School Outfitters

Website Product Manager – Contractor

School Outfitters  

Job location: Cincinnati, Ohio, United States (Hybrid)

Job description

Website Product Manager – Contractor

Full-time or part-time contractor (high potential to convert to FTE)

Reports to: Maureen Kelly, Vice President Marketing

The Position

School Outfitters is looking for an experienced, self-motivated Website Product Manager Contractor that will manage online growth for schooloutfitters.com. Your primary goal will be to create a frictionless Ecommerce experience that aligns with our business objectives, enhances brand identity and drives growth. In this role, you will deliver the strategy, prioritization, development, optimization, and maintenance of digital products related to our website’s search, global navigation, homepage, landing pages, category pages, product pages, calls to actions, trigger emails, chat, search, root design, and blog. You will work with our web agency, Court Avenue, to define and direct execution working with our development team in Vietnam. You will also work closely with other members of the marketing team to execute on campaigns and you will collaborate with supply chain, sales, and other teams across the go-to-market organization.

The Ideal Contractor

You have built successful B2B sites, ideally for ecommerce, and have owned the successful delivery of digital solutions that enhance the digital customer experience and drive business growth. You have also worked in complex B2B environments that include many industries, sizes, personas, and buying methods. You have driven both online sales and complex sales working closely with a sales team.

You are highly analytical and adept at gleaning insights from data, making decisions to prioritize the greatest impact for effort, and communicating clearly and proactively across teams. The ideal candidate is a strategic thinker, results-oriented and a strong project manager with a desire to achieve big wins and incremental improvement. You excel at documenting business and functional requirements for agencies and developers and driving efficiency improvement over time.

Summary of Contract

• Full-time or part-time contract.

• Lead the strategy development for the School Outfitters website with attention to driving conversions and optimizing for increased engagement and improved visitor experience.

• Manage website content to ensure that messaging is aligned with the larger marketing and corporate initiatives.

• Own the chat experience and conversions across the website.

• Define and drive a process for ongoing site QA, content refresh and the removal of outdated content.

• Develop new ideas to drive improved program ROI and campaign performance.

• Leverage digital metrics (site traffic, visitor paths, conversion rates) to test landing page performance, special promotions, and content to optimize marketing investment and analyze program impact.

• Analyze and report on the effectiveness of campaign efforts and measure impact against set goals including leads, opportunities and revenue.

• Develop and implement effective SEO strategies to improve website rankings in search engine results.

Desired skills

• 5-7+ years’ direct experience in a website role. Experience with successfully managing and executing a B2B website is required. Ecommerce experience preferred. Education industry experience a big plus.

• Experience optimizing websites for branding, awareness, and demand generation objectives.

• Extreme attention to detail, executes with urgency, and has the ability to effectively balance a creative and analytical skillset.

• Excellent communication skills and ability to converse fluently with both technical and non-technical teams.

• Confidence to deliver campaign analysis to senior management regarding program success, areas for opportunity and insight on future initiatives.

• Strong collaboration and relationship building skills.

• Flexible and team player mentality.

• Excellent time management and communication skills.

• Bachelor’s degree.

Who we are

School Outfitters is committed to outfitting dynamic learning environments where students can excel and educators can thrive. A 100% employee-owned and operated retailer of school furniture and equipment, we have the know-how and resources to help project stakeholders plan and design a single classroom or a school-wide renovation. Our sales specialists provide expert phone and chat help and can manage furniture projects from start to finish. We handle marketing, product management, I.T., sales and customer service in-house, and are proud to be a Top Workplaces Award winner for more than 10 years in a row.

School Outfitters