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In this role, our Audience Insight Manager will support the Head of Audience Insight in representing the voice of the consumer and driving audience-led thinking across the business.
Our Audience Insight team sits at the heart of our Brand division which has a number of central areas of specialist expertise, supporting and working closely with our nine publishing houses to connect our books and authors with readers. The department, made up of around 65 people, includes experts from digital marketing, brand, communications, design, consumer insights, events production and more.
The iconic Penguin brand, by far the most well known in publishing, means we have the potential to leverage the power of our brand to help readers discover our books and to champion the causes we care about. We’ve recently undergone an internal reorganisation in our department to enable us to take advantage of this unique opportunity, building a leading digital marketing team and platform. Audience Insight is core to this work and the focus of the department is centred on understanding our target audiences and driving audience engagement. Alongside the key role of the team within the Brand department, we also run insight projects with the independent publishing houses on leading author brands to help understand their audience and guide marketing and editorial decisions.
Some of your responsibilities include:
- Leading audience insight work on the Penguin Brand and digital channels, including managing our in-house brand tracker with twice-yearly reporting and supporting the development of our digital channel and content strategies, aligned to the department strategy and focused on our target audiences.
- Supporting our Head of Audience Insight and Planning and Central Agency Director on managing team communications, including oversight of our internal website and managing our Audience Insight Forum with representatives from around the business as well as supporting on internal team training and coaching.
- Acting as an Insight expert working with teams from across our nine publishing houses and group functions to develop insight briefs and deliver actionable insight projects – sometimes with agencies, sometimes using our in-house panel and data resources.
- Working with the wider Audience Insight on strategic workstreams such as cultural trends, consumer closeness and standardised consumer testing.
To succeed in this role, you will:
- Bring an outside perspective into the business keeping track of consumer trends, as well as innovative methodologies and best practice from the insight industry.
- Have a solid insight background in market research methodologies and applications, with a good understanding of both qualitative and quantitative approaches gained in either an agency or in a hands-on client-side role. Experience with third party data sources and semiotics/cultural analysis is a bonus.
- Have experience of working on brand strategy or user-experience and experience of managing continuous insight projects.
- Have great communications skills and confidence presenting to a wide range of business stakeholders.
- Be a relationship builder at all levels across an organisation with the ability to influence and manage expectations.
Our approach to hybrid working:
While our offices are places for you to connect, collaborate and celebrate with colleagues, having flexibility about where you work is just as important for doing your best work and for your wellbeing. So, we don’t have a one-size-fits-all approach when it comes to how we work across Penguin Random House UK.
For this role, there are regular meetings and activities that you will need to attend in person mainly at our offices in Nine Elms. Outside of these moments, you can choose to work remotely.
The exact balance of office to remote working can be discussed with your future manager during the recruitment process. What we can say now is that you won’t need to go into the office five days a week (unless of course you want to!)
Please apply with your CV and cover letter by Thursday 6th April.
Salary: Circa £40,000 depending on how your skills and experience align to the role, plus benefits.
Our employees are the heart of our business. We have a range of benefits to reflect our commitment to our employees, some of which are:
• 27 days paid holiday entitlement in year one (plus bank holidays), increasing a day each year up to 30 days
• Medical cover
• Life assurance
• Cycle to Work scheme
• Discounted gym membership
• Generous pension scheme
• Summer working hours (role dependent)
• Volunteering policy and charity matching
• Employee Assistance programme
• Mentoring programme
• Extended gender neutral parental leave
• Access to books and eBooks across Penguin Random House UK
• Each site has trained mental health first aiders
• We plant a tree for every new employee to our business
Our creativity is inspired by different perspectives, so we want our culture to be one of belonging, where everyone feels welcome and where differences are celebrated.
As a Disability Confident Committed organisation, we’re part of the offer an interview scheme. This is where disabled applicants who meet the essential criteria for the role can opt in to get to the next recruitment stage. There may be some situations where volume of applicants means we can’t take all eligible candidates to interview.
We want to make sure disabled applicants can be their best at each step of the recruitment journey. If you need adjustments during the application process, we encourage you to get in touch with us at http://[email protected]. Remember, you only need to share what you are comfortable to for us to support your adjustment request. Find out more about our approach here: http://www.penguinrandomhousecareers.co.uk/applying-for-roles-with-a-disability
We partner with The Book Trade Charity, who provide financial assistance for people looking to get into the publishing industry; you can find more information and talk directly here: https://btbs.org/grants
Please note, we are not able to accept agency CVs for this role. Any CVs sent speculatively will not be eligible for a fee.
Penguin Random House UK