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The purpose of the function is to increase the Brand (by Lassen & MENU) awareness and reach through PR related activities, events, and partnerships. Build a strong influencer network for both Brands. Being digital first approach and connect to major publications. 

Responsible for the overall MNA PR & Event plan

• Develop a PR communications plan including strategy, goals, budget, and tactics.
• Develop a media relations strategy, seeking high-level placements in print and online media.
• Coordinate all press lend-outs and ambassador gifting.
• Develop and maintain local media and ambassadors’ lists.
• Monitor, analyze and communicate US PR results on a quarterly basis. (ROI on PR)

Responsible for Influencer & Partnership

• Initiate and evaluate opportunities for partnerships and sponsorships on an on-going basis.
• Build relationships with influencers to grow industry awareness.

Responsible for Events & Fairs planning & execution

• Use the NYC showroom as the base for events
• Coordinates nation wide fairs and events
• Host on site when needed to meet the press and customers

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