Marketlab

Who We Are:

Marketlab is a market leading healthcare solutions organization specializing in the design, manufacturing, and sourcing of innovative products. It’s our mission to provide our healthcare partners timely solutions with a straightforward approach based on knowing them and their work. Every day we strive to positively impact the lives of the people who in turn impact the health and wellness of our communities.

Based in Grand Rapids, Michigan, Marketlab’s success is built upon a foundation of collaboration, innovation, and the belief that every team member plays a vital role in creating an exceptional customer service experience.

The Opportunity:

The Associate Product Manager is responsible for assisting the Product Management team with support projects and tasks. The Associate Product Manager is also responsible for gathering and interpreting data around product and category performance.

This role reports to the Manager, Senior Product Manager.

Functional/Technical Competencies

• Product Lifecycle Management & Business Ownership: Support the entire end-to-end product lifecycle, from initial concept through to market launch, growth, scaling, and potentially phaseout. Assist the Product Management team with implementing strategies in order to ensure the success of product(s).
• Strong Business Acumen: Assist with strategic planning and utilize a strong understanding of portfolio planning and optimization. Assist with and develop the ability to conduct Voice of Customer assessment to ensure we are meeting customer needs and deploying a strong value proposition.
• Research & Design: Establish a deep understanding of consumer needs to ensure design decisions are driven forward and that our top-quality, innovative products are meeting the end user’s needs.
• Provide support for the Product Management team with new product opportunities and visions.
• Utilize creative-thinking and problem-solving skills in order to stay proactive and adjust to emerging market trends.
• Data Analytics: Define, analyze, and report on KPIs that capture the value customers are receiving, ultimately relying on data driven decision making. Communicate data to the Product Management team in order to help Marketlab proactively respond to industry trends.
• Market Analysis: Use knowledge of industry trends and organizations to remain fluent on current medical designs, solutions, and problems in the market.
• Display a strong understanding of emerging trends, tech, and category financials.
• Gather and communicate relevant data; including product data, web analytics, statistics, consumer trends, etc.

Behavioral Competencies

• Cross-Functional Communication: Foster collaboration across stakeholders and departments and align them around the vision of the product strategy.
• Demonstrate diplomatic communication to foster strategic alignment with a cross-functional group.
• Use language that key team members and stakeholders understand to ensure clarity on what needs to happen and how it should occur.
• Decisions & Prioritization: Help to make informed decisions that will effectively and efficiently carry product(s) through their lifecycle by keeping a constant connection with the team, the business, the customer, and the market.
• Creative Problem-Solving: Anticipate potential challenges related to the product cycle and think outside of the box to find the best ways to solve them.
• Utilize creative-thinking and problem-solving skills in order to stay proactive and adjust to emerging market trends.

What You’ll Do:

• Engage directly with customers and Key Opinion Leaders (KOLs).
• Visit customers and help to gather data during interviews and panel discussions with end users, attend trade shows, business reviews, etc. (Up to 25% travel).
• Provide technical support to internal stakeholders with a deep understanding of product(s).
• Support category reviews for the enterprise leadership team.
• Assist in SKU and supplier rationalizations.
• Collaborate with Sales and Customer Care to review customer feedback and answer questions.
• Collaborate with Marketing to develop marketing materials.
• Assist in regular product trainings with Marketing, Sales, and customers to ensure they understand the vision necessary for a successful product launch.
• Participate in business reviews with strategic suppliers.
• Provide various support to the product management department as directed.

What You’ll Need:

The ideal candidate will have…

• Bachelor’s degree in business or related clinical/technical field is preferred.
• 0-2 years of experience in product management, preferably in the medical device industry.
• Strong communication and presentation skills.
• Excellent time management skills.
• Strong attention to detail.
• Proficient in standard office software (Microsoft or Google Workspace).

Benefits:

• Paid parental leave
• Scholarship reimbursement
• 401k match
• Benefits effective day one of employment
• Paid short term disability leave
• Flexibility with work from home
• Generous PTO policy that starts on day one
• Paid holidays
• Health and wellness program
• Employee discount program within our family of companies

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Marketlab