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iTradeNetwork is seeking a Product Marketing Manager to lead the product marketing function that enables consistency in process, methodology, and speed in execution of our go to market strategy. This role will report to the CMO and will bring deep expertise in using market trends, customer, and competitor insights as we launch new products and features and effectively communicate it to our team, prospects, partners, and customers.
You will take on a highly cross-functional role with exposure to multiple stakeholders, working closely with Product Management, Customer Success, Marketing and Sales teams to support powerful, creative, and clear positioning and messaging of our offerings, ensuring the success of iTradeNetwork solutions.
You will hold the responsibility for developing our value proposition and positioning, effective marketing strategies and user-focused communication plans to fuel the awareness and adoption of iTradeNetwork solutions portfolio with customers and prospects.
Key Responsibilities:
- Lead the go-to-market planning and cross-functional execution of our growing portfolio of products, informing and helping to decide on pricing, promotional activities, and packaging to drive awareness, lead generation, cross-selling and revenue growth.
- Build the strategy and channels for evangelizing our offering: analysts, press, sales, website, events/speaking, community, partners, etc
- Drive the research and synthesis of the market landscape, competitive ecosystem, different buyer personas, and customer needs, in order to inform product positioning and roadmap
- Identify the crux of our value proposition and simplify the pitch to its most critical and resonant essence in order to scale revenue
- Lead the process for providing solutions for most effective marketing and selling of iTradeNetwork solutions, whether it’s in the form of better sales enablement, competitive positioning or website messaging
- Responsible for marketing to existing customer base to drive up-sell and cross-sell.
- Synthesize insights from vast amounts of market research, talking to customers and partners, and diving into competitor products to define unique selling points and market differentiation
- Apply cross-functional skills to work across any internal scenario to drive results, build processes for cross-functional collaboration with sales, product, and customer success
- Develop and own our playbook for driving adoption of new products and features, working with colleagues across Product Management, Marketing, Sales and Customer Success to make it happen
What you’ll need:
- Proven experience as a product marketing leader (ideally from a B2B SaaS background)
- Working knowledge of complex supply chain software industries
- Strong background in messaging complex products, impeccable writing skills and a knack for establishing competitive differentiation
- Demonstrable influencing skills working with cross functional departments.
- Excellent communication and interpersonal skills
- Experience in developing talent and leading teams across geographies and cultures
- Ability to demonstrate prior work – excellent presentations, messaging frameworks, competitive analysis, etc.
If you are a highly motivated and results-driven passion for driving growth in a fast-paced, entrepreneurial environment, we encourage you to apply for this exciting opportunity. We offer a competitive salary, comprehensive benefits package, and a dynamic work culture that values collaboration, innovation, and personal development.
iTradeNetwork, Inc.