The Digital Marketing Manager will lead the digital marketing process and is responsible for upholding all current and potential future equities of the Coen Markets, Coen Tire and NES brands, including voice, value proposition, promise and standards, across all digital and social media platforms. This individual will own all digital facing executions and will create and execute thoroughly researched integrated digital marketing plans to achieve the organization’s core objectives of building brand awareness, driving consumer traffic, fuel/food/inside sales for Coen Markets, tire sales for Coen Tire, and product and services sales for NES. These efforts including growing the sign ups, user-based and digital marketing to Club Coen, Coen’s loyalty program. The Digital Marketing Manager will achieve this through meaningful, impactful customer engagement, and will establish digital business success through the development, implementation, and ongoing management of a continually evolving strategy.
Mission & Guiding Principles:
It is Coen Markets’ mission to impress and satisfy guests with every visit, and make their lives simpler through following the seven core principles that guide us in every decision we make:
- Do the right thing, right now, every time
- Embrace change
- Communicate with transparency
- Respect and value guests and team members
- Treat our vendors as partners
- Have a passion for winning
- Committed to making a positive impact on our community
Responsibilities & Essential Functions:
Develop, implement and manage integrated marketing plans and tactics across a wide range of channels, including landing pages, content marketing, affiliate relationships, social, PR, print, email and digital. This includes both driving current/ongoing campaigns, as well as envisioning new campaigns consistent with our target audience’s needs, our organization’s key differentiators, and value propositions.
- Build and manage performance reports through Google Analytics, internal email and database software, as well as digital advertising platforms.
- Lead website and campaign optimization: SEO, Google Analytics, A/B testing, content optimization, cross/upselling, lead scoring and tagging.
- Create and implement tagging/campaign tracking across all digital channels to track and report out on what is working/not working.
- Lead digital reporting in marketing and cross-function team meetings
- Manage the maintenance and utilization of Club Coen loyalty data to create effective and successful marketing campaigns and club member connectivity and brand loyalty.
Effectively execute digital marketing campaigns through team collaboration, data analytics, competitive research and pushing the envelope to regularly test new and emerging channels.
- Collaborate with a wide variety of stakeholders to onboard new marketing technologies and platforms to achieve internal business unit goals and objectives.
- Collaborate with CMO and other marketing team members to strategize/build/integrate digital customer journey from strategic marketing plans across multiple digital platforms: digital ads, website, social media, etc.
- Work across multiple departments to manage digital strategy: place and manage ads, update and implement different versions, report what’s happening and why (patterns from behavioral data); identify and recommend next steps.
- Identify new technologies that can be used to make digital marketing more cost effective and efficient.
- Be agile: Respond quickly to opportunities and threats as campaigns progress.
- Operate marketing software, platforms and digital scheduling tools such as Feathr, Hootsuite, Facebook Ad Manager, LinkedIn Business Manager, Google AdWords. Provide guidance on new digital tools.
- Map business requirements to technology capabilities to help build and refine both tech stack and processes that span across numerous campaigns and association goals.
- Innovate: Stay up to date on what is happening in the digital marketing and technology space and be willing and ready to test and learn.
Analyze new and existing business opportunities through a disciplined approach to ensure sustainability and profitability of strategic and tactical digital marketing initiatives.
- Measure spend, ROI and KPIs across campaigns to show direct success or shortcoming, and to assist in preparing budgets.
- Evaluate results against benchmarks and goals to measure the effectiveness of marketing programs and implement improvements as required.
- Forecast potential ROI and KPI metrics, including consumer traffic data gains and financial growth to Coen, to ensure continued success.
- Other responsibilities as required by business need
Functional Capabilities:
- Brand Advocate
- Customer Journey Mapping
- Digital Marketing Strategy, Planning, Execution and Analysis
- Content Marketing
- Web Analytics, Insights and Reporting
- Program Management/Agency Mgmt
- Search Engine Optimization (SEO)
- HTML
- Digital Advertising and Pay-Per-Click (PPC) Marketing
- Loyalty Marketing and Data Analytics
- Marketing Automation; SMS, Email & other Digital Marketing
- All other duties as assigned
Education, Experience and Skill Requirements:
- Bachelor’s degree in business or related field required. Master’s degree in Marketing or Integrated Marketing and Communications (pursuing or attained) preferred.
- Minimum 5+ years of professional experience in marketing with roles of increasing responsibility
- 3+ years professional experience in consumer-focused digital marketing with strong social media expertise
- Experience with multi-site retailing and foodservice a strong positive.
- Demonstrated successful experience of building or materially advancing a digital marketing program.
- Computer proficiency with Microsoft Office; strong Word, Excel, PowerPoint, and email (Outlook) required
- Experience with various graphics design packages, digital photography, website and other management tools, among others needed to create, execute and manage a best-in-class digital marketing program, including Adobe Dreamweaver and Adobe Creative suite (Photoshop, InDesign, and/or Illustrator) or similar.
- Strong analytical skills and capabilities, including experience using array of marketing technologies and platforms such as Google analytics, email/marketing automation, SMS marketing, Geo-targeting, CRM/databases, Google AdWords, Facebook and LinkedIn Advertising, social media management platforms
- Experience with and ability to execute various types of design, execution and optimization of marketing campaigns, including customer journey flow, adjusting layout, copy, images, calls-to-action, and other content as needed.
- Strong understanding of the principles of marketing, communications and analytics.
- Sound project management and organization skills, strong attention to detail, ability to complete projects timely and accurately. Ability to multitask, operate under pressure, and prioritize.
- Highly effective communication (verbal and written); strong interpersonal skills; strong team building and ability to work in a team environment; strong comfort and impact presenting to internal teams.
- Team player. Ensures team goals are met or exceeded; strong capabilities in partnering with internal stakeholders to achieve desired outcomes.
- Ability to formulate recommendations based on a broad set of inputs and facts.
- Ability to work effectively in ambiguous situations with the ability to be decisive while working cooperatively with others.
- Possess a keen interest in professional development, learning and growth
- Must be at least 21 years old.
- Must be able to pass pre-employment testing, including background check, drug screen, and Motor Vehicle (MVR) check.
Licensure/Certification:
- Valid State Driver’s License, proof of insurance, and reliable transportation is required
PM20
PI192014892
Coen Markets
Related jobs:
Popular Streamers Movie Trailer Casting Call for Dancers
A casting opportunity is available for six female exotic dancers to appear in a movie trailer featuring two popular streamers. The production is seeking confident performers who can bring energy, personality, and a strong on-camera presence to the project. Filming is scheduled for Tuesday, October 13, 2026, in Atlanta, Georgia. This opportunity is open to women of all ethnicities who are at least 21 years old and fully available on the filming date.
Job Responsibilities
- Perform as an exotic dancer in a movie trailer featuring two popular streamers.
- Deliver confident, engaging, and energetic on-camera performances.
- Follow direction from the production team during filming.
- Maintain professionalism throughout the production.
- Participate in scheduled filming activities in Atlanta, Georgia.
Requirements
- Female performers aged 21 or older.
- Open to all ethnicities.
- Comfortable performing as an exotic dancer on camera.
- Strong confidence, stage presence, and performance skills.
- Must be fully available on Tuesday, October 13, 2026.
- Ability to work on location in Atlanta, Georgia.
Compensation
- $400 for the role.
Brand and Streetwear Photographer – Paid Outdoor Photoshoot in New Hyde Park, New York
Job Description
A paid photography opportunity is available in New Hyde Park, New York, for a talented brand photographer with experience in clothing brand and streetwear photography. The production is seeking a creative professional to capture high-quality outdoor images during a one-hour photoshoot. The selected photographer will be responsible for delivering 10 professionally edited images within one week. Transportation will be provided, making this an excellent opportunity for photographers looking to expand their fashion and commercial photography experience.
Job Responsibilities
- Conduct a one-hour outdoor brand photography session in New Hyde Park, New York.
- Capture high-quality images suitable for clothing brands and streetwear campaigns.
- Apply creative photography techniques to showcase fashion, styling, and brand identity.
- Direct subjects and coordinate compositions to achieve professional results.
- Edit and deliver 10 professionally retouched photographs.
- Complete and deliver all final edited images within one week.
- Collaborate with the creative team to meet the project’s visual requirements.
Requirements
- Experience in brand photography, fashion photography, or streetwear photography.
- Strong understanding of outdoor lighting, composition, and creative direction.
- Ability to capture professional-quality images in an outdoor environment.
- Proficiency in photo editing and retouching.
- Ability to deliver 10 edited images within one week.
- Available to work in New Hyde Park, New York.
- Professional attitude and ability to work efficiently during a one-hour photoshoot.
Compensation
- Paid photography opportunity; exact rate not specified.
- Transportation provided.
Runway Models Casting Call – Fashion Modeling Opportunity
Job Description
An upcoming fashion runway casting call is seeking confident and expressive models ready to showcase their runway walk, personality, and individual style. This exciting modeling opportunity welcomes aspiring and experienced runway models who are passionate about fashion and eager to demonstrate their talent. Selected applicants will have the opportunity to showcase their modeling abilities and potentially participate in upcoming fashion projects.
Job Responsibilities
- Showcase runway walking skills during the modeling casting process.
- Demonstrate confidence, personality, and strong stage presence.
- Present different runway poses and movements as directed.
- Follow instructions from the casting and fashion production team.
- Maintain a professional and positive attitude throughout the casting process.
- Demonstrate versatility and creativity in runway modeling.
Requirements
- Aspiring and experienced runway models are encouraged to apply.
- Confident runway walk and strong personal style.
- Comfortable presenting themselves in front of casting professionals.
- Ability to showcase personality and individuality through modeling.
- Strong communication skills and a professional attitude.
- Passion for fashion, runway modeling, and creative expression.
- Ability to follow creative direction and work collaboratively with a fashion team.
Compensation
- Compensation details have not been specified.
Instagram Influencer and Content Creator Endorsement Campaign
Job Description
A leading content creation company is seeking Instagram influencers and social media content creators for potential brand endorsement opportunities. This influencer campaign is ideal for creators with a strong Instagram following, consistent audience engagement, and a passion for producing high-quality digital content. The company is looking to partner with established influencers who can grow their personal brands, collaborate on creative campaigns, and explore long-term endorsement opportunities. TikTok creators are also encouraged to apply.
Job Responsibilities
- Create engaging and authentic social media content for potential brand partnerships and endorsement campaigns.
- Collaborate with a major content creation company on creative marketing opportunities.
- Promote brands, products, or services through social media platforms.
- Maintain consistent engagement with followers and online audiences.
- Develop creative content that aligns with brand messaging and campaign goals.
- Participate in potential influencer collaborations and promotional activities.
Requirements
- Social media influencers with a high following on Instagram.
- Strong and consistent audience engagement across social media platforms.
- Active TikTok presence is preferred but not mandatory.
- Experience creating engaging Instagram posts, Reels, Stories, or other digital content.
- Creative personality with a strong understanding of social media trends.
- Ability to produce authentic content that connects with audiences.
- Interest in brand partnerships, influencer marketing, and endorsement opportunities.
- Consistent social media activity and a professional online presence.
Compensation
- Compensation details will be discussed.
$2,000 Care.com Commercial Casting Call
An exciting paid casting opportunity is available for parents, adult children, and families to appear in an upcoming Care.com commercial. The production is seeking real people who have used Care.com to find child care, arrange care for an aging parent or loved one, or manage multiple caregiving responsibilities. Selected participants will share their personal experiences in an on-camera interview, highlighting the challenges and realities of finding care for their families. The casting is open nationwide, with particular interest in participants from New York City, Los Angeles, Philadelphia, and Dallas-Fort Worth.
Job Responsibilities
- Participate in an on-camera interview sharing personal experiences with Care.com.
- Discuss experiences finding child care, senior care, or managing multiple caregiving responsibilities.
- Share authentic stories about balancing family needs and caregiving commitments.
- Participate in a one-day commercial shoot during the week of November 9.
- Film from home or participate remotely, depending on production arrangements.
- Family members, including children, may participate in filming alongside the primary interviewee.
Requirements
- Must have personal experience using Care.com to find care for a child, aging parent, or loved one.
- Families managing multiple caregiving responsibilities, including children, parents, pets, or household needs, are encouraged to participate.
- Parents, including fathers, and adult children with relevant caregiving experiences are welcome.
- Must be comfortable sharing personal experiences in an on-camera interview.
- Must be based in the United States.
- Applicants from New York City, Los Angeles, Philadelphia, and Dallas-Fort Worth are especially encouraged.
- Must be available for one day of filming during the week of November 9.
- Family members of all ages, including children, may participate.
Compensation
- $2,000 for the primary participant selected for an on-camera interview.
- $750 per additional family member filmed, including children.
Fashion and Lifestyle Models Casting Call – Los Angeles, California
Job Description
A fashion and lifestyle photoshoot in Los Angeles, California, is seeking 3–4 models of all genders for an upcoming creative production. This modeling opportunity is ideal for aspiring and experienced models interested in expanding their portfolios and collaborating on a professional photoshoot. The production is looking for confident, expressive individuals who are comfortable in front of the camera and can bring creativity and personality to the project.
Job Responsibilities
- Participate in a fashion and lifestyle modeling photoshoot in Los Angeles.
- Pose confidently and naturally in front of the camera.
- Follow creative direction from the photographer and production team.
- Showcase different poses, expressions, and styles during the shoot.
- Collaborate with other models and creative professionals.
- Maintain a professional and positive attitude throughout the production.
Requirements
- Models of all genders are encouraged to apply.
- Must currently live in Los Angeles, California.
- Open to aspiring and experienced models.
- Comfortable posing and performing in front of the camera.
- Confident appearance with strong facial expressions and posing abilities.
- Ability to follow directions and work collaboratively with a creative team.
- Available for the upcoming photoshoot.
Compensation
- Compensation details have not been specified.
“Raising Cole” Casting Call for Newborns
An exciting casting opportunity is available for a newborn baby to appear in the upcoming feature film “Raising Cole,” filming in Bastrop, Texas. The production is seeking a Caucasian newborn between 1 week and 3 months old with light blonde hair, light brown hair, or no hair. This opportunity is open to babies with no previous acting experience, making it an excellent chance for families interested in having their newborn participate in a professional feature film production.
Job Responsibilities
- Appear as a newborn baby in the feature film “Raising Cole.”
- Participate in scheduled filming activities in Bastrop, Texas.
- Be present for scenes requiring a newborn baby.
- Participate in filming under the supervision of a parent or legal guardian and the production team.
Requirements
- Newborn baby between 1 week and 3 months old.
- Must be Anglo/Caucasian.
- Must have light blonde hair, light brown hair, or be bald.
- Must be available to film in Bastrop, Texas, on Wednesday, October 14.
- Parent or legal guardian must be available to accompany the baby during filming.
- No previous acting experience required.
Compensation
- $200 for the filming opportunity.
Office Shoot Casting Call for LA Local Talent
A casting opportunity is available for Los Angeles-based male talent to participate in an office-themed shoot in Pasadena, California. The production is seeking French- or German-speaking men in their 20s to 40s who possess an authoritative, passionate, and confident on-camera presence. Ideal candidates should be comfortable performing on camera and available to work onsite in Pasadena.
Job Responsibilities
- Participate in a professional office-themed shoot in Pasadena, California.
- Deliver a confident, authoritative, and passionate on-camera performance.
- Demonstrate natural French or German speaking abilities during filming.
- Collaborate with the production team to achieve the desired creative vision.
Requirements
- Male talent between the ages of 20 and 49.
- Must be based in Los Angeles, California.
- Must speak French or German.
- Strong, authoritative, and passionate on-camera presence.
- Comfortable performing in front of a camera.
- Must be available to shoot onsite in Pasadena.
Compensation
- Compensation not specified.
Netflix’s ‘Myron Bolitar’ New York Extras Casting Call for Kids
An exciting casting opportunity is available for children ages 6 to 8 to appear as background extras in Netflix’s upcoming production “Myron Bolitar,” filming in Manhattan, New York. The production is seeking young talent to portray playground visitors and parkgoers in outdoor scenes. This opportunity is ideal for children interested in gaining on-set experience and participating in a professional television production.
Job Responsibilities
- Appear as a background extra in Netflix’s “Myron Bolitar” production.
- Portray a child playing or spending time at a park or playground.
- Participate in outdoor park scenes filmed in Manhattan.
- Follow age-appropriate directions from the production team during filming.
- Help create a natural and realistic playground or park atmosphere.
Requirements
- Children must be between 6 and 8 years old.
- Must be available for filming on Tuesday, October 13.
- Must be able to work on location in Manhattan, New York.
- Comfortable participating in outdoor filming environments.
- Ability to follow simple, age-appropriate directions on set.
- Parent or legal guardian must be available to accompany the child as required by production regulations.
Compensation
- Compensation not specified.
Couples Casting Call for OWN’s “Put a Ring on It” Reality TV Show
Job Description
The hit relationship reality TV series “Put a Ring on It” is now casting long-term, unmarried couples who are ready to explore the future of their relationships. Produced by mega-producer Will Packer for OWN, this reality television casting opportunity is seeking couples who have experienced challenges such as broken trust, jealousy, temptation, or unresolved relationship issues. If you and your partner are ready to confront difficult conversations, strengthen your connection, and discover whether marriage is the next step, this could be your chance to share your love story on television.
Job Responsibilities
- Participate as a couple in the reality television series “Put a Ring on It.”
- Share personal experiences, relationship challenges, and emotional journeys on camera.
- Engage in honest conversations about trust, commitment, jealousy, and the future of your relationship.
- Participate in relationship-focused activities and discussions as directed by the production team.
- Interact naturally with your partner and other participants during filming.
- Follow production guidelines and participate in scheduled filming activities.
Requirements
- Both partners must be at least 21 years old.
- Must be in a long-term, unmarried relationship.
- Couples who have experienced challenges involving trust, jealousy, temptation, or relationship uncertainty are encouraged to apply.
- Comfortable discussing personal relationship experiences on camera.
- Willing to participate in emotional conversations and relationship-focused activities.
- Must be open to exploring the future of the relationship and the possibility of marriage.
- Both partners must be willing to participate in the reality TV production.
Compensation
- Compensation details have not been specified.
Oprah’s Podcast Casting Call for Women Founders
Oprah’s podcast team is seeking inspiring women founders and business leaders from the Northeast United States to participate in a meaningful conversation with Emma Grede on The Oprah Podcast. This opportunity invites successful women in business to share authentic experiences, personal challenges, and valuable insights on leadership, motherhood, work-life balance, and mentorship. Selected participants will have the chance to contribute to an engaging discussion about navigating entrepreneurship and leadership as a woman while sharing their stories with a large podcast audience.
Job Responsibilities
- Participate in a podcast conversation with Emma Grede about women in business and leadership.
- Share personal experiences related to entrepreneurship, professional growth, and leadership challenges.
- Discuss topics such as motherhood, mom guilt, and maintaining work-life balance.
- Reflect on influential mentors and meaningful mentorship experiences.
- Offer authentic perspectives on the challenges and opportunities of leading a company as a woman.
- Engage in thoughtful discussions that inspire and connect with podcast listeners.
Requirements
- Must be a woman founder or hold a senior leadership position at a company.
- Must be based in New York, New Jersey, Connecticut, Pennsylvania, or Massachusetts.
- Have firsthand experience navigating business leadership or entrepreneurship.
- Be comfortable discussing personal and professional experiences in a podcast setting.
- Have meaningful insights into topics such as work-life balance, motherhood, mentorship, or leadership.
- Be willing to share authentic stories and perspectives with a broad audience.
Compensation
- Compensation not specified.
Yung Miami Production Casting Call – Protest Crowd, News Reporter, Influencers, and Featured Talent
Job Description
An upcoming Yung Miami production is casting talent in Atlanta, Georgia, for a variety of on-camera roles. This exciting entertainment casting opportunity is seeking energetic and expressive individuals to portray protest crowd members, news reporters, social media influencers, groups of young men, and fashionable women carrying Goyard bags. Selected performers will help bring dynamic scenes to life in a fast-paced production environment.
Job Responsibilities
- Portray assigned characters and background roles during filming.
- Participate in protest crowd scenes with realistic reactions and movements.
- Perform as a news reporter delivering engaging on-camera coverage.
- Portray a social media influencer creating content or interacting with others.
- Act as part of a group of young men in designated scenes.
- Portray fashionable women carrying Goyard bags as part of the production.
- Follow directions from the production team and maintain continuity throughout filming.
Requirements
- Male and female talent for various on-camera roles.
- Protest Crowd: Performers comfortable participating in energetic crowd scenes.
- News Reporter: Talent with strong communication skills and a confident on-camera presence.
- Social Media Influencer: Individuals with a charismatic personality and natural camera presence.
- Group of Young Men: Male performers comfortable appearing in group scenes.
- Women with Goyard Bags: Female performers who can portray fashionable individuals carrying designer handbags.
- Ability to follow directions and perform naturally on camera.
- Available to work in Atlanta, Georgia.
Compensation
- Compensation details have not been specified.
