The Palma Group

The Palma Group is the most prolific headhunting firm in the history of advertising. We have placed talent at hundreds of the worlds leading brands & creative agencies. We specialize in getting you in front of decision makers that align with your career ambitions & professional desires. There are currently several of these roles with a few of these great agencies in multiple locations

The ideal candidate for this role will demonstrate thorough understanding of the full media planning process – from strategy & media plan development to execution. This position will take a lead role in developing strategies and ideas to move their clients’ business forward, with oversight from the Media Director and support from a team of reports. They will participate in client presentations and should handle most of the daily contact with the middle to senior level clients while taking on the responsibility of managing workloads, troubleshooting and creating solutions for their team.

RESPONSIBILITIES

• Works closely with Media Supervisor to oversee day to day account/client responsibilities in partnership with the Account Supervisor
• Evaluates workflow and proactively suggests/implements new process to create efficiencies to keep the team and clients organized
• Manages client reporting and campaign optimizations, guides the team in cultivating client facing insights that lead to improvements in performance/business result
• Understands clients business KPIs and proactively sources campaign benchmarks, stays engaged with defining campaign success metrics
• Manages the team in archiving historical media costs and benchmarks to support future campaign negotiations
• Partners with Media Director to strategize around client business challenges, occasionally supporting new business efforts
• Ensures all relevant parties are informed of pertinent information (Media Planning and Buying Groups, Account Management, Accounting) in a timely fashion
• Responsible for the team’s role in activating campaigns including ad operations integration and partnering with Account Management on timelines to go to market
• Partners with Account Management for creative alignment with secured media tactics
• Maintains strong relationships with local media reps, keeps the agency connected to local market media events and seminars
• Final check for client billing including campaign reconciliation
• Understands and utilizes media research data including MRI/Scarborough, R/F programs, competitive spending data analysis
• Responsible for ensuring team members are properly trained on tools, consults with the Media Director to evaluate new tools and resources for the agency

QUALIFICATIONS

• 3+years of experience as a Media Supervisor required.
• Digital and Paid Social planning experience.
• General knowledge of performance media.
• Strong mathematical abilities required in this position.
• Attention to detail required.
• Ability to handle multiple tasks.

The Palma Group