment; strong comfort and impact presenting to internal teams.
- Team player. Ensures team goals are met or exceeded; strong capabilities in partnering with internal stakeholders to achieve desired outcomes.
- Ability to formulate recommendations based on a broad set of inputs and facts.
- Ability to work effectively in ambiguous situations with the ability to be decisive while working cooperatively with others.
- Possess a keen interest in professional development, learning and growth
- Must be at least 21 years old.
- Must be able to pass pre-employment testing, including background check, drug screen, and Motor Vehicle (MVR) check.
Licensure/Certification:
- Valid State Driver’s License, proof of insurance, and reliable transportation is required
PM20
PI192014892
Coen Markets
Related jobs:
Runway Models for New York Fashion Week
Job Description
A New York City womenswear fashion label is seeking runway models for its Spring/Summer 2027 presentation during New York Fashion Week. This paid modeling opportunity welcomes both experienced runway models and aspiring talent looking to break into the fashion industry. If you have confidence on the runway and meet the requirements, this is an excellent opportunity to showcase your talent at one of the world’s premier fashion events.
Job Responsibilities
- Walk the runway during a New York Fashion Week presentation.
- Attend the required in-person casting.
- Follow direction from the creative and production teams.
- Represent the fashion brand professionally throughout the event.
Requirements
- Height: 5’7″ or taller.
- Must be at least 15 years old.
- Must be available for the in-person casting.
- Must be available for the runway show.
- Models under 18 must attend with a parent or legal guardian.
Compensation
- Paid modeling opportunity.
Pottery Class Teacher for Law & Order
Job Description
A television production is seeking union and non-union performers to portray a pottery class teacher for an upcoming episode of Law & Order. This is a paid special ability background acting opportunity for performers who have real pottery experience and can authentically portray an instructor on camera. If you have pottery skills and want to appear in a major television series, this is an excellent opportunity.
Job Responsibilities
- Portray a pottery class teacher in television scenes.
- Demonstrate authentic pottery skills during filming.
- Follow direction from the production team.
- Maintain professionalism throughout the production.
Requirements
- Union and non-union performers are welcome.
- Must have real pottery experience or the ability to portray a pottery instructor authentically.
- Comfortable performing a special ability role on camera.
- Must be available for filming.
Compensation
- Paid special ability background role.
Football Player Extras for Fast Food Commercial
Job Description
A major fast food commercial is seeking male teen football players for paid background roles in an upcoming non-union production filming in Austin, Texas. This commercial casting opportunity is ideal for young athletes with football experience who want to gain on-camera experience while appearing in a national commercial. If you have a passion for football and enjoy performing on camera, this is a great opportunity.
Job Responsibilities
- Portray a football player in commercial background scenes.
- Follow direction from the production team on set.
- Perform naturally in football-related scenes.
- Maintain professionalism throughout filming.
Requirements
- Male talent.
- Ages 13–17.
- Football experience is required.
- Must be available to work in Austin, Texas.
- Comfortable working on a commercial production.
Compensation
- Rate: $200 for 10 hours.
Featured Father Background Actor for TV Production
Job Description
A television production is seeking a featured male background actor to portray the father of a main character in an upcoming shoot filming in the Griffin, Georgia area, south of Atlanta. This paid featured extra opportunity is ideal for performers with an authentic Italian or Mediterranean look who can bring a natural, believable presence to the role.
Job Responsibilities
- Portray the father of a main character in featured background scenes.
- Follow direction from the production team on set.
- Maintain continuity and professionalism throughout filming.
- Participate in featured scenes as instructed.
Requirements
- Male talent.
- Ages 50s–60s.
- Italian or similar Mediterranean appearance.
- Dark hair and dark eyebrows.
- Must be available to work in the Griffin, Georgia area.
Compensation
- Paid featured background role.
Teenager for Commercial B-Roll
Job Description
A non-union commercial is seeking a teenager for featured B-roll scenes in an upcoming production filming near Ames, Iowa. This paid commercial opportunity is perfect for young talent with a natural on-camera presence who can help bring authentic energy to the campaign.
Job Responsibilities
- Appear in featured B-roll scenes for a commercial.
- Follow production and creative direction on set.
- Perform naturally in lifestyle-style scenes.
- Maintain professionalism throughout filming.
Requirements
- Teenager.
- Comfortable appearing on camera.
- Must be available to work near Ames, Iowa.
- Non-union performers only.
Compensation
- Rate: $250.
Speaking Mom for Commercial
Job Description
A non-union commercial is seeking a talented actress to portray a speaking mom in an upcoming production filming near Ames, Iowa. This paid commercial acting opportunity is ideal for performers with strong on-camera presence and natural delivery. If you’re looking to land a featured commercial role, this is an excellent opportunity to showcase your acting skills.
Job Responsibilities
- Perform a speaking role in a commercial.
- Follow creative direction from the production team.
- Deliver dialogue naturally and confidently.
- Work professionally throughout filming.
Requirements
- Female talent to portray a mom.
- Strong acting and on-camera performance skills.
- Must be available to work near Ames, Iowa.
- Non-union performers only.
Compensation
- Rate: $1,000.
Nightclub Party Background Actors for Short Film
Job Description
A short film is seeking background actors for nightclub and party scenes filming in West Palm Beach, Florida. This is a great opportunity for aspiring actors and first-time performers looking to gain on-set experience in an independent film. No previous acting experience is required, making this an excellent chance to build your resume and connect with local filmmakers.
Job Responsibilities
- Portray nightclub and party guests in background scenes.
- Follow on-set direction from the production team.
- Help create a lively and authentic party atmosphere.
- Maintain professionalism throughout filming.
Requirements
- Ages 18–35.
- Must be available to work in West Palm Beach, Florida.
- No acting experience is required.
- Comfortable appearing in nightclub and party scenes.
Compensation
- Unpaid opportunity.
Feature Film Background Actors to Portray Movers
Job Description
A feature film is seeking men to portray professional movers in director-selected background roles. This paid background acting opportunity is open to performers of all ethnicities who are 18 and older. Applicants with real moving or related experience are encouraged to apply for this feature film production filming in the Atlanta area.
Job Responsibilities
- Portray professional movers in feature film scenes.
- Follow on-set direction from the production team.
- Attend the required wardrobe fitting before filming.
- Perform background actions naturally and professionally.
Requirements
- Male talent.
- Ages 18 and older.
- All ethnicities are encouraged to apply.
- Previous moving or related experience is preferred.
- Must be available to work in the Atlanta area.
- Must be available for the required fitting.
Compensation
- Filming Rate: $196 for 12 hours.
- Fitting Rate: $50.
Dog Walker with Multiple Dogs for TV Series
Job Description
A television production is seeking a SAG background actor to portray a dog walker for scenes filming in Manhattan, New York. This paid acting opportunity is ideal for performers who own and are comfortable handling three or more dogs on set. If you have experience walking multiple dogs and want to appear in a major television series, this is a unique opportunity to showcase both your skills and your pets.
Job Responsibilities
- Portray a dog walker in background scenes.
- Walk three or more dogs safely during filming.
- Follow directions from the production team.
- Maintain professionalism and control of the dogs throughout the shoot.
Requirements
- SAG performer.
- Must own or have access to three or more dogs.
- Comfortable handling multiple dogs on set.
- Must be available to work in Manhattan, New York.
- Ability to work with animals in a production environment.
Compensation
- SAG Rate: $231 for 8 hours.
- Additional $23 pet bump for each dog.
Military Background Actors with Tactical Experience
Job Description
A television production is casting Hispanic male background actors for paid military-themed scenes filming in Santa Clarita, California. This opportunity is open to both union and non-union performers who have former military service or tactical training. If you have authentic experience and want to bring realism to a television production, this is an excellent paid background acting opportunity.
Job Responsibilities
- Portray military background personnel in television scenes.
- Follow on-set direction from the production team.
- Perform professionally during filming.
- Accurately represent military or tactical movement when required.
Requirements
- Hispanic male talent.
- Mid-30s to late 50s.
- Former military service or tactical training is required.
- All body types are encouraged to apply.
- Must be available to work in Santa Clarita, California.
- Union and non-union performers are welcome.
Compensation
- Paid opportunity.
- Higher rate currently being negotiated with production.
African American Twin & Triplet Babies for HBO Series
Job Description
A new HBO series is casting African American twin and triplet babies for paid filming in the Malibu, California area. This exciting opportunity is open to infants between 6 and 13 months old who can work on set for a couple of filming days. Families with twins or triplets looking to get involved in a major television production are encouraged to apply.
Job Responsibilities
- Participate in scenes for an HBO television series.
- Work with the production team during scheduled filming days.
- Follow on-set direction with a parent or guardian present.
- Attend filming in the Malibu area if selected.
Requirements
- African American twin or triplet babies.
- Ages 6 to 13 months old.
- Must be available for filming in Malibu, California.
- Must have a valid Entertainment Work Permit before filming.
Compensation
- Paid opportunity.
Farm Worker Background Actors for TV Series
Job Description
A television production is seeking background actors to portray farm workers for an upcoming shoot in Williamson, New York. This paid acting opportunity is open to male and female performers who are comfortable working outdoors and handling props. If you’re looking to gain on-set experience in a television production, this is a great opportunity to join the cast.
Job Responsibilities
- Portray a farm worker in background scenes.
- Handle props as directed by the production team.
- Work outdoors during filming.
- Follow on-set instructions and maintain professionalism.
Requirements
- Male or female talent.
- Ages 18–65.
- Must be able to lift props.
- Must be comfortable working outdoors.
- No visible tattoos.
- Must be available to work in Williamson, New York.
- SAG and non-union performers are welcome.
Compensation
- Rate: $231.
- SAG rate applies.
