PLBY Group, Inc.

Playboy’s creator platform, Centerfold, leverages our globally recognized brand in the exploding creator/influencer space. We seek Influence Apprentices from top universities to identify and recruit potential content creators to the platform. Resourceful and enthusiastic candidates should be familiar with creator-based platforms and should have a passion for building audiences.

Responsibilities:

• Develop and execute on plans to attract and onboard successful creators to Centerfold
• Use social media to drive engagement and get the word out
• Create 10 unique social media posts per week
• Translate social media trends into unique and ownable concepts for Centerfold
• Drive campus engagement of Centerfold

Qualifications:

• Deep understanding of social media platforms, including Centerfold, and building the careers of creators
• Must be currently enrolled in a 4 year university
• Knowledge of the influencer/creator economy
• Demonstrated passion for social media and influencer marketing
• Experience with driving sales or managing accounts
• Outstanding organization and time management skills
• Must be 18 years or older

In compliance with local or state law, we are disclosing the compensation range for roles in locations where legally required. The pay range for this position at commencement of employment is expected to be between $18 and $20 hourly, however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position will also include a full range of medical, financial, and/or other benefits (including 401(k) eligibility, sick time, flexible time away, fertility benefits, access to coaching and legal support, and pet insurance).

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or team performance, and market factors.

This job description has been approved by the Company. Please note this job description is intended to convey information essential to understanding the scope of the job and the general nature, level, and expectation of the work to be performed. It is not designed to cover a complete list of qualifications, skills, efforts, duties and responsibilities or activities associated with this position, as they may change at any time, with or without notice.

PLBY Group is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status.

PLBY Group, Inc.

Playboy’s creator platform, Centerfold, leverages our globally recognized brand in the exploding creator/influencer space. We seek Influence Apprentices from top universities to identify and recruit potential content creators to the platform. Resourceful and enthusiastic candidates should be familiar with creator-based platforms and should have a passion for building audiences.

Responsibilities:

• Develop and execute on plans to attract and onboard successful creators to Centerfold
• Use social media to drive engagement and get the word out
• Create 10 unique social media posts per week
• Translate social media trends into unique and ownable concepts for Centerfold
• Drive campus engagement of Centerfold

Qualifications:

• Deep understanding of social media platforms, including Centerfold, and building the careers of creators
• Must be currently enrolled in a 4 year university
• Knowledge of the influencer/creator economy
• Demonstrated passion for social media and influencer marketing
• Experience with driving sales or managing accounts
• Outstanding organization and time management skills
• Must be 18 years or older

In compliance with local or state law, we are disclosing the compensation range for roles in locations where legally required. The pay range for this position at commencement of employment is expected to be between $18 and $20 hourly, however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position will also include a full range of medical, financial, and/or other benefits (including 401(k) eligibility, sick time, flexible time away, fertility benefits, access to coaching and legal support, and pet insurance).

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or team performance, and market factors.

This job description has been approved by the Company. Please note this job description is intended to convey information essential to understanding the scope of the job and the general nature, level, and expectation of the work to be performed. It is not designed to cover a complete list of qualifications, skills, efforts, duties and responsibilities or activities associated with this position, as they may change at any time, with or without notice.

PLBY Group is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status.

PLBY Group, Inc.

Playboy is now part of PLBY Group. What was once a legacy brand that catered to the male gaze has transformed into an innovative lifestyle and sexual wellness consumer goods and tech company with robust physical and digital assets. With 97% global recognition, the Playboy brand is universally known, yet is hardly recognizable today. Along with our other brands – Yandy, Lovers and Honey Birdette – PLBY Group aims to be the place to celebrate pleasure for all, creative freedom, artistic expression, and sex positivity.

We have a strong global brand with the unique ability to play in both the physical and digital worlds across consumer products, experiences, NFT and blockchain, and gaming.

PLBY Group’s team is comprised of top-tier talent who continue to drive the company’s dramatic transformation; and with a renewed commitment to women’s empowerment, inclusion, and social advocacy, today’s Playboy is committed to using its platforms to advance social change. From investing in employees through wellness, fertility, health, and parental benefits, to investing in women’s rights and LGBTQIIA+ organizations around the globe, there’s a wealth of impactful work being done.

Who We Seek:

We are seeking six Playboy U Influence Apprentices, from six top colleges or universities to join our team.

As a Playboy U Apprentice, you will play an integral role in helping us build the Playboy Creator platform and its community of creators on your campus from January through June.

You will build and execute an innovative and tailored campus plan to recruit and onboard influential creators in your College or University community.

Our ideal apprentice is resourceful, connected, enthusiastic and knowledgeable about the Playboy Creator platform and brand values. They should be familiar with creator-based platforms and should have a passion for building audiences and communities online and in real life.

Interested? Feel free to check out the links below to explore our Creator platform and gain further insight into our vision.

www.centerfold.com

https://medium.com/naked-open-letters-from-playboy/meet-centerfold-5e9b90ff052b

What You’ll Do:

• Be the Playboy Creator platform expert on your campus and in turn, develop and execute on plans to attract and onboard 25 new successful creators per month

• Track onboarding status of your 25 creators and, with guidance, deliver reports on a weekly and monthly basis featuring highlights, key learnings, upcoming plans and more

• Utilize in-depth knowledge of social media platforms (Instagram, Twitter, TikTok, Twitch, Snap, Reddit, etc) and social media best practices to drive engagement and acquire new collegiate creators for the Playboy Creator platform

• Deliver 10 unique social media assets (e.g. videos, images, etc) per week to be programmed on “PlayboyU” social channels featuring TikToks, reels, etc., from newly published creators

• Identify relevant social media trends and translate into unique and ownable concepts for the Playboy Creator platform’s social channels

• Develop community building moments and opportunities as well as user-generated content strategies (e.g. trending TikTok formats which we should participate in) to drive awareness of the Playboy Creator platform and increase interest and engagement with the platform in your college community

What You’ll Bring:

• Deep understanding of, or passion for, learning the Playboy Creator platform and building the careers of Creators on it

• Strong connections and established trust with a variety of influential groups and individuals on a lively, four-year university or college campus where you are enrolled full time

• Excellent written, verbal, interpersonal communication skills and reporting abilities

• Experience with managing sales accounts or driving sales is a plus

• Outstanding organization and time management skills with an ability to juggle part-time work/studies and ideally, available to work with some evenings and weekends

• Charismatic, energetic, positive, and outgoing personality and ability to act as a social chameleon, being highly approachable with the ability to relate to different people in various settings.

• Intellectual curiosity and desire to continuously learn more about the Playboy Creator platform and the creator economy

• Creative and entrepreneurial mindset with a strong sense of urgency and ownership, and a high sense of responsibility, initiative, and resourcefulness

• Ability to manage part-time work & studies and ideally available to work some evenings and weekends, approximately 15 hours per week

• Must be 18 years or older

• Must be legally authorized to work in the U.S.

What We Offer:

• Comprehensive Training: Participation in an Apprenticeship Kick Off and ongoing technical and marketing training from our internal team of product and marketing experts.

• Formal Mentorship: Twice monthly formal, rotating mentorship sessions with key Playboy executives.

• Professional Development: Own your marketing and acquisition plans, contribute to building Playboy U, and in turn, a powerful portfolio.

• Marketing Budget: Unlock access to marketing bank for activating Playboy U on your campus

• Employee Discounts: Access to employee discount on Playboy.com

• Monthly Swag: for self, gifting and social deliverables

• Eligibility for bonus payouts: For each Creator who is accepted and publishes their profile on Playboy, we will pay you 5% of their first year’s earnings, up to $1M in earnings (5% = $50k) per Creator.

This is a non-exempt, temporary part-time position that pays $20 per hour, with an

expected time commitment of 15 hours per week. The total compensation package for this position may also include other elements, such as a bonus payout, 401(k) eligibility and/or paid sick time. Further details will be provided if a candidate receives an offer of employment.

This job description has been approved by the Company. Please note this job description is intended to convey information essential to understanding the scope of the job and the general nature, level, and expectation of the work to be performed. It is not designed to cover a complete list of qualifications, skills, efforts, duties and responsibilities or activities associated with this position, as they may change at any time, with or without notice.

PLBY Group is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. The right talent for us innately embodies our values. Come as you are.

PLBY Group, Inc.