Casting Call: Smart Lock Company – Seeking Real Families for Print Campaign
Project Name: Smart Lock Company
Project Type: Print
Project Union Status: Non-Union
Usage/Run: Digital. Primarily a photo shoot. 5 years of unlimited use. This will be principally digital but could involve some print usage.
Additional Provisions: $15,000 flat rate. Includes pay for the entire family, the prep day, two shoot days, use of footage, and use of your home—free intelligent lock installation.
Project Synopsis: We seek real families of four or more residing in the same household for an exciting print campaign for a leading Smart Lock Company. We are looking to showcase the diversity of modern families, including but not limited to same-sex parents, extended families, and single parents. The campaign aims to capture the essence of family life, security, and the convenience of innovative home technology.
Job Details and Responsibilities:
- Participate in a compelling photo shoot highlighting your family in various authentic scenarios.
- Collaborate with a professional creative team, including photographers, stylists, and directors, to capture natural interactions and emotions.
- Be open to installing intelligent locks on designated doors within your home during the shoot.
- Attend a prep day to discuss shoot logistics and ensure your comfort with the process.
- Be available for two shoot days, during which we will capture candid moments and posed shots.
- Provide consent for using captured footage in the Smart Lock Company’s promotional materials for five years.
Requirements:
- Real families consisting of four or more members living in the same household.
- Open to having intelligent locks installed on designated doors for the shoot.
- Families of all compositions and backgrounds are welcome to apply.
- Must be able to attend the prep day and the two scheduled shoot days.
- No prior modeling experience is necessary.
Compensation:
- $15,000 flat rate for the entire family.
- Compensation includes payment for the prep day, two shoot days, usage of captured footage, and your home as a shooting location.
- Additionally, you will receive a free intelligent lock installation for the designated doors used in the shoot.
Additional Project Details:
- The project primarily involves a photo shoot to capture genuine family moments.
- Families will have the opportunity to showcase their unique dynamics and personalities.
- Interview/Audition Date(s): Ongoing through August.
- Pay Rate: $15,000 flat rate.
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