Lintbells | Home of YuMOVE

PR and Influencer Manager

All of us at Lintbells have a single mission that drives everything we do: to help pets across the world live their most active life, for life.

We are the experts in joint care for companion animals and our YuMOVE joint supplement brand is No.1 in the UK and already supports more than 1.5 million dogs every day.

We are ambitious and operate a fast-paced and data driven business.

We are not afraid to act fast, make bold decisions and strive for results.

Our Values – Dare to be bold | Sharp Thinking | Deliver with Pride | Keep Moving | Invest Time & Trust | It’s Personal

The Role

Responsible for creating and implementing impactful, memorable, and newsworthy, integrated consumer PR and influencer campaigns, which deliver premium coverage and multi-channel engagement.

Direct reports: 1- PR and Influencer Graduate/Executive

Remote / office based: 2 x day per week in the office. (Tuesday and Thursday)

What you’ll need to deliver:

• Responsible for devising and implementing integrated multi-channel consumer PR and influencer campaigns, to support key brand and cultural moments, delivering compelling storytelling and positive results for YuMOVE.
• Ownership of YuMOVE’s global corporate PR strategy and implementation.
• Strategic ownership and implementation of monthly global YuMOVE press office campaigns.
• Write, co-ordinate and issue press/media releases, statements, briefing materials and Q&As, in addition to selling in new stories to global local and national media desks / journalists.
• Develop and maintain close working relationships with relevant journalists across print, digital and broadcast media including a diverse range of outlets beyond mainstream media.
• Represent YuMOVE as spokesperson externally, networking and building relationships that support brand building activity in the media.
• Supporting crisis response, working with the Head of PR and Community to manage crisis response initiatives, develop response strategy and execute accordingly, also responsible for maintaining all crisis communications plans and protocols.
• Responsible for ensuring that all integrated campaign and press office activity, is underpinned with a strong focus on delivering customer acquisition and retention, supported by the D2C team.
• Ownership of influencer campaigns, from identification, implementation, overseeing and reporting, ensuring a strong ROI and KPIs are achieved or exceeded.
• Actively contribute to the global influencer and consumer PR strategy, recommending objectives, targets, action plan, calendar and budgets.
• Responsible for the monthly reporting of all integrated campaigns and press office activity, including producing reports for internal stakeholders.
• Responsible for the creative execution of our integrated campaigns and press office activity, working with our agency partners to capture and deliver high quality content spanning photography and videography.
• You will work with the Partnerships Account Manager to maximise the PR benefits of our strategic UK partnerships, securing premium press coverage where applicable.
• You will work with the Social Media and Community Manager to ensure an integrated approach across our PR campaign and press office activity; ensuring they’re amplified successfully across our global YuMOVE social media channels.
• Line management and coaching of PR and Influencer Graduate/Executive

What you’ll need to succeed:

• Previous experience working in a similar PR manager role (either in-house or agency)
• Previous experience using Gorkana / Cision or other media distribution databases.
• Experience of managing influencer campaigns, ideally in a social media environment within a leading media agency, charity or FMCG brand.
• A strong communicator with capabilities to effectively and efficiently share information and ideas both in written and verbal format
• Ability to oversee and manage influencers, ambassadors, talent negotiations.
• Proven track record of successfully developing and executing PR and influencer campaigns against KPI’s and delivering results
• Experience in delivering a PR and influencer strategy
• Excellent project management and organisational skills
• Team player, with the confidence to take the lead and guide other departments when necessary
• Strong PR relationships and proven track record of managing PR & comms strategy
• Ability to work in a fast-paced environment, handling multiple projects and prioritising where necessary
• Relationship building and stakeholder management
• You drive to make things happen, using initiative and logic like a true ‘self-starter’
• You excel when working naturally at pace and will lead from the front

Lintbells is an equal opportunities employer and values equity, inclusion and diversity. We welcome people of different nationalities, backgrounds, beliefs, experiences, abilities and perspectives.

We commit to continuing to build a more diverse workforce, which is inclusive and supportive for every individual.

Lintbells | Home of YuMOVE