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Position: Payer Marketing Director
Location: New York City, New York (hybrid)
Department: Market Access
Salary: 200-230k + bonus + equity
My client is a biopharmaceutical firm headquartered in New York City, dedicated to innovating treatments for central nervous system (CNS) disorders. The team is comprised of dynamic and efficient individuals committed to addressing the unmet requirements of CNS disorder patients.
About the Role:
My client is actively seeking a strategically-oriented Director for Payer Marketing. This new team member will play a pivotal role in advancing Payer Marketing initiatives, ensuring that company products are effectively and appropriately presented to decision makers in the payer field to guaranteeing patients access t at an affordable cost.
Reporting directly to the Senior Director of National Accounts, this role involves collaboration across Market Access, Brand Marketing, Market Research, and Digital Centric Collaborations teams to create and articulate a robust payer marketing strategy.
Key Responsibilities and Tasks encompass, but are not restricted to, the following:
• Lead the formulation and design of the Payer Value Proposition spanning various therapeutic areas, indications, and assets.
• Develop payer-focused marketing narratives and resources aligned with the overarching brand strategy to facilitate proper formulary access for my client’s existing assets.
• Utilize data, internal and external insights, and market trends to craft a compelling payer-focused narrative, ensuring that my client’s innovative therapies remain affordable to patients.
• Collaborate closely with the Payer Sales team and Market Research, leveraging insights from both internal and external sources to shape a impactful strategy.
• Collaborate with the HEOR team to deliver value-oriented messaging to payers, backed by real-world evidence synthesis and generation.
• Serve as the liaison with the Brand team, ensuring that payer perspectives are integrated and that payer access initiatives support the broader Brand Strategy.
• Efficiently manage multiple cross-functional projects across different therapeutic areas and indications.
• Oversee agency activities including scope, budget, and progress to ensure the timely and compliant delivery of high-quality projects.
Requirements / Qualifications:
• A Bachelor’s Degree in Science, Business, Accounting, Finance, Mathematics, or a related field is mandatory; an MBA is preferred.
• A minimum of 3+ years of experience in Payer Marketing or other Market Access related roles.
• A minimum of 5+ years of experience in the Pharmaceutical Industry.
• Availability to work on-site 3 days/week
Experience and Knowledge:
• Profound comprehension of the U.S. healthcare landscape, including reimbursement, payment models, legal and compliance prerequisites, is paramount.
• Exceptional problem-solving skills and demonstrated critical thinking ability.
• Strong familiarity with the payer environment and the implications of payer decision making on providers and their patients.
• Demonstrated intellectual curiosity and a desire to understand how clinical trial data and real-world evidence factor into payer decisions.
• Established experience in project management.
• Proficient in influencing internal and external stakeholders.
• Outstanding oral, written, and presentation skills, including the ability to use data to convey information effectively, influence decisions, and clarify intricate concepts for diverse audiences.
• Previous involvement in product launches.
• Familiarity with the current legal and regulatory landscape relevant to the industry.
Salary & Benefits:
Candidates of all experience levels are encouraged to apply, as flexibility regarding the final job title and responsibilities may exist. The salary offer will be determined by various factors such as experience, qualifications, internal parity, and location. My client provides a competitive compensation package comprising an annual bonus, substantial equity, and comprehensive benefits.
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