The Social Media Manager is responsible for content creation (text & video), post management, follower engagement, and growth of the company’s social media platforms for all company concepts. The individual in this role will manage the company image in a cohesive way to achieve the company’s marketing goals. This position will work with the VP of Marketing to create content across all platforms and will assist with the tracking of all social media analytics.

Social Media Manager Primary Responsibilities:

Social Media Program Development and Management
Oversee and manage all social media accounts and platforms, including Sprout Social, Talk
Route, Instagram, TikTok, Facebook, LinkedIn, Twitter, etc.
Generates, edits, publishes and shares engaging content daily (e.g., original text, video, and
photos).
Designs posts to sustain follower’s curiosity and create a buzz around the company’s menus,
new products, and brands.
Communicates with followers, responds to queries in a timely manner and monitors customer
reviews.
Reports online reviews and feedback from guests and followers.
Collaborates with other departments to ensure brand consistency across franchise and corporate
locations.
Stays up to date with current technologies and trends in social media, design tools and
applications.

Social Media Manager Candidates must possess:

A minimum of 3-5 years of Social Media marketing or Brand Manager experience required.
Excellent communication skills: verbal and written. Must be able to clearly articulate goals,
performance, and objectives.
Excellent organizational skills and attention to detail while multi-tasking; be able to thrive in a fast-paced working environment.
Ability to develop the right voice for each social media platform and company brands, respectively.
Outstanding interpersonal skills with the ability to manage sensitive and confidential situations with tact, professionalism, and diplomacy. Position will interact with various levels of management.
Demonstrated ability to exercise initiative, independent judgement and be a self-starter who works with integrity while also being a dedicated team player while fostering a team like spirit.
Places emphasis on culture, Core Values, and operational excellence.
Must have working knowledge of MS Word, MS Excel, and MS PowerPoint software, and be
proficient with MAC platform. Solid knowledge of SEO, keyword research and Google Analytics.
Basic knowledge of HTML, CSS, and JavaScript is preferred.
Previous experience working Olo, Wisely, Yext and/or other similar platforms is also preferred.
Knowledge of general marketing concepts and event planning is preferred; experience working with media and sponsorships also preferred.
Ability to work independently with minimal supervision and have the willingness to expand
knowledge and skills on an on-going basis: attends training workshops and meeting.
Bachelor’s or advanced degree in related field highly preferred; or equivalent knowledge gained through a combination of education and work experience.
Prior related restaurant industry experience preferred.
Be able to fluently write and speak English.