The Healthy Back Institute

• Please include a link to your portfolio to be considered*

Are You a Video Production Powerhouse???

Do you love creating highly engaging, powerful and persuasive video content that changes the world? And are you looking for a place to “call home” for your career where you truly love who you work with?

If so, you definitely need to keep reading…

Hell, my name is Dennys Passeto and I am the Director of Customer Acquisition here at HBI. Now, before you say it…yes, I know that I am here, hunting for a unicorn….

Yes! I said unicorn because the type of person I am looking for is rare…. Wait…is that a swirling tusk I see on your forehead?!?!? I sure do hope so!

But before I describe in detail who I am looking for, let me share a little bit about who we are here at HBI… and why by the time you are done reading this, you are absolutely going to want to be a part of this mission and my team!

Our Story:

HBI was founded nearly 20 years ago by Jesse Cannone after his own struggles with pain and the discovery of just how broken our health and medical systems are. After figuring out how to “fix” himself, Jesse decided to embark on a holistic journey into healing and pain management. This is where HBI set out on its mission to to change the way people thought about and treat their pain, showing them there is a better way to live the life they imagined, free from their pain.

Nearly two decades later, we have helped millions of people all over the world to get quick, safe, and lasting pain relief naturally… and we are just getting started.

The Opportunity:

Come help us jump the curve in our next wave of growth as we expand our existing video content, adventure into new markets and uncharted verticals. And how will we do this?

I’m glad you asked. To continue expanding our reach to help more people, we are seeking a highly talented Video Producer/Creative Manager to join our team!

Our Awesome Video Producing Creative Manager (aka…YOU possibly??) will reinvigorate our video content and copy bringing our compelling story to life capturing our audience by providing hope to those in pain.

You will be responsible for steering the video creative development process while cultivating highly engaging, effective and profitable video ads, video sales letters (VSL’s) and content.

To be successful, you are a self-starting creative with a great visual sense, effective decision-making and a passion for compelling digital storytelling to capture the right audience driving them to purchase.

This is a Full-Time Salary role that will manage vendors and freelancers and may eventually build their own team. The role will report temporarily to the Director of Customer Acquisition, but once hired will report to the Director of Backend Marketing.

The Team:

This role will be a part of the Marketing (Customer Acquisition) team driving progress of key marketing content and copy, partnering with our Copy Chief, freelancers, ad agencies, and our in-house experts to create strong video and sales copy and advertisements. Our team is responsible for expanding product awareness and increasing revenue through the creative development of effective video ads, sales letters and content.

Who You Are

• Drives Results. Your video content makes an impact. It provides insight and education while reaching people on an emotional level connecting with their deepest need for pain relief flawlessly guiding them towards our solutions.
• Customer-Focused. Gains insight into customer needs and provides customers with product knowledge through educational video content to properly select the appropriate products that best meets their needs
• Plans and Aligns. Plan and prioritize work to meet commitments aligned with organizational goals while staging activities with relevant milestones and schedules. Provides clear direction across all functions and inputs involved in delivering the final piece.
• Action-Oriented. Taking on new opportunities to engage potential customers through creative and video content that drives purchases while facing any challenges with a sense of urgency, optimism and enthusiasm
• Leads Performance. Can delegate assignments, monitor progress by maintaining dialogue and accountability checks, and consistently achieves results through robust insight in the creative development process and post video editing management stages
• Attracts Top Talent. Has an eye for talent, selecting what characters and shots will evoke emotion conveying the message in the most impactful way
• Who you are not: Bothered by change and not open to wearing multiple hats.

Experience You Likely Have:

• 5+ Years in a Creative Manager/Video Producer Role, (ideally creating videos that educate, persuade and sell like video ads, commercials, infomercials, documentaries, etc)
• Proficient in Frame.io (or similar Video Collaboration Software) and Google Suite
• Great sense of composition and artistic direction with high attention to detail.
• Dedicated team player with strong communication and project management skills, prior experience with Wrike or other PM tools a plus!
• Post-Production Video editing and production experience preferred, but not required.
• Experience working with social media platforms, such as YouTube, Facebook and Instagram is ideal.
• A passion for natural health and wellness is a plus!

How You’ll Make An Impact:

• Own and Innovate on HBI’s Video Creative Development Process including:
• Research / Competitive Intelligence
• Idea Generation & Approval
• Review & Approve Outlines and Scripts and support with copywriting
• Assist in planning, scheduling, producing & directing Video Shoots with ad agencies and video creative producers
• Video Footage Review & Directing the Editing
• Maintain an organized system for all company-owned video assets
• Post Video Editing Management partnering cross functionally with Marketing Project Manager to successfully deliver on schedule video assets, both short and long form including:
• Advertisements and Social Media Marketing like YouTube, Facebook, Instagram, etc.
• VSL’s (video sales letters), Infomercials, and short and long form video
• Content videos (webinars, possible documentaries, etc….)
• Optimize Freelancer and Agency partnerships through effective management, clear communication, and aligned outcomes with internal and external copywriters, video editors, researchers and ad agencies. Opportunities and challenges you’ll be excited to help us with:
• Developing creative new messaging to capture the attention of consumers
• Improving the success rate of ads produced and eliminating unnecessary materials

Why You’ll Love It Here:

• The People. You will be surrounded by some of the most talented, supportive, smart, and kind people, leaders and teams – people you can be proud to work with.
• The Mission. At HBI, we are relentlessly focused on helping people live pain free lives. It feels good to serve others – and HBI is the leader in helping people live their life pain free.
• The Values. The opportunity to make a difference with teammates who believe in our core values of: Helping People, Trust, Service, Family and Being Great!
• The Benefits:
• A healthy work/life balance and flexible schedule
• Remote / virtual work from home position
• Medical, dental, vision insurance (full time only)
• 401K Retirement Plan (full time only)
• Life and disability insurance (full time only)
• Flexible PTO (full time only)
• Paid travel
• Paid continuing education
• Performance based bonuses
• Discount on HBI products
• An amazing team-centered culture felt at all levels of the company!

Close: Please get to know us!

I encourage you to click on the links below and get to know us better!

• Explore our proven, .
• And find hundreds of customer’s
• Check out our reviews on to learn more about our culture!
• Our Career page to see the position posting .

HBI is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Please Note: Before applying for the role, know that we take hiring very seriously. Interviewing with us may include video and phone interviews, assessments, projects, and scenario-based situations. Although we are unable to follow up with each and every candidate, we do our best to run a thorough process for candidates with whom we identify a potential fit.

Close:

HBI is an equal opportunity employer. All aspects of employment, including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

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The Healthy Back Institute