Generator Media + Analytics – New York, NY
Generator Media + Analytics is a leading strategic planning, buying and analytics media agency with a history of strong client relationships earned by delivering results, sharing valuable insights, and by the expertise provided from our results-oriented team. We are a growing agency which rewards great work and promotes from within. We seek talented, self-motivated, enthusiastic individuals who are ready to achieve and grow within a hands-on and inspired organization where opportunities are performance-based.
Position Summary:
The Video buyer is responsible of the overall execution and management of video buys and related functions across linear television and digital video efforts. Encompassing all activities from initial buy assessment, negotiation and ongoing buy management and final reporting and reconciliation.
Responsibilities:
- Responsible for negotiating, planning, and managing successful advertising television (linear and video) campaigns to secure optimal schedules and efficiencies
- Compile and analyze marketing and media data to inform buy recommendation and implementation decisions
- Analyze media campaigns and their results to ensure that client budgets and GRP/Impression/delivery goals are consistently met
- Manage day-to-day account activities and ensure all buying guidelines are met (creative, dayparts, program restrictions, etc)
- Negotiate with vendors for creative and custom added value integration opportunities
- Work collaboratively with planners and/or agency/client planning personnel
- Develop and maintain vendor and network relationships
- Maintain regular communications with sales reps to remain current on pricing, inventory conditions, as well as relevant network specific information applying to accounts.
- Run and prepare weekly client reporting of clearance and delivery performance
- React quickly to campaign results, and implement required optimizations as directed
- Responsible for TV Commercial traffic and ensuring spots arrive at all purchased stations/networks
- Create and distribute tape orders and traffic rotations based on client directions. Monitor to ensure rotations are running as scheduled.
- Review, reconcile, and approve media invoices in a timely fashion
- Assist in developing and delivering agency-wide presentations (Town Halls, Internship Trainings, New Employee Onboardings, etc)
Core Qualifications for this Role:
- Bachelor’s degree in Marketing or related field
- Minimum 3 years television media buying experience (national cable/broadcast (scatter and DRTV), with syndication, local buying and digital video buying a plus)
- Knowledge of CORE Media Systems, a plus
- Working knowledge of Upfronts and Innovation-forward tactics (Programmatic, VOD, Addressable, etc)
- A strong understanding of all components of buy development with a solid understanding of DR media
- Dependable, proactive, detail-oriented, with excellent attendance history
- Ability to balance multiple assignments and set priorities
- Interest in television and video streaming
- Excellent verbal and written communication
- Strong analytical and interpersonal skills, as well as the ability to work independently under tight deadlines
- Advanced Excel skills with strong knowledge of MS Office Suite
Benefits of Working at Generator:
- Annual bonus eligibility for all levels of full-time, permanent staff
- Medical/Dental/Vision insurance
- 401K Program (4% effective match, 100% vesting in agency match from day one of contributions)
- Competitive time-off policy, including Summer Friday program
- Manager & Non-Manager Training Program
- Anniversary spot bonuses
- Frequent team building social activities
- Flexible remote work policy
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Generator Media + Analytics
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