Open Jobs:
The purpose of the function is to increase the Brand (by Lassen & MENU) awareness and reach through PR related activities, events, and partnerships. Build a strong influencer network for both Brands. Being digital first approach and connect to major publications.
Responsible for the overall MNA PR & Event plan
- Develop a PR communications plan including strategy, goals, budget, and tactics.
- Develop a media relations strategy, seeking high-level placements in print and online media.
- Coordinate all press lend-outs and ambassador gifting.
- Develop and maintain local media and ambassadors’ lists.
- Monitor, analyze and communicate US PR results on a quarterly basis. (ROI on PR)
Responsible for Influencer & Partnership
- Initiate and evaluate opportunities for partnerships and sponsorships on an on-going basis.
- Build relationships with influencers to grow industry awareness.
Responsible for Events & Fairs planning & execution
- Use the NYC showroom as the base for events
- Coordinates nation wide fairs and events
- Host on site when needed to meet the press and customers
MENU
