Poplar

Remote (NYC, LA, DC, or MD base preferred)

The climate change solutions we need are requiring us to link up together in new ways. That’s why we created a smart organic waste removal system that makes it easy to live more sustainably. 

Poplar is a climate tech start-up focused on diverting organic waste from the landfill, the third-largest source of human-related methane emissions in our country. The Poplar system tracks carbon offsets, collects waste, and connects consumers to a vetted network of processors who will properly recycle it. 

At Poplar, we value momentum and simplicity as a key tool for change. This makes us thoughtfully fast paced, because we know what’s on the line if we lose momentum.  

Equal parts thinker and doer, the Content Manager is obsessed with impactful consumer messaging and storytelling. You have a passion for writing and design, fighting climate change and the waste management system. You’re a creative content machine who wants to tell stories about the problems our planet is facing and how to solve them — while keeping it fun along the way. This is a special opportunity to take our brand foundation and launch our voice to the world for the first time. This role will support content execution and results for web, app, email, social and additional external channels and will oversee content from concept to distribution.

As the Content Manager/Lead you will:

• Support in the development of our launch content strategy and then execute it
• Run content for the organization via an ongoing calendar across all external channels 
• Be the creator for content copy, design and messaging
• Be the manager of our tone-of-voice and how it comes to life
• Distill and digest complicated topics into content consumers want to engage with
• Immerse yourself in the food waste community and culture in order to write thoughtful narratives 
• Write copy for social, web, email, marketing collateral, emails and paid media
• Collaborate with creatives and influencers to amplify our brand narrative
• Live and breathe the cultural zeitgeist
• Support our small team cross-functionally as we continue to grow leading up to launch

About You:

• 3+ years in content, production, publishing, journalism, or social media related roles

·       Bachelor’s degree in communications, journalism, English or related field

• Understanding of the consumer marketing funnel. Consumer brand experience a plus. 
• Experience creating reels for Instagram and TikTok
• Passion for fighting climate change. Experience with sustainability a plus. 
• Proven experience in writing, editing, and design
• Demonstrated ability to execute a creative content strategy
• Desire to analyze cultural trends and integrate them
• Strategic and impactful communicator
• Ability to think big and small at the same time. 

Poplar