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Background and Position Overview
Xyvid, Inc. provides the best webcasting service to Fortune 2000 clients through its proprietary software for corporate webcasts, live event streaming, hybrid events, webcast training, and education solutions. Acquired in June 2021 by V-Cube, Inc., which operates related businesses in Japan, Malaysia, Singapore, and Europe, Xyvid and V-Cube have combined to create a global virtual and hybrid events company.
To help us accelerate our U.S. growth, Xyvid is hiring a Senior Director of Marketing. This role is responsible for the development and execution of integrated marketing strategies, including product positioning, brand identity, message development, demand generation, sales enablement, and social media. This position reports to Xyvid’s CEO and will work closely with our sales, operations, and technology teams.
Specific Responsibilities
- Develop product marketing and go-to-market strategies with quantifiable impact on Xyvid’s overall business.
- Develop messaging and positioning for our product, understand our buyer personas, and develop a narrative that resonates with each customer segment.
- Manage and promote the company’s brand, both internally and externally
- Develop assets and content to help position our brand and execute our go-to-market strategy.
- Research and analyze customer, competitive, and industry intelligence, and serve as a company expert.
- Develop content and deliver marketing campaigns, including digital, social media, content marketing, events, email marketing, and other marketing initiatives.
- Create and evolve our collateral materials to improve the ability of our sales team to win new business.
- Develop programs to facilitate lead demand generation.
- Manage marketing budget and ensure all marketing activities are delivered within budget and meet expected outcomes.
Professional Qualifications / Experience
- Bachelor’s degree in marketing or equivalent experience
- Seven to ten years of progressive B2B marketing experience
- Experience working in a Professional Services or SaaS organization is a plus.
- Experience working in a startup or mid-size environment required
- Proven experience and success with digital demand generation that drives business results.
- Knowledge and experience promoting products and services online.
- Proficiency with MS Office, Adobe Suite, and popular social media and business media platforms
Personal Qualifications / Attributes
- Creative, excellent verbal and written communication skills
- Strong interpersonal skills and ability to serve as a company ambassador.
- Strong project/time management skills
- Hands-on, self-starter with a desire to make a difference.
Xyvid, Inc.